Get Your First 100 Online Orders for Your Clothing Brand
Table of Contents
- Introduction
- Importance of a Website
- Reducing Friction on Your Website
- Social Media and Social Proof
- Creating Valuable Content
- Building Your Email and Text List
- Low-Cost High-Margin Items
- Conclusion
How to Get Your First 100 Online Orders
Are you struggling to get your first 100 online orders? Or maybe you've already hit that milestone, but you're looking to scale up to 1,000 or even 10,000 orders. In this article, we'll provide you with tips and strategies to help you achieve your goals and build a successful brand and business.
Introduction
Marlon Wise, co-owner and CEO of World of Vision, and Nicholas Clark, co-founder of World Envision, are here to share their expertise and insights on how to get your first 100 online orders. World of Vision started with just 12 shirts and $120, but has since grown into a multi-million dollar empire. Now, they're sharing their secrets with you.
Importance of a Website
The first step to getting online orders is having a website. Your website is your online storefront, and it's where customers will go to learn more about your brand and products. Make sure your website is clean, easy to navigate, and has high-quality photography. You want to reduce friction as much as possible, meaning customers should be able to find what they're looking for and make a purchase with as few clicks as possible.
Reducing Friction on Your Website
To reduce friction on your website, keep it simple. Use a white background and clean-cut fonts. Make sure your products are easy to find and purchase. Consider offering free shipping or a free gift with purchase to incentivize customers to buy. You want to make the buying process as easy and enjoyable as possible.
Social Media and Social Proof
Social media is a powerful tool for building your brand and getting online orders. Use social media to showcase your products and tell your brand's story. But don't just post about your products - provide value to your followers. Share tips, insights, and behind-the-scenes glimpses into your brand. This will help build trust and loyalty with your followers.
Social proof is also important. Show your followers that other people are buying and enjoying your products. Share customer reviews and testimonials. This will help build credibility and encourage more people to make a purchase.
Creating Valuable Content
When creating content, focus on providing value to your followers. Don't just try to sell them on your products - give them a reason to support your brand. Share your brand's mission and values. Tell your story and show your personality. Engage with your followers and encourage them to engage with you. This will help build a community around your brand and encourage more people to make a purchase.
Building Your Email and Text List
Building an email and text list is a great way to stay in touch with your customers and encourage repeat purchases. Offer a discount or free gift for signing up. Send regular newsletters with updates on your brand and products. Consider offering exclusive discounts or early access to new products to your email and text list subscribers.
Low-Cost High-Margin Items
Offering low-cost high-margin items is a great way to get people to try your products and build your customer base. Consider offering a free item with purchase, such as a wristband or keychain. Make sure the item is low-cost but still high-quality. This will encourage people to make a purchase and help build your social proof.
Conclusion
Getting your first 100 online orders can be challenging, but with the right strategies and tactics, it's achievable. Focus on building a strong brand and providing value to your customers. Use social media and social proof to build credibility and trust. Offer low-cost high-margin items to encourage people to try your products. And most importantly, keep pushing forward and never give up on your dreams.
Highlights
- A website is essential for getting online orders
- Reduce friction on your website to make the buying process easy and enjoyable
- Social media and social proof are powerful tools for building your brand and getting online orders
- Provide value to your followers when creating content
- Building an email and text list is a great way to encourage repeat purchases
- Offering low-cost high-margin items is a great way to get people to try your products and build your customer base
FAQ
Q: How important is social proof for getting online orders?
A: Social proof is very important for building credibility and trust with your customers. People are more likely to make a purchase if they see that other people are buying and enjoying your products.
Q: What are some low-cost high-margin items I can offer to encourage people to try my products?
A: Wristbands, keychains, and stickers are all great options for low-cost high-margin items. Make sure the item is high-quality and reflects your brand's values and personality.
Q: How often should I send newsletters to my email and text list subscribers?
A: It depends on your brand and audience, but generally once a week or once every two weeks is a good frequency. Make sure the content is valuable and engaging, and always include a call-to-action to encourage purchases.
