Going Global with Shopify: Referring Merchants Across Borders

Table of Contents

1. Introduction
2. Global Commerce: A Growing Opportunity
3. Shopify's International Growth
4. How to Begin Referring Merchants Across Borders
   • Making In-Market Connections
   • Collaborating with Local Partners
   • Targeting Local Customers in Advertising
   • Localizing Your App
5. Advantages of Working with Foreign Agencies
6. Shopify's Commitment to International Expansion
7. Conclusion
8. FAQ

Global Commerce: Making International Markets Accessible with Shopify

Shopify is committed to helping businesses reach new markets by removing the barriers to going international. This article will discuss the future of global commerce, Shopify's international growth, and how you can begin referring merchants across borders. By making in-market connections, collaborating with local partners, targeting local customers in advertising, and localizing your app, you can tap into the global market and expand your business. Working with foreign agencies can also offer advantages, such as expertise in local markets and cultural nuances.

1. Introduction

In today's interconnected world, reaching new markets is essential for business growth. Shopify recognizes the importance of international expansion and is dedicated to making it easier for merchants to go global. By removing barriers and providing tools and resources, Shopify partners can take advantage of the global opportunity and help merchants succeed in international markets.

2. Global Commerce: A Growing Opportunity

The future of commerce is increasingly global, with 70% of e-commerce growth in 2018 happening outside of North America. This presents a tremendous opportunity for businesses to expand their reach and tap into new markets. Alternative payment methods, such as local bank schemes and digital wallets, are also on the rise and expected to make up over 50% of customer purchases by 2020. Additionally, cross-border sales are predicted to account for 20% of all e-commerce sales by 2022. These trends signal the importance of going global and adapting to the changing landscape of commerce.

3. Shopify's International Growth

Shopify has been steadily growing its international presence, opening offices, and building local teams in key markets. The focus countries for Shopify's international expansion include France, Germany, Japan, and Singapore. By investing in these markets, Shopify aims to provide localized solutions and support to merchants and partners, helping them succeed in these regions. Shopify has also launched features and products tailored to the specific needs of these markets, such as translations in multiple languages and integrations with popular local payment providers.

4. How to Begin Referring Merchants Across Borders

As a Shopify partner, you have the opportunity to facilitate international expansion for merchants. Here are some steps you can take to start referring merchants across borders:

Making In-Market Connections

Building relationships with local Shopify partners and agencies in target markets is crucial for success. Networking events, community forums, and industry conferences are great ways to meet other partners and learn from their experiences. Collaborating with local partners can provide valuable insights into regional requirements, cultural nuances, and business practices.

Collaborating with Local Partners

Working with foreign agencies or freelancers can help bridge the gap between merchants and their target markets. These partners understand the local landscape and can provide expertise in areas such as language translation, marketing, and legal requirements. Collaborating with these partners can help merchants navigate challenges and tailor their offerings to specific regions.

Targeting Local Customers in Advertising

Understanding the preferences and behaviors of customers in different countries is crucial for effective advertising. Partnering with local marketing experts can help merchants develop advertising campaigns that resonate with target audiences. Leveraging popular local channels and platforms can increase visibility and drive customer engagement.

Localizing Your App

If you have developed an app for Shopify, consider localizing it for different markets. This involves translating the app's interface and content into the language of the target market. Localizing your app can help merchants provide a better user experience and expand their customer base in international markets. Shopify offers resources and APIs to support app localization efforts.

5. Advantages of Working with Foreign Agencies

Working with foreign agencies offers several advantages for merchants expanding into new markets. These agencies have a deep understanding of local markets, cultural nuances, and regulatory requirements. Partnering with them can provide merchants with valuable insights, access to local networks, and expertise in areas such as market entry strategies, localization, and customer acquisition. Foreign agencies can help merchants navigate the complexities of international business and increase their chances of success.

6. Shopify's Commitment to International Expansion

Shopify is dedicated to bringing its platform to merchants worldwide and providing them with the best tools and support for global commerce. As the company continues to expand into new markets, it strives to offer localized solutions, improve language support, and enhance product features to meet the unique needs of merchants in each country. Shopify's aim is to empower entrepreneurs everywhere and make commerce better for all.

7. Conclusion

Expanding into international markets can be a game-changer for businesses. Shopify's commitment to making international expansion easier and more accessible provides valuable opportunities for partners and merchants alike. By leveraging local partnerships, adapting marketing strategies, and customizing offerings for specific regions, partners can help merchants succeed in global commerce. As Shopify continues to grow and improve its platform, the future of international business looks bright for Shopify partners.

8. FAQ

Q: Is there a B2B network available through Shopify for finding distributors in foreign markets?

A: While Shopify does not have a specific B2B network, various resources and connections can help merchants find distributors in foreign markets. Joining the Shopify community, attending industry events, and networking with other partners can provide valuable connections and insights. Additionally, reaching out to local agencies, marketplaces, and professional networks can help merchants identify potential distributors or partners in specific regions.

Q: How can I become a Shopify affiliate?

A: Becoming a Shopify affiliate is a simple process. Start by signing up as a Shopify partner on the Shopify website. Once you've created an account and logged into the partner dashboard, navigate to the affiliates tab to apply to be a Shopify affiliate. The affiliate team will review your application, and upon approval, you can start referring merchants and earning commissions.

Q: What are the advantages of working with a foreign agency instead of a local agency in my own country?

A: Working with a foreign agency can bring unique advantages when expanding into new markets. Foreign agencies often have expertise in local markets, including knowledge of cultural nuances, consumer behavior, and legal requirements. They can provide insights and guidance specific to the target market, helping merchants tailor their offerings and marketing strategies for maximum effectiveness. Collaborating with foreign agencies can give merchants a competitive edge and increase their chances of success in international markets.

Q: Is Shopify planning to release translations for the partner dashboard?

A: Yes, Shopify is actively working on translating the partner dashboard into multiple languages. The partner dashboard translations are currently in beta testing with live partners, and the release is expected in the near future. Shopify is committed to providing a fully localized experience for partners, and this includes the translation of the partner dashboard to facilitate seamless communication and collaboration with partners worldwide.

Q: Which countries are next in Shopify's international expansion?

A: While specific countries have not been announced, Shopify's international expansion is ongoing and continues to grow. Shopify is constantly evaluating new markets and considering factors such as market size, fit, and performance. The goal is to expand into countries where Shopify can provide localized solutions and support for merchants and partners. As new countries are added to the Shopify ecosystem, partners will have the opportunity to tap into these emerging markets and help merchants thrive globally.