Discover Handshake: The Ultimate Wholesale Marketplace

Discover Handshake: The Ultimate Wholesale Marketplace

Table of Contents:

  1. Introduction to Handshake
  2. How to Buy on Handshake
  3. Pros and Cons of Buying on Handshake
  4. How to Sell on Handshake
  5. Pros and Cons of Selling on Handshake
  6. Should You Use Handshake to Buy Products?
  7. Potential Benefits of Selling on Handshake
  8. Conclusion
  9. Frequently Asked Questions (FAQs)

Introduction to Handshake

Handshake is a marketplace platform created by Shopify that aims to connect wholesalers and retailers. This article will provide a comprehensive overview of Handshake, including how to buy and sell on the platform, the pros and cons of using it, and whether it is a suitable option for your business.

How to Buy on Handshake

To buy from Handshake, you need to be located in the US and have a seller ID number. Signing up for Handshake is free, and you can browse products by category, search, or use filters. Each seller on Handshake has their own minimum order requirements, shipping fees, and return rules, so it is important to carefully review these before making a purchase.

Pros and Cons of Buying on Handshake

There are several advantages to buying on Handshake. Firstly, all sellers on the platform are certified by Shopify, ensuring a certain level of quality. Handshake also offers a wide range of products in one place, making it convenient for retailers. However, there are also limitations to consider, such as the fact that Handshake is currently only available for US-based businesses and most items have minimum order requirements.

How to Sell on Handshake

To sell on Handshake, you need to have a Shopify store with a minimum of one sale. The approval process takes around 10 to 14 days, during which Shopify evaluates the quality standards of your store and products. Once approved, you can add Handshake as a sales channel through the Shopify app store. It is important to note that you can only sell your own products on Handshake, and they must fit into the existing categories on the platform.

Pros and Cons of Selling on Handshake

Selling on Handshake offers several benefits, such as easy setup, no fees or commissions, and direct integration with your Shopify store. It also allows for direct communication with buyers and immediate payment processing. However, there are drawbacks, including limited customization options for templates, the absence of payment terms, and a lack of detailed analytics and data.

Should You Use Handshake to Buy Products?

Handshake can be a useful platform for retailers looking to source wholesale products. While there are some limitations, such as restricted access for US-based businesses and minimum order requirements, the advantages, such as the certified sellers and straightforward supply chain, make it worth considering. Signing up for Handshake is free, so it is worth exploring the marketplace and its offerings.

Potential Benefits of Selling on Handshake

Although selling on Handshake may currently have its limitations, there is potential for growth and increased visibility if Shopify decides to invest more in the platform. Being an early adopter can give you a competitive edge if Handshake becomes a focal point for Shopify's marketplace strategy. Additionally, there are no upfront costs to sign up, making it a low-risk opportunity for sellers.


Handshake is a marketplace platform offered by Shopify that connects wholesalers and retailers. It provides a convenient way for businesses to buy and sell wholesale products. While there are pros and cons to consider when using Handshake, it can be a valuable tool for retailers looking to expand their inventory and establish relationships with certified sellers. Explore Handshake and decide if it aligns with your business goals.

Frequently Asked Questions (FAQs)

Q: Is Handshake only available for businesses in the US? A: Yes, Handshake is currently limited to US-based businesses.

Q: Are there any fees or commissions for using Handshake as a sales channel? A: No, Handshake is free to use, and there are no fees or commissions charged by Shopify.

Q: Can I sell drop-shipped products on Handshake? A: No, Handshake is primarily for wholesalers and does not support drop shipping.

Q: Is there a minimum order requirement for products on Handshake? A: Yes, most products on Handshake have minimum order requirements set by the sellers.

Q: Can I customize the templates on Handshake for my store? A: The customization options for templates on Handshake are limited.

Q: Are there payment terms available for wholesale purchases on Handshake? A: No, currently Handshake does not support payment terms. Buyers must pay the full amount upfront.

Q: How long does it take to get approved to sell on Handshake? A: The approval process for selling on Handshake typically takes around 10 to 14 days.

Q: Is there any analytics or data available for sellers on Handshake? A: Handshake currently offers limited data and analytics for sellers.

Q: Should I use Handshake as a sales channel for my Shopify store? A: It can be beneficial to sign up for Handshake as a sales channel, as it has no fees or commissions. However, the decision ultimately depends on your business's needs and goals.

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