Boost Your E-commerce Store with Digital Products

Boost Your E-commerce Store with Digital Products

Table of Contents:

  1. Introduction
  2. Why Sell Digital Products
  3. Popular Types of Digital Products 3.1 PDFs or Ebooks 3.2 Online Guides and Subscription Emails 3.3 Digital Art and NFTs 3.4 Apps and Software 3.5 Templates and Online Tools
  4. Finding Your Product Niche 4.1 Leveraging Your Skills and Expertise 4.2 Outsourcing and Hiring Professionals
  5. Setting Up Your Digital Product on Shopify 5.1 Adding Your Product Information 5.2 Configuring Shipping Settings 5.3 Using Digital Product Delivery Apps 5.4 Attaching Assets to Your Product
  6. Testing Your Digital Product
  7. Marketing Your Digital Products 7.1 Paid Advertising 7.2 Organic Marketing
  8. Conclusion

Sell Digital Products and Boost Your E-commerce Store Revenue

In today's digital age, selling digital products has become an increasingly popular and lucrative venture. With the world's most expensive NFT selling for a staggering $69.3 million, it's clear that there is a growing market for digital goods. But why should you consider selling digital products in your e-commerce store? In this article, we will explore the benefits of selling digital products, the various types of digital products you can offer, how to find your product niche, and the step-by-step process of setting up and marketing your digital products on Shopify.


The internet has revolutionized the way we do business, and digital products have emerged as one of the most profitable avenues for e-commerce entrepreneurs. Unlike physical products, digital products have a low entry barrier and easy logistics, making them an attractive option for both sellers and customers. With the right strategies and platforms, you can tap into a massive market and generate a steady stream of income. So let's dive into the world of digital products and discover the endless possibilities.

Why Sell Digital Products

Physical products will always have their place in the market, but digital products offer unique advantages that are worth considering. One of the key benefits is the low entry barrier. Unlike physical products that require inventory, shipping, and a physical location, digital products can be created and sold without these logistical hurdles. This means you can start selling digital products with minimal investment, making it an ideal option for aspiring entrepreneurs.

Another advantage of digital products is automation. Many aspects of selling digital products can be fully automated, from the purchase process to the delivery of the product. Once you have set up your digital product on a platform like Shopify, you can sit back, relax, and let the store do the work for you. With automation, you can focus on scaling your business and serving more customers, all while enjoying the freedom and flexibility of an online business.

Popular Types of Digital Products

Digital products come in various forms, catering to different interests and markets. Here are some popular types of digital products that you can consider selling:

1. PDFs or Ebooks

Whether you are a master of Minecraft or possess the world's best cookie recipe, you can turn your knowledge into marketable online material. Creating PDFs or ebooks allows you to share your expertise and offer valuable content to your customers. From instructional guides to recipe collections, the possibilities are endless.

Pros: Easy to create and distribute, can be priced at a premium, no inventory or shipping required.

Cons: The market may be saturated for some niches, competition can be fierce.

2. Online Guides and Subscription Emails

Providing exclusive content through online guides or subscription emails is another great way to monetize your expertise. Whether it's a fitness guide, a language learning program, or a self-improvement course, people are willing to pay for valuable information and guidance. By offering ongoing subscriptions, you can create a recurring revenue stream.

Pros: Continual income through subscriptions, opportunity for upselling and cross-selling, can establish yourself as an authority in your niche.

Cons: Requires consistent content creation, may need to invest in marketing to attract subscribers.

3. Digital Art and NFTs

The rise of non-fungible tokens (NFTs) has opened up a whole new world of possibilities for digital artists. Creating and selling digital art allows artists to showcase their creativity without the need for expensive physical supplies. NFTs offer a unique opportunity to sell digital artwork as limited editions or one-of-a-kind pieces, with the potential for high-value sales.

Pros: Can attract collectors and art enthusiasts, potential for high-profit margins, no physical inventory required.

Cons: Requires a strong artistic talent and a keen understanding of the digital art market, competition can be intense.

4. Apps and Software

If you have coding skills or access to developers, creating apps and software can be a profitable venture. From mobile games to productivity tools, the demand for digital applications is constantly growing. Developing and selling your own app or software allows you to tap into this market and generate revenue through downloads or subscriptions.

Pros: High-demand market, potential for recurring revenue through subscriptions, can attract a large user base.

Cons: Requires technical skills or hiring developers, may need ongoing updates and maintenance.

5. Templates and Online Tools

If you are skilled in graphic design, photography, or video editing, you can create and sell templates and online tools. These can include social media templates, website themes, video editing presets, or stock photography collections. By providing ready-to-use resources, you can cater to individuals or businesses looking to enhance their online presence.

Pros: Broad market appeal, can be sold at various price points, opportunity for customization and personalization.

Cons: Need expertise in design or creative software, may require regular updates to stay relevant.

These are just a few examples of the digital products you can sell. The key is to identify your skills, passions, and interests and find a niche that aligns with market demand. By offering unique and high-quality digital products, you can stand out in a crowded marketplace and attract customers who are willing to pay for your expertise.

Finding Your Product Niche

Before diving into selling digital products, it's essential to identify your product niche. This involves leveraging your skills and expertise to offer something valuable to your target audience. Here are two approaches you can take:

1. Leveraging Your Skills and Expertise

Look at your own skills, knowledge, and experiences. What are you passionate about? What expertise do you have that others may find valuable? By leveraging your own skills, you can create digital products that are authentic and offer unique value. For example, if you are a guitar teacher, you can create video lessons or tablature eBooks for aspiring guitarists.

Pros: Utilizes your existing knowledge and skills, offers a personal touch and authenticity, establishes you as an expert in your field.

Cons: Limited to your own abilities, may face competition from established experts in the market.

2. Outsourcing and Hiring Professionals

If you lack the necessary skills or have a vision for a product that requires expertise beyond your capabilities, you can outsource the work. Platforms like Upwork and Fiverr provide access to skilled professionals who can help bring your digital product idea to life. Whether it's graphic design, app development, or content creation, outsourcing allows you to tap into a wide range of talent.

Pros: Access to professional expertise, broader range of product options, can bring fresh ideas and perspectives.

Cons: Higher costs associated with outsourcing, requires careful evaluation and management of freelancers.

Finding your product niche is crucial for long-term success. By focusing on your strengths and understanding market demand, you can develop digital products that stand out and resonate with your target audience.

Setting Up Your Digital Product on Shopify

Once you have identified your digital product and product niche, it's time to set up your online store and start selling. Shopify is a popular e-commerce platform that provides a user-friendly interface for creating and managing your online store. Here's a step-by-step guide on how to set up your digital product on Shopify:

1. Adding Your Product Information

After setting up your Shopify store, navigate to the "Products" tab and click on "Add product." Here, you can input all the relevant information about your digital product, including its name, description, and pricing. Be sure to highlight the unique features and benefits of your product to attract potential customers.

2. Configuring Shipping Settings

Since you are selling digital products, you need to configure the shipping settings accordingly. Scroll down to the shipping section and uncheck the option that says "This is a physical product." This ensures that customers won't be charged for shipping and eliminates any confusion about the nature of your product.

3. Using Digital Product Delivery Apps

Shopify does not have its own built-in system for selling digital products. Instead, you can utilize third-party apps from the Shopify App Store to facilitate the delivery of digital products. One recommended app is "Downloadable Digital Assets," which automates the delivery process by sending customers an email with a file download link upon purchase.

4. Attaching Assets to Your Product

After installing the digital product delivery app, you can upload your digital assets to the app's asset library. This is where you store the files that will be delivered to customers upon purchase. Once uploaded, you can easily attach the assets to your corresponding product using the app's interface.

By following these steps, you can effectively set up your digital product on Shopify and ensure a smooth purchasing experience for your customers.

Testing Your Digital Product

Before officially launching your digital product, it's essential to thoroughly test it to ensure everything is functioning correctly. This involves simulating customer transactions and verifying that the checkout process and digital product delivery are working seamlessly.

To test your digital product, you can either set up Shopify payments in test mode, which allows you to perform fake transactions without actual payment, or set the discount code for your product to 100%, enabling you to test the purchase process without charging any fees. Additionally, be sure to check your spam folder to ensure that the digital download email is not getting filtered out.

It's crucial to provide your customers with the best possible experience, so testing your product thoroughly is essential for a successful launch.

Marketing Your Digital Products

Once your digital product is set up and functioning smoothly, it's time to focus on marketing and promoting it to your target audience. Effective marketing is crucial for attracting customers and generating sales. Here are two broad approaches to consider:

1. Paid Advertising

Paid advertising is like a virtual billboard that helps you reach a wider audience. It allows you to display your product in front of potential customers who may be interested in what you have to offer. Platforms like Facebook Ads, Google Ads, and Pinterest Ads provide targeted advertising options that can reach your specific audience.

To make the most of paid advertising, it's important to identify your target audience and select the platforms where they are most likely to be active. For example, if you are selling recipe eBooks, advertising on Pinterest, known for its food and recipe content, could be highly effective. Paid advertising offers faster results compared to organic marketing, but it comes at a cost.

Pros: Quick results, precise targeting options, potential for rapid customer acquisition.

Cons: Requires a budget, ongoing monitoring and optimization, can be competitive.

2. Organic Marketing

Organic marketing, on the other hand, focuses on building an audience and generating traffic through non-paid methods. This includes activities like starting a blog or YouTube channel, maintaining active social media profiles, partnering with influencers in your niche, and collaborating with complementary brands.

Organic marketing takes time and effort but can yield long-term benefits. By consistently creating valuable content and engaging with your target audience, you can establish a strong brand presence and attract customers organically.

Pros: Cost-effective, opportunity for brand building and loyalty, long-term benefits.

Cons: Requires time and effort, slower results compared to paid advertising, need to consistently create and share content.

A combination of paid advertising and organic marketing can yield the best results for your digital products. Experiment with different strategies, measure your results, and refine your approach based on what works best for your audience and business.


Selling digital products is an exciting venture that offers immense opportunities for e-commerce entrepreneurs. With the right strategies, you can tap into a growing market and generate a steady stream of income. By identifying your product niche, setting up your digital products on platforms like Shopify, and effectively marketing your offerings, you can reach a wide audience and build a successful e-commerce business.

So, what are you waiting for? Dive into the world of digital products and start capitalizing on the benefits they offer. Whether you are an artist, a writer, a developer, or an expert in your field, the possibilities are limitless. Start creating, start selling, and unlock the potential of the digital market.


  • Selling digital products offers a low entry barrier and easy logistics, making it an attractive option for e-commerce entrepreneurs.
  • Popular types of digital products include PDFs or ebooks, online guides and subscription emails, digital art and NFTs, apps and software, and templates and online tools.
  • Finding your product niche involves leveraging your skills and expertise or outsourcing and hiring professionals.
  • Setting up your digital product on Shopify requires adding product information, configuring shipping settings, using digital product delivery apps, and attaching assets to your product.
  • Testing your digital product is essential to ensure a smooth purchasing experience for customers.
  • Marketing your digital products can be done through paid advertising or organic marketing, tailored to your target audience and business goals.


Q: How do I know if my digital product idea is marketable? A: Conduct market research to understand the demand for similar products, analyze competition, and gather feedback from your target audience through surveys or social media interactions. This will give you insights into the marketability of your digital product idea.

Q: Can I sell digital products on platforms other than Shopify? A: Yes, there are other platforms like Etsy, Gumroad, and WooCommerce that also allow you to sell digital products. Each platform has its own features and pricing structure, so research and choose the one that best suits your needs.

Q: How can I protect my digital products from piracy or unauthorized distribution? A: While it's challenging to completely eliminate piracy, you can take steps to protect your digital products. Utilize digital rights management (DRM) tools to encrypt your files, consider watermarking your digital art or limiting the number of downloads per purchase. Additionally, include terms of use or licensing agreements to clarify the authorized usage of your products.

Q: How often should I update my digital products? A: The frequency of updates depends on the nature of your digital products. If you are selling software or apps, regular updates may be necessary to fix bugs, add new features, or improve security. For other digital products like ebooks or templates, updates can be done periodically to refresh the content and provide additional value to your customers.

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