Choosing Between Ecwid and WooCommerce: Which Is Best?

Choosing Between Ecwid and WooCommerce: Which Is Best?

Table of Contents

  1. Introduction
  2. What is Ecwid?
    1. Adding Ecwid to existing websites
    2. Starting from scratch with Ecwid
  3. What is WooCommerce?
    1. Integrating WooCommerce with WordPress
    2. Building a WordPress website from scratch with WooCommerce
  4. Pricing Comparison
    1. Ecwid pricing
    2. WooCommerce pricing
  5. Features and Customizations
    1. Ecwid features
    2. WooCommerce features
  6. Design Options
    1. Ecwid website templates
    2. WooCommerce website templates
  7. Comparison of Pricing and Features
  8. Pros and Cons
  9. Conclusion

Ecwid vs WooCommerce: Choosing the Right E-Commerce Platform for Your Business

In today's digital age, having a strong online presence is crucial for any business. If you're looking to sell products online, you'll need a reliable e-commerce platform that meets your specific needs. In this article, we'll compare two popular e-commerce platforms: Ecwid and WooCommerce. We'll examine their features, pricing, and overall usability to help you make an informed decision. So, let's dive in and see which platform is the best fit for your online store.

What is Ecwid?

Ecwid, short for "e-commerce widget," is a flexible e-commerce platform that can be easily added to an existing website. Whether you have a WordPress, Wix, or Weebly website, Ecwid can seamlessly integrate with your site. If you don't have a website yet, Ecwid also offers the option to create an instant site from scratch. This ease of use makes Ecwid a popular choice for beginners and experienced e-commerce entrepreneurs alike.

Adding Ecwid to existing websites: If you already have a website, you can simply add Ecwid as a plugin. It can be easily integrated into platforms like WordPress, Wix, and Weebly, allowing you to add a fully functional online store to your existing website.

Starting from scratch with Ecwid: If you don't have a website yet, Ecwid also offers the option to start an instant site from scratch. This means you can create a new website and online store without the need for any prior technical knowledge or experience.

What is WooCommerce?

WooCommerce is an e-commerce plugin specifically designed for WordPress websites. It seamlessly integrates with WordPress, turning your website into a powerful online store. WooCommerce is a popular choice among e-commerce entrepreneurs due to its easy setup process and extensive customization options.

Integrating WooCommerce with WordPress: To use WooCommerce, you need to have a WordPress website. WordPress is a widely used platform for building websites, known for its user-friendly interface and extensive plugin library. By adding the WooCommerce plugin to your WordPress website, you can easily set up and manage your online store.

Building a WordPress website from scratch with WooCommerce: If you're starting from scratch and want to build a WordPress website, you can use hosting platforms like Bluehost to get started. Bluehost offers WordPress hosting, making it easy for you to create a WordPress website and integrate WooCommerce seamlessly. This option is ideal for those who want a complete, customizable online store built on the WordPress platform.

Pricing Comparison

When choosing an e-commerce platform, pricing is a crucial factor to consider. Let's compare the pricing plans of Ecwid and WooCommerce to help you make an informed decision.

Ecwid pricing:

Ecwid offers a range of pricing plans to suit different needs. They have a completely free plan, which allows you to build a complete website with up to five products. However, to unlock more features and expand your product catalog, you'll need to upgrade to one of their paid plans.

WooCommerce pricing:

WooCommerce, on the other hand, is a free plugin for WordPress. This means that the base WooCommerce plugin is free to use. However, you'll need to pay for WordPress hosting to set up your online store. Bluehost offers affordable hosting plans specifically tailored for WooCommerce sites.

In general, WooCommerce tends to be cheaper than Ecwid when considering the overall cost of running an online store. With WooCommerce, you only pay for your hosting and any additional features or themes you choose to add from external sources. Ecwid, on the other hand, offers more built-in features in their paid plans, which can increase the overall cost.

Features and Customizations

Both Ecwid and WooCommerce offer a range of features and customizations to help you create a unique online store. Let's take a closer look at what each platform has to offer.

Ecwid features:

Ecwid provides a variety of features designed to enhance your online store. These include abandoned cart emails, integrated email marketing with MailChimp, inventory tracking, and staff accounts. Ecwid also offers mobile optimization and the option to create your own app for an additional fee. Paid plans come with more advanced features like selling on other platforms and digital goods.

WooCommerce features:

WooCommerce is known for its extensive customization options. With WooCommerce, you have access to a wide range of plugins and themes that can enhance the functionality and design of your online store. You can add features such as recurring subscriptions, advanced inventory management, and various payment gateway options. The possibilities with WooCommerce are virtually endless.

It's worth noting that while Ecwid offers many features built into their plans, WooCommerce relies on external plugins to provide additional functionalities. This can be advantageous as you have the flexibility to choose specific plugins that best suit your needs. However, these additional plugins may come at an extra cost.

Design Options

The visual appearance of your online store plays a significant role in attracting and engaging customers. Both Ecwid and WooCommerce offer various design options and templates to create a visually appealing online store.

Ecwid website templates:

Ecwid provides a range of customizable website templates to help you create a professional-looking online store. These templates are designed to seamlessly integrate with different platforms like WordPress, Wix, and Weebly. You can easily adjust colors, fonts, and layouts to match your branding and create a unique online store.

WooCommerce website templates:

WooCommerce, being a plugin for WordPress, offers access to a vast collection of free and premium themes. These themes are specifically designed to work with WooCommerce, giving you a wide array of design options. Whether you're looking for a minimalist layout, a bold and modern design, or a specialized theme for a specific niche, you can find a suitable WooCommerce theme for your online store.

Both Ecwid and WooCommerce offer design flexibility, allowing you to create an online store that aligns with your brand's aesthetic. Whether you prefer the simplicity of Ecwid's templates or the extensive theme options available with WooCommerce, you can customize the design to suit your unique style.

Comparison of Pricing and Features

When comparing the pricing and features of Ecwid and WooCommerce, it's important to consider your specific needs and budget. While Ecwid offers convenience and simplicity, WooCommerce provides more flexibility and scalability. Here's a summary of the main differences:


  • Offers a free plan with limitations on the number of products
  • Provides additional features in paid plans, making it a more comprehensive e-commerce platform
  • Suitable for beginners or those who prefer a simplified setup process


  • Free plugin for WordPress with unlimited product listings
  • Requires separate WordPress hosting, which incurs a cost
  • Offers extensive customization options and access to a wide range of plugins and themes
  • Suitable for those who want more control over customization and scalability

Ultimately, the choice between Ecwid and WooCommerce depends on your specific needs and preferences. If you're looking for a straightforward e-commerce solution or want to integrate with an existing website effortlessly, Ecwid may be the right choice for you. On the other hand, if you prefer a highly customizable platform that seamlessly integrates with WordPress, WooCommerce offers more flexibility.

Pros and Cons

Ecwid Pros:

  • Easy integration with existing websites
  • Instant site option for beginners without a website
  • Comprehensive e-commerce features in paid plans
  • Suitable for all skill levels

Ecwid Cons:

  • More expensive than WooCommerce for larger stores
  • Limited product options in the free plan
  • Additional features may require extra fees

WooCommerce Pros:

  • Free plugin with unlimited product listings
  • Extensive customization options and access to plugins and themes
  • Scalable and suitable for various business sizes
  • Seamless integration with WordPress

WooCommerce Cons:

  • Requires separate WordPress hosting, which incurs a cost
  • May require more technical knowledge for setup and customization


In conclusion, both Ecwid and WooCommerce are reliable e-commerce platforms with their own unique benefits. Ecwid is ideal for beginners or those looking for a hassle-free way to add an online store to their existing website. WooCommerce, on the other hand, offers more customization options and flexibility for businesses that want complete control over their online store.

When making your decision, consider factors like pricing, features, customization options, and ease of use. Evaluate your specific needs and requirements to determine which platform aligns best with your goals. Whether you choose Ecwid or WooCommerce, both platforms can help you create a successful online store and grow your business in the competitive e-commerce market.


  • Ecwid and WooCommerce are two popular e-commerce platforms.
  • Ecwid is an e-commerce widget that can be added to existing websites or used to create instant sites.
  • WooCommerce is an e-commerce plugin for WordPress websites.
  • Ecwid pricing plans offer a free option and additional features in paid plans.
  • WooCommerce is a free plugin, but you need separate WordPress hosting.
  • Ecwid offers a range of features, while WooCommerce provides extensive customization options.
  • Both platforms offer design flexibility with various templates and themes.
  • Ecwid is suitable for beginners and those who prefer simple setup, while WooCommerce is ideal for customization and scalability.
  • Consider factors like pricing, features, and customization options when choosing an e-commerce platform.


Q: Can I use Ecwid with my existing WordPress website? A: Yes, Ecwid can be easily added as a plugin to your existing WordPress website, allowing you to incorporate an online store seamlessly.

Q: Can I start an online store from scratch with Ecwid? A: Absolutely! Even if you don't have an existing website, Ecwid offers the option to create an instant site from scratch, making it convenient for beginners to build their online store.

Q: Is WooCommerce only for WordPress websites? A: Yes, WooCommerce is a plugin specifically designed for WordPress websites. It cannot be used with other website builders or platforms.

Q: Are there any limitations on the number of products I can sell with Ecwid? A: Ecwid's free plan has a limitation of up to five products. However, upgrading to one of their paid plans will allow you to add more products without any restrictions.

Q: Can I customize the design of my online store with WooCommerce? A: Absolutely! WooCommerce offers a wide range of themes and design options to suit your branding and create a visually appealing online store. You have full control over the customization of your website.

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