Boost Your Sales with Abandoned Checkout Recovery Automation

Table of Contents

1. Introduction
2. Enabling Abandoned Checkout Recovery Automation
3. Customizing Abandoned Checkout Recovery Emails
4. Testing Abandoned Checkout Recovery Emails
5. Launching Abandoned Checkout Recovery Emails
6. Alternative Solution: Robosell for Abandoned Checkout Recovery
7. Conclusion

Introduction

Welcome to this tutorial on how to set up abandoned checkout recovery automation on Shopify. As an online retailer, it can be frustrating to see customers abandon their checkouts before completing their purchases. However, with Shopify's new abandoned checkout recovery automation, we can recover those lost sales and boost your revenue. In this tutorial, I will guide you step by step on how to enable and customize this feature, test the recovery emails, and launch them effectively. We will also explore an alternative solution, Robosell, for a more comprehensive abandoned checkout recovery strategy.

Enabling Abandoned Checkout Recovery Automation

The first step in setting up abandoned checkout recovery automation on Shopify is to enable this feature. To do this, go to your Shopify admin panel, click on "Settings," then "Checkout and Accounts." Scroll down to "Abandoned Checkout Emails," where you will notice a message stating that abandoned checkout settings are no longer managed here. To view and edit your automation, visit "Marketing Automations." Click on "Marketing Automations" to begin the setup process. Then, click on the "Create Automation" button at the top right corner of the page and select "Abandoned Checkout." Finally, click "Turn On Automation," and congratulations! Your automation is now enabled.

Customizing Abandoned Checkout Recovery Emails

Now that you have enabled abandoned checkout recovery automation, the next step is to customize your recovery emails. While Shopify provides default email templates, it's recommended to personalize them to match your brand. By adding your logo, brand colors, and personalized messages, you can make the emails more appealing to your customers. To customize your emails, find the flow you just created in the marketing automations section. Scroll down to the button and click on the automation you want to edit. Then, click on "Edit Workflow." Within the workflow, you will notice the email node. Click on this node, followed by "View Email" and then "Edit." Here, you can make the desired changes to the email using the drag and drop editor. Remember to adjust it to align with your store's theme color, font, and style. After making the necessary changes, click "Save," and you will be redirected back to your flow.

Testing Abandoned Checkout Recovery Emails

Before launching your abandoned checkout recovery emails, it's crucial to test them to ensure they are functioning correctly. To do this, edit the flow again and find the timing node. Adjust the timing to five minutes, save the changes, and then simulate an abandoned checkout by adding items to your cart and leaving the page before completing the purchase. Once you have simulated an abandoned checkout, you should receive an email from Shopify's abandoned checkout recovery automation. Check the email to ensure it contains the correct information and looks the way you want it to. If everything appears satisfactory, you are ready to proceed with launching your abandoned checkout recovery emails.

Launching Abandoned Checkout Recovery Emails

Now that you have customized and tested your abandoned checkout recovery emails, it's time to launch them. To do this, adjust the timing of email sending. Based on my personal experience, setting it to 30 minutes is an excellent choice. After this timeframe, Shopify's abandoned checkout recovery automation will automatically send the recovery emails to customers who have abandoned their checkouts before completing the purchase. By following these steps, you can effectively recover lost sales and boost your revenue.

Alternative Solution: Robosell for Abandoned Checkout Recovery

While Shopify's abandoned checkout recovery automation is beneficial, there are alternative solutions available as well. One such solution is Robosell, which offers a more comprehensive abandoned checkout recovery route. With Robosell, you can recover the first 100 abandoned checkouts for free. It provides a complete series of tactics and templates ready to be implemented. If you are looking for a more robust approach to abandoned checkout recovery, consider giving Robosell a try.

Conclusion

Setting up abandoned checkout recovery automation on Shopify is a simple and straightforward process. By following the steps outlined in this tutorial, you can enable this feature, customize the recovery emails to align with your brand, test them for accuracy, and successfully launch them to recover lost sales. Remember to personalize the emails and test them before sending them out. If you are seeking an alternative solution, Robosell offers a more comprehensive abandoned checkout recovery strategy. Good luck with your Shopify business, and may your abandoned checkout recovery efforts lead to increased revenue.

Highlights:

• Learn how to set up abandoned checkout recovery automation on Shopify
• Customize recovery emails to match your brand
• Test and launch your recovery emails efficiently
• Explore an alternative solution with Robosell for a comprehensive abandoned checkout recovery route

FAQ

Q: Can I customize the recovery emails to match my brand? A: Yes, Shopify allows you to personalize the recovery emails by adding your logo, brand colors, and personalized messages.

Q: How can I test the abandoned checkout recovery emails before launching them? A: Shopify provides a feature that allows you to simulate an abandoned checkout and receive the recovery email to ensure it contains the correct information.

Q: Is there an alternative solution for abandoned checkout recovery? A: Yes, Robosell offers a more comprehensive abandoned checkout recovery route, allowing you to recover the first 100 abandoned checkouts for free.