Create High-Converting Landing Pages in BigCommerce

Create High-Converting Landing Pages in BigCommerce

Table of Contents

  1. Introduction
  2. Building a Landing Page on BigCommerce
  3. The Importance of Landing Pages
  4. What is a Landing Page?
  5. Creating a Custom Page Template
  6. Removing Unnecessary Elements
  7. Customizing the Landing Page
  8. Adding Widgets and Content
  9. Using Page Builder
  10. Final Thoughts

Building a Landing Page on BigCommerce

Are you looking to build a landing page on BigCommerce? In this article, I will guide you through the process step by step. My name is Cal, and as a developer and store owner, I understand the importance of creating effective landing pages to drive conversions. Landing pages are essential for direct response marketing and can significantly impact the success of your marketing campaigns. By having a dedicated landing page, you can ensure that visitors are focused on taking the desired action, without getting distracted by unnecessary elements. So, let's get started and create a high-converting landing page on BigCommerce.


Building a Landing Page on BigCommerce

The Importance of Landing Pages

Landing pages play a crucial role in digital marketing. They are designed specifically to capture leads, promote products or services, and drive conversions. A well-designed landing page can increase your conversion rate and ROI significantly. It acts as a gateway to your website, guiding visitors towards the desired action, such as making a purchase or signing up for a newsletter. By eliminating distractions and providing a focused message, landing pages can effectively communicate your value proposition to potential customers.

What is a Landing Page?

A landing page is a standalone web page with a specific purpose or goal. Unlike other pages on your website, which may have multiple navigation options, a landing page is designed to direct visitors towards a single action. It provides a clear and concise message, eliminating any distractions that may hinder conversions. Landing pages are commonly used in online advertising campaigns, such as pay-per-click (PPC) ads, email marketing, and social media. They are highly targeted, ensuring that the content is relevant to the source of traffic and the visitor's intent.

Creating a Custom Page Template

To create a landing page on BigCommerce, you will need to create a custom page template. This template will serve as the foundation for your landing page design. By creating a custom template, you have full control over the layout and elements of your landing page. To do this, you will need to use the BigCommerce Stencil CLI, which allows you to develop your template locally before pushing it live. If you are not familiar with coding or prefer to have a developer handle this process, you can always hire a professional to assist you.

Removing Unnecessary Elements

Once you have created the custom page template, it's time to remove any unnecessary elements that may distract visitors from taking the desired action. Common elements to remove include the header, footer, page title, and breadcrumbs. By eliminating these elements, you create a focused environment that guides visitors towards the intended conversion. In this step, I will guide you on how to remove these elements using CSS. If you're not comfortable with coding, consider hiring a developer to handle the technical aspects for you.

Customizing the Landing Page

After removing unnecessary elements, your landing page is now a blank canvas ready to be customized. This is where you can let your creativity shine and design a page that aligns with your brand and marketing goals. Take advantage of the various widgets and content options available on BigCommerce, such as hero mastheads, accordions, and more. Customization allows you to showcase your products or services effectively, highlight key features, and persuade visitors to take action.

Adding Widgets and Content

Widgets are pre-built elements that can be easily added to your landing page. These widgets offer functionality and customization options without the need for coding knowledge. BigCommerce offers various widgets through the Epic Page Builder Widgets app, some of which are free and others that require a one-time payment. These widgets can enhance the visual appeal and functionality of your landing page. Examples include image sliders, product carousels, testimonials, and more. Browse through the available widgets and choose the ones that best suit your landing page's purpose and design.

Using Page Builder

BigCommerce's Page Builder is a user-friendly drag-and-drop tool that simplifies the process of building landing pages. It allows you to create visually appealing layouts without the need for coding knowledge. With Page Builder, you can easily add and arrange content blocks, images, text, buttons, and more. It provides a WYSIWYG (What You See Is What You Get) experience, allowing you to preview your changes in real-time. By utilizing Page Builder, you can save time and effort in building a visually stunning and effective landing page.

Final Thoughts

In conclusion, building a landing page on BigCommerce is a valuable strategy for driving conversions and achieving your marketing goals. By creating a dedicated and targeted landing page, you can guide visitors towards the desired action and maximize your marketing efforts. Remember to remove unnecessary distractions, customize the design, and leverage the available widgets and content options. Whether you choose to code your custom template or utilize the Page Builder tool, BigCommerce offers the flexibility and functionality to create compelling landing pages. Now it's time to get started and make your landing pages stand out from the competition. Good luck!


  • Building a landing page on BigCommerce can significantly impact your conversion rate and ROI.
  • Landing pages are designed to capture leads, promote products or services, and drive conversions.
  • A landing page is a dedicated web page with a specific purpose or goal, focused on a single action.
  • Creating a custom page template using the BigCommerce Stencil CLI allows for full control over the design.
  • Removing unnecessary elements like headers, footers, page titles, and breadcrumbs keeps visitors focused.
  • Customizing the landing page with widgets and content enhances visual appeal and functionality.
  • BigCommerce's Page Builder simplifies the process with drag-and-drop functionality and real-time previews.

Frequently Asked Questions

Q: Can I create a landing page on BigCommerce without coding experience? A: Yes, BigCommerce offers the Page Builder tool, which allows users to create landing pages using a user-friendly drag-and-drop interface. No coding knowledge is required.

Q: How can I remove unnecessary elements from the landing page? A: You can remove unnecessary elements, such as headers, footers, page titles, and breadcrumbs, by modifying the custom page template and using CSS to hide or disable them.

Q: Are there pre-built elements available for customization on BigCommerce? A: Yes, BigCommerce offers widgets through the Epic Page Builder Widgets app. These widgets provide additional functionality and customization options for your landing page.

Q: Can I hire a developer to create a custom landing page on BigCommerce? A: Yes, if you're not comfortable with coding or prefer to have a professional handle the technical aspects, you can hire a developer to create a custom landing page for you.

Q: Are there any limitations to the number of landing pages I can create on BigCommerce? A: No, you can create multiple landing pages on BigCommerce, each with its own custom design and content.

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