Create a High-Converting Shoppable Landing Page with Smart Builder
Table of Contents:
- Introduction
- The Challenges of E-commerce Marketing
- The Importance of Landing Pages
- The Differences Between Classic Builder and Smart Builder
- Building a Shoppable Landing Page with Smart Builder
- Customizing the Page with Branding
- Integrating Third-Party Apps
- Optimizing the Design and Layout
- Adding Tracking Pixels and Other Tracking Methods
- Testing and Optimization with A/B Testing and Smart Traffic
- Connecting Smart Builder to Shopify
- Conclusion
Introduction
Welcome to our live demo of Shoppable Pages using Unbounce's Smart Builder. In this session, we will showcase how you can quickly build a ready-to-launch shoppable landing page using Unbounce's Smart Builder. We will address the challenges faced by e-commerce marketers and discuss why landing pages are a valuable solution. Furthermore, we will explore the differences between Unbounce's Classic Builder and Smart Builder, highlighting the benefits of using Smart Builder. Throughout the demo, we will provide step-by-step instructions on how to build an optimized, conversion-focused shoppable landing page using Smart Builder's features and integrations. So, let's dive in!
The Challenges of E-commerce Marketing
As an e-commerce brand, there are specific challenges you face when trying to capture your audience's attention across various channels. Creating focus amidst fierce competition is crucial. Additionally, the need for speed is essential, as you want your pages to load quickly and your processes to be efficient. Seasonal sales and promotions further add complexity to your marketing campaigns. To tackle these challenges, you need to optimize around conversions and leverage landing pages as a powerful solution.
The Importance of Landing Pages
Landing pages provide a tailored experience for each product, ensuring clarity and a clear call to action for the audience. They enable effective campaign management and allow for quick start and stop of campaigns when needed. Landing pages are particularly vital for capturing visitors at the point of purchase decision, as they offer the necessary information to instill confidence and make the final sale. Unbounce's Smart Builder offers the simplicity and flexibility required to create conversion-focused landing pages efficiently.
The Differences Between Classic Builder and Smart Builder
Unbounce's Classic Builder and Smart Builder may seem similar at first glance, but they address distinct needs. Classic Builder is a powerful tool for advanced design and customization, enabling the use of custom scripts and code. However, it may be overwhelming for less experienced or time-strapped marketers. On the other hand, Smart Builder leverages over 2 billion conversion data points to provide templated sections, no-code apps, and AI-generated copy. Smart Builder allows marketers to create conversion-optimized pages quickly and confidently, even without deep technical expertise.
Building a Shoppable Landing Page with Smart Builder
To showcase the capabilities of Smart Builder, we will demonstrate how to build a shoppable landing page for an e-commerce brand. Using a guided experience, Smart Builder offers the option to choose a specific type of page, such as a showcase/purchase page, and provides copy recommendations based on the brand's information. These recommendations save time and provide targeted branding copy prompts, ensuring a personalized touch. By following the guided experience, you can build a shoppable landing page in record time.
Customizing the Page with Branding
Once you have the initial template generated by Smart Builder, it's time to customize it with your branding. You can easily change the background color, fonts, and images to match your brand's identity. The page settings allow you to make adjustments such as aligning headers, deleting unnecessary sections, and resizing elements. By using the templated sections and drag-and-drop functionality, you can quickly create a visually appealing and on-brand landing page.
Integrating Third-Party Apps
Smart Builder provides a library of third-party apps to enhance your landing page's functionality. For example, you can integrate a countdown timer to showcase time-sensitive promotions and a testimonial carousel to add social proof. Additionally, you can integrate with popular e-commerce platforms like Shopify to directly pull products onto your landing page. These integrations empower you to create dynamic and engaging experiences for your visitors.
Optimizing the Design and Layout
Once the main structure of your landing page is in place, you can fine-tune the design and layout. Smart Builder offers a style guide where you can make page-level edits, such as changing fonts, colors, and background colors. This ensures consistency and enables you to match your branding throughout the page. Additionally, you can preview your page in different viewports to ensure it looks appealing on various devices, making necessary adjustments for mobile and tablet views.
Adding Tracking Pixels and Other Tracking Methods
Tracking the performance of your landing page is crucial for optimizing your marketing efforts. Smart Builder allows you to add tracking pixels and other tracking methods easily. You can integrate with popular tracking platforms like Google Analytics and Google Tag Manager, as well as add domain-level tracking scripts. These tracking capabilities provide valuable insights into visitor behavior and enable data-driven decision-making.
Testing and Optimization with A/B Testing and Smart Traffic
To ensure you are consistently improving your conversions, testing and optimization are essential. Smart Builder allows you to set up A/B tests to compare different variations of your landing page and identify the most effective elements. You can also leverage Unbounce's Smart Traffic feature, which optimizes traffic allocation based on performance data. This ensures that visitors are directed to the variant of your landing page that is most likely to convert, saving you time and increasing your conversion rates.
Connecting Smart Builder to Shopify
For e-commerce brands using Shopify, Smart Builder offers seamless integration. You can connect your Shopify store and directly pull products onto your landing page using the Shopify app within Smart Builder. This simplifies the process of showcasing and selling products, making it easier for visitors to make purchases.
Conclusion
Unbounce's Smart Builder is a powerful tool for e-commerce marketers looking to create optimized and conversion-focused landing pages. With its user-friendly interface, templated sections, third-party app integrations, and testing capabilities, Smart Builder empowers marketers to build high-performing shoppable pages efficiently. By leveraging the capabilities of Smart Builder, e-commerce brands can improve conversion rates, engage their audience, and maximize their sales potential.
Highlights:
- Smart Builder offers a user-friendly interface for building shoppable landing pages quickly.
- Templated sections and third-party app integrations simplify the customization process.
- Testing and optimization features like A/B testing and Smart Traffic enhance conversion rates.
- Seamless integration with platforms like Shopify makes product showcasing and selling effortless.
FAQ:
Q: Can I add tracking pixels to my Smart Builder page?
A: Yes, Smart Builder allows you to easily add tracking pixels and other tracking methods. You can integrate with popular tracking platforms like Google Analytics and Google Tag Manager or add domain-level tracking scripts.
Q: How many templates does Smart Builder offer?
A: Smart Builder offers a wide range of templates, including over 100 industry-specific options. You can choose from various purposes and categories to find the perfect template for your campaign.
Q: Can I connect Smart Builder to my Shopify store and directly pull products onto my landing page?
A: Yes, Smart Builder provides a Shopify app that allows you to seamlessly connect your Shopify store and pull products onto your landing page. This simplifies the process of showcasing and selling products.
Q: Can I customize the mobile version of my Smart Builder page independently from the desktop version?
A: Yes, Smart Builder allows you to freely customize the mobile version of your landing page without affecting the desktop version. This provides flexibility in optimizing the user experience based on different devices.
Q: Can I run A/B tests and utilize Smart Traffic with Smart Builder?
A: Absolutely! Smart Builder supports A/B testing, allowing you to compare different variations of your landing page for optimal results. Additionally, Smart Traffic optimizes traffic allocation based on performance data, increasing your conversion rates.
