Create Your Custom Print Store with Printful & WooCommerce

Create Your Custom Print Store with Printful & WooCommerce

Table of Contents

  1. Introduction
  2. What is Print-on-Demand?
  3. Setting up Printful
    • 3.1 Sign up on Printful
    • 3.2 Connect Printful with WooCommerce
    • 3.3 Install the Printful Plugin
    • 3.4 Connect WooCommerce to Printful
  4. Adding Products to Your Store
    • 4.1 Choosing a Product
    • 4.2 Uploading Designs
    • 4.3 Customizing Products
    • 4.4 Pricing Your Products
  5. Automating the Order Process
    • 5.1 Setting up Billing Method
    • 5.2 Enabling Printful Shipping
  6. Conclusion

Print-on-Demand: How to Start Your Own Online Store

Print-on-demand is a unique business model that allows entrepreneurs to create and sell custom-designed products without the need for upfront inventory. In this article, we will discuss how to start your own online store using the print-on-demand service provided by Printful.


The world of e-commerce has opened up endless opportunities for entrepreneurs to start their own businesses. With print-on-demand services like Printful, anyone can become a creator and sell their designs on various products, ranging from clothing to accessories. In this tutorial, we will take you through the step-by-step process of setting up your own print-on-demand store using WooCommerce and Printful. From connecting your store with Printful to adding products and automating the order process, we will cover everything you need to know to get started.

What is Print-on-Demand?

Print-on-demand is a business model where products are only manufactured and shipped after an order is placed by a customer. This eliminates the need for storing inventory and allows entrepreneurs to create custom-designed products without any upfront costs. With print-on-demand services like Printful, you can easily integrate your online store with their platform, select products to customize, and start selling unique items to your customers.

Setting up Printful

3.1 Sign up on Printful

The first step to starting your print-on-demand store is to sign up on Printful. Visit the Printful website and complete the typical sign-up form by providing your name, email, and password. Once you have signed up, you will receive a confirmation email. Click on the confirmation link to proceed.

3.2 Connect Printful with WooCommerce

To integrate Printful with your online store, you will need to connect it with the WooCommerce platform. In the Printful dashboard, navigate to the "Stores" option and select WooCommerce. Follow the instructions provided to enable the REST API in your WooCommerce settings. Make sure your permalink settings are not set to plain, as this can affect the integration.

3.3 Install the Printful Plugin

In order to sync your WooCommerce store with Printful, you need to install the Printful plugin. Go to your WordPress dashboard, navigate to the "Plugins" section, and search for the Printful plugin. Install and activate it to access the Printful dashboard.

3.4 Connect WooCommerce to Printful

Once the Printful plugin is activated, click on the Printful icon in your dashboard. You will be prompted to connect your WooCommerce store to Printful. Follow the step-by-step instructions to authorize the connection and synchronize your data with Printful. This process may take a few seconds, but once completed, your WooCommerce store will be linked to Printful.

Adding Products to Your Store

4.1 Choosing a Product

With Printful, you have access to a wide range of products to sell in your store. From clothing to accessories, there are numerous options to choose from. Take some time to explore the different categories and select a product that aligns with your niche and target audience.

4.2 Uploading Designs

Once you have chosen a product, it's time to upload your designs. Printful provides easy-to-use tools for uploading and positioning your designs on the chosen product. Whether it's a logo, artwork, or typography, you can customize the product to reflect your unique style and brand.

4.3 Customizing Products

With print-on-demand, you have the freedom to customize each product to meet your preferences. For example, if you're designing a mug, you can choose the placement of the design, whether it's on one side or both sides. Play around with different customization options to create a product that stands out.

4.4 Pricing Your Products

When it comes to pricing your products, you have control over the profit margin. Printful provides base prices for each product, and you can set your own markup to determine the final selling price. Consider factors such as production costs, competitor pricing, and customer demand when setting your prices.

Automating the Order Process

5.1 Setting up Billing Method

In order to receive payments from customers, you need to set up a billing method. Printful allows you to connect your PayPal or credit card to your store for seamless transactions. Simply log in to your PayPal account and link it with Printful to enable automated order processing.

5.2 Enabling Printful Shipping

Printful offers reliable shipping services to deliver products directly to your customers. To enable Printful shipping, go to your WooCommerce settings and click on the "Shipping" tab. Enable Printful shipping and save your changes. This will ensure that accurate shipping calculations are automatically applied to each order.


Starting your own print-on-demand store with Printful and WooCommerce is an exciting opportunity to turn your creative ideas into profitable products. By following the steps outlined in this tutorial, you can set up your store, add customized products, and automate the order process. Take advantage of the endless possibilities offered by print-on-demand and create a successful online business. Good luck!


  • Print-on-demand allows entrepreneurs to sell custom-designed products without upfront inventory.
  • Printful offers a wide range of products, including clothing, accessories, and home decor items.
  • Integrating Printful with WooCommerce enables seamless order processing and shipping.
  • Customizing products with unique designs helps create a distinct brand identity.
  • Pricing products involves considering production costs, competitor pricing, and customer demand.


Q: Can I use my own designs on Printful products? A: Yes, Printful allows you to upload and use your own designs on their products.

Q: Do I need to handle inventory with print-on-demand? A: No, with print-on-demand, the products are manufactured and shipped only after an order is placed, eliminating the need for inventory management.

Q: Can I change the prices of Printful products? A: Yes, you have control over the pricing of the products. Printful provides base prices, and you can set your own markup to determine the final selling price.

Q: How does the order fulfillment process work with Printful? A: When a customer places an order on your store, Printful automatically receives the order details. They then produce, package, and ship the product directly to your customer.

Q: Can I sell Printful products on multiple platforms? A: Yes, Printful integrates with various e-commerce platforms, allowing you to sell your products on multiple online marketplaces.

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