Enhance Your Shopify Emails with Klaviyo

Enhance Your Shopify Emails with Klaviyo

Table of Contents

  1. Introduction
  2. Using Klaviyo to Customize Shopify Emails
  3. Personalizing and Exporting Shopify Notification Emails
  4. Creating Templates in Klaviyo
  5. Styling and Customizing Templates
  6. Integrating Klaviyo Templates with Shopify
  7. Benefits of Consistent Email Communications
  8. Conclusion
  9. Frequently Asked Questions
  10. References


In this article, we will explore the possibility of customizing regular Shopify emails through Klaviyo. As Beav Brodie from Tactical Baby Gear questioned the feasibility of using Klaviyo to send all their Shopify emails and whether these emails could be turned off, we will delve into the process and advantages of integrating Klaviyo with Shopify. By following a few simple steps, you can gain more control and customization over your email templates while maintaining brand consistency.

Using Klaviyo to Customize Shopify Emails

Shopify Plus users have the option to request the disabling of automatic email sending from Shopify, allowing them to handle it independently. However, incorporating Klaviyo into your email strategy adds complexity but provides greater flexibility and customization options. Klaviyo allows you to generate copy-and-paste templates that align with your brand and newsletters, offering a consistent experience across all your Shopify and Klaviyo flows.

Personalizing and Exporting Shopify Notification Emails

To personalize and export Shopify notification emails using Klaviyo, start by creating a template in Klaviyo's classic editor. Search for Shopify notification templates to find a range of options. Once you have found a template that suits your needs, you can style and customize it according to your brand's aesthetic. Add your logo, adjust the layout, fonts, and colors, and make it look cohesive with your other communication materials.

Creating Templates in Klaviyo

Creating a template in Klaviyo is simple. After accessing the Klaviyo editor, you can search for Shopify templates and select the one that fits your requirements. Once you have chosen a template, you can give it a name and start customizing it to match your brand. Klaviyo's drag-and-drop interface makes it easy to add sections and rearrange elements to create a visually appealing and engaging email template.

Styling and Customizing Templates

When styling and customizing your Klaviyo template, focus on making it consistent with your brand identity. Remove any elements that do not align with your preferences, such as social buttons, and replace them with your logo or other relevant images. Pay attention to the color scheme, fonts, and overall layout to ensure a cohesive and professional appearance. Klaviyo's range of customization options allows you to tailor the template to suit your brand's specific needs.

Integrating Klaviyo Templates with Shopify

Once you have finalized your Klaviyo template, you can export it as HTML and integrate it into Shopify. In Shopify's settings, navigate to the notifications section and paste the HTML code that you copied from Klaviyo. This will replace the default email templates provided by Shopify, ensuring that all email communications are consistent with your Klaviyo template. Preview the changes and send test emails to ensure everything is working as expected.

Benefits of Consistent Email Communications

By utilizing Klaviyo to customize your Shopify emails, you can achieve brand consistency in your email communications. Having a consistent design and tone across all customer touchpoints helps build trust and strengthens the overall brand experience. Additionally, personalized and visually appealing email templates can drive engagement and conversions, leading to increased customer loyalty and revenue.


Customizing regular Shopify emails through Klaviyo allows for greater control and customization over your email templates. By using Klaviyo's range of features and integration capabilities, you can ensure that your emails reflect your brand's identity while delivering a personalized and engaging experience to your customers. Remember to test your customized emails and monitor their performance to make continuous improvements and maximize their impact.

Frequently Asked Questions

Q: Can I turn off automatic email sending from Shopify if I use Klaviyo? A: If you are on Shopify Plus, you can request to disable automatic email sending from Shopify, allowing you to handle it through Klaviyo instead.

Q: Does Klaviyo offer pre-designed email templates for Shopify? A: Yes, Klaviyo provides a range of pre-designed email templates specifically for Shopify, allowing you to customize and align them with your brand.

Q: Can I preview and test my customized email templates before sending them out? A: Yes, both Klaviyo and Shopify offer preview and test email features, allowing you to ensure that your customized templates look and function as intended before sending them to your customers.

Q: Will customizing Shopify emails through Klaviyo improve my brand's consistency? A: Yes, by customizing your Shopify emails through Klaviyo, you can maintain consistency in design, messaging, and branding across all your email communications.

Q: Can I make changes to my Klaviyo templates after integrating them with Shopify? A: Yes, you can make changes to your Klaviyo templates even after integrating them with Shopify. Simply edit the template in Klaviyo and re-export it for the changes to take effect in Shopify.

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