Gain an Edge with Competitor Analysis for Shopify Stores

Gain an Edge with Competitor Analysis for Shopify Stores

Table of Contents

  1. Introduction
  2. Importance of Competitor Analysis
  3. Installing the Koala Inspector Extension
  4. Tracking Competitor's Shopify Store
    1. Finding the Competitor's Store
    2. Analyzing the Shopify Applications Used
    3. Analyzing the Products
    4. Live Sales Analysis
    5. Shop Traffic Analysis
    6. Ad Campaign Analysis
  5. Using Similar Web for Competitor Analysis
  6. Comparing Competitor's Website Metrics
  7. Understanding Global and Country Rankings
  8. Analyzing Traffic and Engagement
  9. Utilizing Gender Distribution Data
  10. Conclusion

Inspect and Spy on Competitors at Shopify

In today's tutorial, we will explore how to inspect and spy on our competitors at Shopify using a powerful tool called Koala Inspector. By analyzing our competitors' strategies, we can gain valuable insights into their successes and failures, allowing us to improve our own business strategies. When it comes to e-commerce, competitor analysis plays a crucial role in staying ahead in a highly competitive market.

Importance of Competitor Analysis

Performing a thorough competitor analysis is essential in understanding the market dynamics, identifying industry trends, and gaining insights into rival companies. By closely monitoring our competitors' strategies, we can:

  • Identify their strengths and weaknesses
  • Uncover niche opportunities
  • Improve our website design and user experience
  • Adjust our marketing strategies
  • Enhance customer engagement and conversion rates
  • Stay updated with market trends
  • Optimize product pricing and offerings

By harnessing the power of competitor analysis, we can unlock valuable information that can drive our business growth.

Installing the Koala Inspector Extension

Before diving into competitor analysis, we need to install the Koala Inspector extension on our Chrome browser. Follow these simple steps:

  1. Visit the Chrome Web Store at
  2. Search for "Shopify Koala Inspector" and find the official extension.
  3. Click "Add to Chrome" to install the extension.
  4. Once installed, pin the Koala Inspector extension to your browser's toolbar for easy access.

The installation process is quick and easy, and this extension is available for free forever. Now that we have the Koala Inspector installed, let's begin tracking and analyzing our competitors' Shopify stores.

Tracking Competitor's Shopify Store

To get started, we first need to identify the Shopify store we want to track. Here's how you can find and analyze your competitor's store:

  1. Open your browser and visit the Shopify store you want to track.
  2. Take note of the store's name or copy its URL.
  3. Open the Koala Inspector extension by clicking on its icon on your browser's toolbar.
  4. In the extension, click on the "Structure" tab to view the store's elements and installed applications. This provides valuable insights into their Shopify setup.

By analyzing the store's structure and installed applications, we can uncover the techniques and tools that contribute to their success. This includes features like upsell apps, trial versions, contact info, gift cards, Facebook and Google channels for marketing, and more.

Analyzing the Products

The next step in competitor analysis is examining the products offered by your rival. By analyzing their product offerings, you can gain insights into their pricing, popularity, and customer preferences. Here's how you can analyze your competitor's products using Koala Inspector:

  1. In the Koala Inspector extension, click on the "Products" tab.
  2. You will find useful information such as the first and last products listed, the total number of products, the highest and lowest prices, and average prices.
  3. Additionally, you can analyze the live sales data to understand which products are driving the most sales for your competitor.

By understanding your competitor's product lineup, pricing strategies, and sales performance, you can make informed decisions to improve your own product offerings and pricing.

Live Sales Analysis

Analyzing live sales data is crucial in comprehending your competitor's sales performance and identifying their top-selling products. Here's how you can use the Koala Inspector extension to analyze live sales:

  1. In the Koala Inspector extension, navigate to the "Live Sales" tab.
  2. Here you can view the number of sales and the revenue generated by your competitor.
  3. Analyze which products are selling the most and understand their pricing and marketing strategies.

This information helps you stay informed about market trends and consumer preferences, allowing you to adjust your own strategies accordingly.

Shop Traffic Analysis

Understanding your competitor's website traffic is vital in determining their online visibility and evaluating their digital marketing efforts. The Koala Inspector extension provides helpful tools for traffic analysis. Here's how you can utilize them:

  1. Click on the "Shop Traffic" tab in the Koala Inspector extension.
  2. Gain insights into the website's traffic sources, such as direct visits or referrals from search engines.
  3. Identify the main countries from which the website receives traffic.
  4. Review search keywords that drive organic traffic to the competitor's site.

By analyzing your competitor's traffic data, you can identify untapped markets, optimize your SEO strategies, and enhance your overall online visibility.

Ad Campaign Analysis

Analyzing your competitor's advertising campaigns is essential to understanding their marketing strategies and identifying potential areas for improvement. While Koala Inspector does not directly provide ad campaign data, you can manually analyze the ad campaigns using the information provided by the extension. Here's how:

  1. Navigate to the competitor's website and observe if any Google, Facebook, or Instagram ads are displayed.
  2. Take note of the types of campaigns being run, their messaging, and the platforms on which they appear.
  3. Analyze the effectiveness of these ad campaigns by monitoring customer engagement and conversions.

Ad campaign analysis helps you stay competitive by identifying gaps in your own marketing efforts and discovering new channels to reach customers.

Using Similar Web for Competitor Analysis

Apart from the Koala Inspector extension, another valuable tool for competitor analysis is Similar Web. Similar Web provides comprehensive website analytics, allowing you to compare and contrast your competitor's website metrics with your own. Here's how you can benefit from Similar Web:

  1. Visit the Similar Web website and enter the URL of the competitor's website you want to analyze.
  2. Analyze your competitor's global ranking, country ranking, and category ranking to understand their market position.
  3. Explore metrics such as total visits, bounce rate, pages per visit, and average visit duration to gauge user engagement.

Similar Web provides an in-depth analysis of your competitor's website performance, arming you with the knowledge to refine your own website and marketing strategies.

Comparing Competitor's Website Metrics

Utilizing Similar Web, you can compare your competitor's website metrics with your own. This comparison allows you to identify areas where your competitor outperforms you, helping you uncover ways to improve your own website and marketing efforts. Key metrics to compare include:

  • Global ranking
  • Country ranking
  • Category ranking
  • Total visits
  • Bounce rate
  • Pages per visit
  • Average visit duration

By understanding these metrics and benchmarking against your competition, you can set targets to enhance your website's performance.

Understanding Global and Country Rankings

Global and country rankings provide insights into your competitor's online authority and visibility. A higher ranking indicates a stronger online presence and greater traffic. Understanding your competitor's rankings helps you assess their market position. Additionally, comparing your rankings with your competitors' allows you to gauge your progress and identify areas for improvement.

Analyzing Traffic and Engagement

Similar Web provides detailed traffic and engagement metrics for competitor analysis. By exploring traffic sources, search keywords, and geography, you can gain insights into how your competitor acquires visitors and where their potential customers are located. Analyzing engagement metrics, like the number of pages per visit and average visit duration, helps you understand user behavior on your competitor's website, enabling you to optimize your own user experience.

Utilizing Gender Distribution Data

Similar Web also provides data on gender distribution among your competitor's website visitors. This information is valuable for understanding and targeting specific demographics. By analyzing your competitor's gender distribution data, you can identify potential gaps in your own customer base or discover new audience segments to target through tailored marketing strategies.


Competitor analysis is crucial for staying competitive in today's e-commerce landscape. By leveraging tools like Koala Inspector and Similar Web, you can effectively spy on your competitors, uncover their strategies, and gain insights to improve your own business. From tracking Shopify stores and analyzing products to understanding traffic and engagement, competitor analysis empowers you to optimize your marketing efforts, enhance your user experience, and ultimately drive business growth. Stay one step ahead by closely monitoring your competitors and adapting your strategies accordingly.


  • Understanding the importance of competitor analysis in e-commerce.
  • Installing the Koala Inspector Chrome extension for Shopify competitor tracking.
  • Analyzing competitor's Shopify store structure and installed applications.
  • Examining competitor's products and analyzing live sales data.
  • Utilizing the Koala Inspector extension for shop traffic analysis.
  • Analyzing competitor's ad campaigns and marketing strategies.
  • Utilizing Similar Web for comprehensive competitor analysis.
  • Comparing competitor's website metrics with your own.
  • Understanding global and country rankings to evaluate market position.
  • Analyzing traffic, engagement, and gender distribution data for actionable insights.


Q: Is the Koala Inspector extension free to use? A: Yes. The Koala Inspector extension for Chrome is completely free to use.

Q: Can I spy on multiple competitors using Koala Inspector? A: Yes. You can use Koala Inspector to track and analyze multiple Shopify stores of your competitors.

Q: Does Similar Web provide real-time data for competitor analysis? A: Similar Web provides data based on historical trends and past performance. While it may not offer real-time data, it offers valuable insights into your competitor's website metrics.

Q: Are there other tools available for competitor analysis in addition to Koala Inspector and Similar Web? A: Yes, there are various tools available for competitor analysis, such as SEMrush, Ahrefs, and SpyFu. Each tool offers unique features and advantages, so it's worth exploring multiple options to find the one that suits your needs best.

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