Essential Shopify Apps for Your Online Store

Essential Shopify Apps for Your Online Store

Table of Contents

  1. Introduction
  2. The Facebook Channel
  3. The Pinterest App
  4. Shopify Email
  5. Google Shopping Feed
  6. Currency Converter
  7. EU Cookie R for GDPR
  8. Product Reviews
  9. Privy
  10. Free Shipping Bar by Hexton
  11. Conclusion


In today's article, we will explore the basic Shopify apps that can help you set up your online store. These apps are essential for various functionalities such as reviews, pop-ups, abandoned carts, email marketing, and social media integration. We will discuss the benefits, user interface, pricing, and reviews for each of these apps. So, let's dive in and get your store equipped with the necessary Shopify apps!

The Facebook Channel

The first app we will cover is the Facebook Channel. This app allows you to seamlessly link your Shopify store to Facebook and Instagram. With easy targeting options, you can reach a wider audience and increase your store's visibility. The Facebook Channel is user-friendly and comes with a free plan, making it a great choice for beginners. The app has received positive reviews, with a rating of 4.8 stars out of 5.

The Pinterest App

For those looking to tap into the power of Pinterest, the Pinterest app is a must-have. This app enables you to showcase your products to millions of potential customers on Pinterest. By linking your Shopify account, you can increase organic reach and create ads directly within the app. With over 400 million active users, Pinterest is a platform you don't want to miss out on. The Pinterest app is free to install, and users have given it an impressive rating of 4.8 stars.

Shopify Email

Shopify Email is a fantastic email automation tool offered by Shopify itself. It allows you to create customizable email templates with a drag-and-drop editor. With features like open rate and click-through statistics, you can easily track the performance of your email campaigns. The app offers various automation categories, including new subscribers, customer win-back, and customer email automation. While the app may not have as many features as advanced email automation apps, it is an excellent choice for beginners. The first 10,000 emails per month are free, and after that, it's only a dollar for every thousand emails. Shopify Email has received positive reviews, with a rating of 4.1 stars.

Google Shopping Feed

If you want to leverage Google's powerful marketing platform, the Google Shopping Feed app is a must. This app simplifies the process of linking your products with Google Merchant Center. It automatically syncs new products, creates smart shopping campaigns, and allows for the creation of high-quality feeds in a short amount of time. With advanced filtering options and performance Max campaigns, you can optimize your product visibility on Google Shopping. The app offers a 21-day free trial, and pricing starts at $4.99 per month for up to 500 products. Users have given the app an impressive rating of 4.9 stars.

Currency Converter

For global sellers, the Currency Converter app is essential. This app allows customers to view product prices in their own currency, enhancing the shopping experience. With over 160 currencies supported, you can customize the appearance and layout of the currency conversion feature. The app offers a free plan with up to five currencies and three beautiful designs. It seamlessly integrates with any Shopify theme. Currency Converter has received positive reviews, with a rating of 4.7 stars.

EU Cookie R for GDPR

With privacy compliance becoming increasingly important, the EU Cookie R for GDPR app ensures that your store adheres to the guidelines. This app adds a one-click cookie bar and banner to your store, asking for user consent. It is easy to set up and is compatible with most Shopify themes. As a completely free app, it's a no-brainer to add it to your store. EU Cookie R has received positive reviews, with a rating of 4.6 stars.

Product Reviews

Collecting product reviews is crucial for gaining social proof and building trust with customers. The Product Reviews app makes it easy to collect and display reviews on your Shopify store. You can automate review requests, include photos and videos, and import reviews to Google Shopping for enhanced visibility. The app offers a free forever plan with unlimited product reviews. Premium features, such as Q&A, coupons, and product grouping, are available at an additional cost. Product Reviews has received excellent reviews, with a rating of 5 stars.


Privy is a powerful pop-up tool that helps you collect emails and phone numbers from website visitors. By re-engaging visitors with personalized reminders and offers, you can increase conversions and customer retention. Privy offers various pop-up types, such as Spin to Win and exit-intent offers. You can also send newsletters and automated emails to your customer base. With over 700,000 stores using Privy, it is a popular choice among Shopify users. The app offers a 15-day free trial and a free plan with up to 100 email contacts. Privy has received positive reviews, with a rating of 4.6 stars.

Free Shipping Bar by Hexton

Offering free shipping can significantly impact your store's conversion rates and customer satisfaction. The Free Shipping Bar by Hexton prompts customers to reach the free shipping threshold, increasing average order value. The bar dynamically updates based on the cart value, encouraging customers to add more items to qualify for free shipping. With a fully customizable banner, you can position it anywhere on your store. The app is free to install and has received an impressive rating of 4.9 stars.


In this article, we explored the basic Shopify apps that are essential for setting up your online store. From linking your store to social media channels to collecting reviews and automating emails, these apps cover a range of functionalities. By leveraging these apps, you can enhance customer experience, increase conversions, and grow your business. Choose the apps that align with your store's requirements and start optimizing your Shopify store today!


  • Explore the essential Shopify apps for setting up your store
  • Link your store to social media channels with ease using the Facebook Channel and Pinterest App
  • Automate email marketing with Shopify Email and collect reviews with the Product Reviews app
  • Leverage the power of Google Shopping with the Google Shopping Feed app
  • Provide a seamless currency conversion experience with the Currency Converter app
  • Ensure GDPR compliance with the EU Cookie R app
  • Re-engage website visitors and collect valuable customer information with Privy
  • Increase average order value and customer satisfaction with the Free Shipping Bar app


Q: Are all of these basic Shopify apps free to install? A: Most of the apps mentioned in this article offer free plans or free trials. However, some apps may have premium features or pricing tiers based on usage.

Q: Can I use these apps if I have a small Shopify store? A: Absolutely! These apps are designed to cater to businesses of all sizes, including small stores. They offer essential functionalities that can benefit any store, regardless of its scale.

Q: Can I use multiple apps simultaneously on my Shopify store? A: Yes, you can use multiple apps simultaneously. In fact, combining the functionalities of different apps can enhance your store's performance and user experience. Just ensure that the apps are compatible and do not conflict with each other.

Q: How do I install these apps on my Shopify store? A: To install these apps, simply visit the Shopify App Store and search for the app names mentioned in this article. Once you find a desired app, click "Add app" and follow the instructions to install and configure it on your store.

Q: Are these apps compatible with all Shopify themes? A: Most of the apps mentioned in this article are compatible with a wide range of Shopify themes. However, it's always a good idea to check the app's documentation or contact their support team to confirm compatibility with your specific theme.

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