Choose the Best Email Marketing Platform: Mailchimp or Omnisend

Choose the Best Email Marketing Platform: Mailchimp or Omnisend

Table of Contents

  1. Introduction
  2. Pricing Plans
  3. Main Features of Omnisend
  4. Advantages and Disadvantages of Omnisend
  5. Reviews of Omnisend
  6. Main Features of Mailchimp
  7. Advantages and Disadvantages of Mailchimp
  8. Reviews of Mailchimp
  9. Comparison of Pricing Plans
  10. Comparison of Features and User Experience
  11. Conclusion

Comparison of Omnisend and Mailchimp

In this article, we will compare two popular email marketing platforms: Omnisend and Mailchimp. We will take a closer look at their pricing plans, main features, advantages, disadvantages, and reviews to help you decide which platform is the best fit for your business needs.

Pricing Plans

When it comes to pricing, both Omnisend and Mailchimp offer different plans suited for different types of businesses. Omnisend primarily focuses on e-commerce, integrating seamlessly with platforms like Shopify, WooCommerce, Wix, and BigCommerce. On the other hand, Mailchimp caters to all types of businesses, whether you have a blog or an e-commerce store.

Omnisend's pricing is based on the number of contacts you have. Their free account allows you to send up to 2,000 emails per day, which is impressive. However, if you have more than 2,000 contacts, their pricing plans start at $60 per month for the standard version and $120 per month for the pro version, which includes additional features like Facebook custom audiences and Google customer integration.

Mailchimp, on the other hand, offers a free account that allows you to have up to 2,000 contacts. Beyond that, their pricing varies based on the number of subscribers you have. For example, if you have 5,000 subscribers, the standard version will cost you $78 per month, whereas the pro version will cost you $53 per month. It's important to note that while Mailchimp's pricing may seem more affordable, the pro version offers advanced features that come at a higher price.

Main Features of Omnisend

Omnisend is known for its user-friendly interface and ease of use. When creating a new campaign, you can choose between A/B testing, SMS, or email campaigns. The process is straightforward, starting with adding a subject line, sender's name, and selecting a template from their collection. Although the template options may be limited compared to Mailchimp, they still offer a decent selection.

One of the standout features of Omnisend is its integration with e-commerce stores. You can easily add products from your store without the need to upload images separately. This convenience is particularly useful for businesses looking to streamline their email marketing efforts. Additionally, Omnisend allows you to add image groups and apply discounts directly within the email editor, giving you more flexibility in designing your campaigns.

Advantages and Disadvantages of Omnisend

There are several advantages to using Omnisend for your email marketing needs. Firstly, its focus on e-commerce means that you can expect specialized features and integrations that align with your business goals. The user-friendly interface makes it easy for beginners to navigate and create effective campaigns. Furthermore, their extensive contact segmentation options allow you to target specific groups of subscribers and personalize your messages.

However, it's important to consider the drawbacks of using Omnisend as well. One common complaint is the higher pricing compared to other email marketing platforms in the market. While Omnisend offers advanced features, the pro version may be too expensive for some businesses, especially for those with a limited budget. Additionally, some users have reported occasional glitches and the absence of certain features that are available in competing platforms.

Reviews of Omnisend

The overall reviews of Omnisend are positive, with users praising its ease of use and integration capabilities. Many appreciate the specialized focus on e-commerce, as it allows them to fully leverage their store data and create targeted campaigns. However, some users have expressed concerns about the pricing plans and occasional technical issues. It's important to thoroughly evaluate your business needs and budget before committing to Omnisend as your email marketing platform.

Main Features of Mailchimp

Mailchimp is a well-established email marketing platform that offers a wide range of features. Their template collection is extensive and visually appealing, making it easy to create professional-looking emails. Mailchimp also provides an intuitive drag-and-drop editor for designing campaigns. Additionally, they offer advanced automation tools, allowing you to create workflows, pop-ups, landing pages, and conduct A/B testing directly within the platform.

Advantages and Disadvantages of Mailchimp

There are several advantages to using Mailchimp for your email marketing campaigns. One of the key benefits is its versatility, catering to all types of businesses and offering various integrations and plugins. The platform allows you to manage your contact lists effectively and provides robust reporting and analytics tools to monitor the performance of your campaigns. Moreover, Mailchimp's customer support has been commended for their responsiveness and helpfulness.

However, Mailchimp does have its downsides. Some users have reported that certain features and functionalities are not as user-friendly as they used to be. The recent changes in pricing plans and limitations on the free account have also been met with mixed reviews. It's important to carefully assess your business requirements and consider the potential limitations before deciding to use Mailchimp.

Reviews of Mailchimp

Mailchimp has a large user base and has generally received positive reviews over the years. Users appreciate the variety of features available, allowing them to create engaging campaigns and automation workflows. The platform is particularly popular among small businesses and bloggers. However, some users have voiced concerns about the customer support and the overall user experience, stating that it may not be as seamless as it once was.

Comparison of Pricing Plans

When comparing the pricing plans of Omnisend and Mailchimp, it's important to consider your specific business needs and budget. Omnisend's focus on e-commerce may make it more appealing to businesses operating in that niche, while Mailchimp's versatility caters to a wider range of businesses. The key factors to consider include the number of contacts, the pricing tiers, and the additional features offered in each plan. Carefully assess the cost-benefit ratio to determine which platform offers the best value for your money.

Comparison of Features and User Experience

In terms of features and user experience, both Omnisend and Mailchimp offer intuitive interfaces and easy-to-use editors. Omnisend excels in integrating with e-commerce stores and streamlining the process of adding products to campaigns. On the other hand, Mailchimp provides a larger selection of visually appealing templates and advanced automation tools for creating personalized workflows and conducting A/B testing. Consider your specific requirements, such as the need for specialized e-commerce features or advanced automation, when deciding between the two platforms.


In conclusion, both Omnisend and Mailchimp are powerful email marketing platforms with their unique strengths and weaknesses. Omnisend's focus on e-commerce and user-friendly interface make it a solid choice for businesses looking to enhance their online store marketing. On the other hand, Mailchimp's versatility, extensive features, and reputation in the industry make it a reliable option for businesses of all sizes. Carefully consider your business needs, budget, and specific requirements when making a decision between the two platforms.

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