Easy Guide to Creating Policy Pages on Shopify

Easy Guide to Creating Policy Pages on Shopify

Table of Contents

  1. Introduction
  2. Setting up Policy Pages on Shopify
  3. Creating the Legal Policies
    1. Refund Policy
    2. Privacy Policy
    3. Terms of Service
    4. Shipping Policy
  4. Adding Policy Pages to Your Website
    1. Adding to the Footer
    2. Nesting Policy Pages
  5. Important Considerations for Google Ads
    1. Setting up the Google Sales Channel
    2. Targeting the Right Countries
  6. Conclusion


Welcome to this quick and easy setup guide for creating policy pages on your website. Having these pages is essential if you want to advertise and be accepted onto platforms like Google Ads. Fortunately, Shopify makes the process of setting up these policy pages very straightforward. In this guide, we will walk you through the necessary steps to create legal policies for your store and ensure that they are properly added to your website. We will also discuss important considerations when it comes to Google Ads. So let's get started!

Setting up Policy Pages on Shopify

To begin creating policy pages on Shopify, follow these steps:

  1. Go to the back end of your Shopify store.
  2. Click on "Settings" and navigate to "Policies."
  3. Click on "Create Policy" to start creating your legal policies.

Creating the Legal Policies

Refund Policy

When creating your refund policy, consider any specific rules you may need to add. For example, if you offer personalized items, you may want to state that these items cannot be refunded. Make sure you carefully read and customize the refund policy to include everything you need.

Privacy Policy

Shopify makes it easy to create a privacy policy by automatically populating it with the information from your store. However, you need to review and make sure the policy appears correct. Be cautious and delete any unnecessary details provided by the template. Make sure to insert information about any other service providers you may use, such as Google Analytics or tracking software.

Terms of Service

The terms of service policy on Shopify is typically the same for every website. You might not need to make any changes to it unless you have specific requirements. Review the terms of service policy provided by Shopify and ensure it aligns with your store's needs.

Shipping Policy

Unlike other policies, Shopify leaves the shipping policy blank, allowing you to create your own. Consider your specific shipping policy and clearly outline it in this section. For example, specify the return window, hassle-free returns, and include necessary information about return labels and contact details.

Adding Policy Pages to Your Website

There are two methods to add your policy pages to your website:

  1. Adding to the Footer: To meet Google's requirements, the policy pages should be either in the footer or the menu of your website. Go to the navigation settings and add the policy pages one by one to your footer menu.
  2. Nesting Policy Pages: Alternatively, you can nest the policy pages within each other. However, this may not give desired results in terms of website navigation, so it is recommended to add the policies individually.

Important Considerations for Google Ads

Setting up Google Ads requires careful attention to ensure everything is correct. Take note of the following considerations:

  1. Setting up the Google Sales Channel: If you plan to advertise through Google Ads, be cautious when setting up the Google Sales Channel. Any mistakes during the setup process can cause issues in the future. Double-check that all details are accurate and matches your targeted countries.

  2. Targeting the Right Countries: When using Google Ads, ensure that your store currency matches the country you are targeting. It's important to align your merchant center settings and Google Ads settings accordingly.


Congratulations! You have successfully created your policy pages on Shopify and added them to your website. It is crucial to double-check that all information in your policies accurately represents your store's practices and complies with legal requirements. Additionally, be cautious and meticulous when setting up Google Ads to avoid potential problems in the future. With the right policies in place, you are now ready to launch your store and advertise effectively. Good luck!


  • This guide provides a step-by-step process for setting up policy pages on Shopify and adding them to your website.
  • We discuss how to create legal policies, including the refund policy, privacy policy, terms of service, and shipping policy.
  • Important considerations related to Google Ads, such as setting up the Google Sales Channel and targeting the right countries, are covered.
  • Following these steps will ensure that your store is compliant with legal requirements and ready for advertising.


Q: Can I skip creating policy pages on my website?\ A: No, policy pages are essential for advertising on platforms like Google Ads. Not having these pages may result in your ads being rejected.

Q: Can I customize the refund policy to include specific rules?\ A: Yes, you can customize the refund policy to suit your store's needs. If you offer personalized items or have any other specific requirements, make sure to include them in the refund policy.

Q: What should I do if I make a mistake during the setup of Google Ads?\ A: It is crucial to be cautious when setting up Google Ads, especially the Google Sales Channel. If you make a mistake, it can cause issues in the future. Take your time, double-check all settings, and ensure they match your targeted countries and store currency.

Q: Can I nest the policy pages within each other?\ A: While it is possible to nest policy pages, it may not result in optimal navigation on your website. It is recommended to add the policy pages individually to the footer or menu of your website.

Q: Are these policies legally binding?\ A: The policies created following this guide provide a general framework that covers typical requirements. However, we recommend consulting with a legal professional to ensure compliance with specific laws and regulations in your jurisdiction.

Q: Can I use these policies for other platforms, not just Shopify?\ A: While this guide focuses on setting up policy pages on Shopify, the concepts can be applied to other platforms as well. However, make sure to adapt the instructions and templates as per the requirements of your chosen platform.

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