Choose the Perfect Shopify Pricing Plan for Your Business

Choose the Perfect Shopify Pricing Plan for Your Business

Table of Contents

  1. Introduction to Shopify
  2. Shopify Pricing Plans
    • Basic Plan
    • Shopify Plan
    • Advanced Plan
  3. Features of Shopify Pricing Plans
    • Credit Card Rates
    • Staff Accounts
    • Inventory Locations
    • Reporting and Analytics
    • E-commerce Automations
    • Shipping Discounts
  4. Choosing the Right Pricing Plan for Your Business
    • Small Businesses
    • Growing Businesses
  5. Conclusion

Shopify Pricing Plans: Which Plan is Right for Your Business?

Shopify is one of the leading e-commerce platforms in the world, offering a range of pricing plans tailored to different business needs. In this article, we will explore the various pricing plans offered by Shopify and help you choose the one that best suits your requirements.

Shopify Pricing Plans

Shopify offers three main pricing plans: the Basic Plan, the Shopify Plan, and the Advanced Plan. Each plan comes with its own set of features and pricing options.

Basic Plan

The Basic Plan is designed for small businesses and offers essential e-commerce features. With this plan, you can create a public storefront and store inventory in up to 1,000 locations. However, it may lack some advanced reporting and automation features.

Shopify Plan

The Shopify Plan is recommended for most small businesses. It includes all the features of the Basic Plan, along with additional benefits such as professional reporting, multiple staff accounts, and reduced credit card rates. This plan provides better tools for managing inventory, sales, and customer data.

Advanced Plan

The Advanced Plan is suitable for growing businesses with complex needs. In addition to the features of the Shopify Plan, it offers advanced e-commerce automations, USPS Priority Mail, Shopify insurance, and USPS parcel select pricing. This plan is ideal for businesses with multiple store locations and a larger number of staff members.

Features of Shopify Pricing Plans

Let's take a closer look at the key features offered by each of Shopify's pricing plans.

Credit Card Rates

The credit card rates vary depending on the plan you choose. The Basic Plan has a rate of 2.9% plus 30 cents per transaction, while the Shopify Plan offers a reduced rate of 2.6%. The Advanced Plan provides the lowest rate of 2.4%. It's important to consider these fees when deciding on a plan, as they can impact your overall costs.

Staff Accounts

The number of staff accounts you can add also differs based on the plan. The Basic Plan allows for two staff accounts, the Shopify Plan permits up to five, and the Advanced Plan allows for up to 15 staff accounts. This becomes crucial if you have multiple individuals managing different aspects of your business.

Inventory Locations

All plans allow you to store inventory in up to 1,000 locations. This feature is beneficial for businesses with multiple warehouses or physical stores, as it helps streamline inventory management and fulfillment.

Reporting and Analytics

The Basic Plan offers basic reporting features, while the Shopify Plan provides more comprehensive analytics, including sessions by location, device type, and marketing attribution. The Advanced Plan offers additional reporting capabilities, allowing you to create custom reports and analyze specific aspects of your business.

E-commerce Automations

E-commerce automations are available in the Shopify Plan and the Advanced Plan. These workflows help streamline tasks and boost efficiency, allowing you to focus on growing your business.

Shipping Discounts

The Basic Plan offers a 7.7% shipping discount, whereas the other plans do not specify a specific percentage. However, the Advanced Plan includes USPS Priority Mail and USPS parcel select pricing, providing additional shipping options and potential cost savings.

Choosing the Right Pricing Plan for Your Business

When deciding on a Shopify pricing plan, consider the size and needs of your business. For most small businesses, the Shopify Plan offers a balance of affordability and features. The Advanced Plan is better suited for growing businesses with more complex requirements and a larger team.


Shopify offers a range of pricing plans to accommodate businesses of all sizes. By understanding the features and costs associated with each plan, you can make an informed decision and set up a successful online store. Start your Shopify journey today by choosing the pricing plan that fits your business needs.


  • Shopify offers three pricing plans: Basic, Shopify, and Advanced.
  • The Basic Plan is ideal for small businesses, while the Shopify Plan is recommended for most.
  • The Advanced Plan is for growing businesses with more complex needs.
  • Each plan comes with different features, such as credit card rates, staff accounts, and inventory locations.
  • The Shopify Plan strikes a balance between affordability and advanced features.
  • Consider the size and requirements of your business when choosing a pricing plan.


Q: Can I switch between Shopify pricing plans? A: Yes, you can switch between pricing plans at any time. Simply go to your Shopify account settings and select the plan that best suits your current needs.

Q: Are there any transaction fees in addition to the credit card rates? A: Yes, there may be additional transaction fees depending on your chosen payment gateway. Be sure to check the payment gateway's terms and conditions for more information.

Q: Can I upgrade or downgrade my plan if my business needs change? A: Absolutely! You have the flexibility to upgrade or downgrade your plan as your business grows or evolves. Shopify makes it easy to manage your pricing plan based on your current requirements.

Q: Can I sell internationally with Shopify? A: Yes, Shopify supports international sales. You can set up multiple currencies, manage international shipping options, and customize your storefront to cater to customers around the world.

Q: Is there a limit to the number of products I can add to my Shopify store? A: No, there is no limit to the number of products you can add to your Shopify store. Regardless of the pricing plan you choose, you can add as many products as you like to your inventory.

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