Boost Your Email Marketing with Omnisend's Latest Features and Updates

Boost Your Email Marketing with Omnisend's Latest Features and Updates

Table of Contents

1. Introduction
2. Easter Sale Campaign
3. Segmentation Made Simple Workshop
4. Spring Cleaning for your Contact List
5. New Updates in the Builder
6. Contact Profile and Segmentation Updates
7. Messaging Traffic Limits for Toll-Free Numbers
8. Integrations with Subscriptions by Loop
9. Conclusion

Article

1. Introduction

Hello there! Welcome to the April updates in Omnisend. In this article, we will be going over the latest features and updates that can help boost your email marketing efforts. From Easter sale campaigns to segmentation workshops, we've got you covered. So let's dive in!

2. Easter Sale Campaign

Easter is just around the corner, and it's not too late to send out a sale campaign or a simple Happy Holidays email to your customers. In fact, we have a short workshop version saved for you that will guide you through the process. With just 10 minutes of your time, you can create an engaging Easter campaign that will drive conversions. Find the link in the description and start creating your campaign now.

3. Segmentation Made Simple Workshop

Next week, we have something special for you - the Segmentation Made Simple workshop. Hosted by Omnisend expert and founder at Click, Thru Agency, Aleksej, this workshop will help you understand the importance of segmentation and how to get the most out of it. Segmentation plays a crucial role in targeted marketing, and this workshop will provide valuable insights and strategies. Don't miss out on this opportunity to level up your marketing skills. The registration link can be found in the description.

4. Spring Cleaning for your Contact List

Just like you would clean up your house for the sunny days ahead, your contact list also needs some spring cleaning. To optimize costs and improve click rates, it's important to only market to interested contacts. With Omnisend's automation and segmentation features, you can easily re-engage or unsubscribe inactive subscribers with minimal effort. In this article, we have prepared a simple guide to help you identify and re-engage or remove inactive contacts. Check out the link in the description to learn more.

5. New Updates in the Builder

We're excited to announce some new updates in our builder. We have added new triggers such as "Message sent," "Message delivery failed," and "Message marked as spam." These triggers provide more flexibility and options for your email campaigns. For example, you can now show items that are out of stock for the Product Recommender and Abandoned Products sections. To learn how to make the most of these triggers for your store, refer to the guide included below.

6. Contact Profile and Segmentation Updates

With the new triggers added, you can now use these events in segmentation and see them on the contact profiles of your customers. This allows you to get a better understanding of how your customers interact with your emails. For instance, you can now see which messages were marked as spam or failed to deliver to a specific contact. This information can be found on the contact's profile page. Additionally, you can segment your contacts based on various activities and available properties. These updates provide more insights and options for targeted marketing.

7. Messaging Traffic Limits for Toll-Free Numbers

Starting from April 1st, 2023, the industry's toll-free aggregator is implementing new limits to messaging traffic for restricted and pending toll-free numbers. This is crucial to prevent misuse and ensure messaging efficiency. The limits for restricted numbers are as follows: 500 messages per day, 1000 messages per week, and 2000 messages per month. For pending numbers, the limits are 2000 messages per day, 6000 messages per week, and 10,000 messages per month. It's important to be aware of these limits to avoid any disruptions in your messaging traffic.

8. Integrations with Subscriptions by Loop

We're excited to introduce a new integration with Subscriptions by Loop. This integration allows you to create a seamless subscription experience for your brand. You can design a well-optimized and fast-loading subscription widget that enhances the user experience. Additionally, you can add TikTok or Instagram videos to your exit surveys, providing a more interactive and engaging experience for your customers. With this integration, you can also automate or personalize discounts, rewards, trials, or gifts on specific orders, further enhancing customer satisfaction.

9. Conclusion

That concludes our April updates for Omnisend. We hope you found these updates and features useful in boosting your email marketing efforts. Whether it's optimizing your contact list, attending a segmentation workshop, or utilizing new triggers in the builder, Omnisend has you covered. Stay tuned for more exciting updates in the coming months. Thank you for reading, and happy email marketing!

Highlights

• Learn how to create an engaging Easter sale campaign with Omnisend's workshop
• Don't miss the Segmentation Made Simple workshop to level up your marketing skills
• Clean up your contact list for better click rates and cost optimization
• Explore the new triggers and updates in the builder to enhance your email campaigns
• Gain valuable insights into your customers' interactions with the contact profile and segmentation updates
• Be aware of the messaging traffic limits for toll-free numbers to avoid disruptions
• Take advantage of the Subscriptions by Loop integration for a seamless subscription experience

FAQ

Q: Is it too late to send an Easter sale campaign? A: No, it's not too late! Omnisend provides a short workshop version to help you create an engaging Easter campaign quickly.

Q: How can I optimize my contact list? A: Omnisend offers automation and segmentation features that allow you to re-engage or unsubscribe inactive subscribers with ease. Check out the guide provided in the article for step-by-step instructions.

Q: What are the new triggers added in the builder? A: The new triggers include "Message sent," "Message delivery failed," and "Message marked as spam." These triggers provide more options for customization in your email campaigns.

Q: Can I segment my contacts based on specific activities? A: Yes, with the new updates, you can segment your contacts based on various activities and available properties. This allows for targeted marketing and better personalization.

Q: Are there any restrictions on messaging traffic for toll-free numbers? A: Starting from April 1st, 2023, messaging traffic for restricted and pending toll-free numbers has new limits. These limits are in place to ensure messaging efficiency and prevent misuse. Refer to the article for the specific limits.

Q: What integrations are available with Omnisend? A: One of the new integrations is with Subscriptions by Loop. This integration allows you to create a seamless subscription experience for your brand, including fast-loading subscription widgets and enhanced interactive features.

Q: Will there be more updates from Omnisend in the future? A: Yes, stay tuned for more exciting updates and features from Omnisend in the coming months!