Boost Your eCommerce Business with HubSpot CRM

Table of Contents

1. Introduction
2. What is HubSpot?
3. HubSpot's CRM Platform
   1. Marketing
   2. Sales
   3. Customer Service
4. HubSpot's Operations Hub
5. HubSpot and Shopify Integration
6. HubSpot's Pricing
7. Why Choose HubSpot Over Salesforce?
8. Conclusion
9. FAQ

What is HubSpot?

HubSpot is a CRM platform that allows companies to manage every aspect of their customer journey across marketing, sales, and customer service. It is built so that anyone in those different departments can do their day-to-day work out of that platform. The key outcome of doing all of that in one place is what is called marketing and sales certainty, which gives businesses the opportunity to deliver consistent and predictable revenue. HubSpot is easy to use and set up, making it a great choice for businesses of all sizes.

HubSpot's CRM Platform

HubSpot's CRM platform is designed to help businesses manage every aspect of their customer journey. It is broken down into three main areas: marketing, sales, and customer service.

Marketing

HubSpot's marketing tools allow businesses to attract, engage, and delight customers. It includes features such as email marketing, social media management, landing pages, and lead generation. With HubSpot's marketing tools, businesses can create targeted campaigns that reach the right people at the right time.

Sales

HubSpot's sales tools help businesses manage their sales pipeline and close more deals. It includes features such as deal tracking, pipeline management, and sales automation. With HubSpot's sales tools, businesses can get a complete view of their sales pipeline and make data-driven decisions.

Customer Service

HubSpot's customer service tools help businesses provide great customer service and support. It includes features such as ticketing, live chat, and knowledge base. With HubSpot's customer service tools, businesses can provide fast and efficient support to their customers.

HubSpot's Operations Hub

HubSpot's Operations Hub is a new feature that was released recently. It is designed to help businesses connect all of their other apps into the HubSpot platform, clean up their customer data, and automate their operations. With the Operations Hub, businesses can custom code directly in the platform, which means they can do things that were not possible before.

HubSpot and Shopify Integration

HubSpot has an out-of-the-box integration with Shopify that allows businesses to pull relevant data into HubSpot. It includes features such as average order value, lifetime order value, and abandoned cart recoveries. When someone purchases something online via Shopify, it is created as a deal enclosed within HubSpot. HubSpot's integration with Shopify makes it easy for businesses to manage their ecommerce store and their sales pipeline in one place.

HubSpot's Pricing

HubSpot offers a free offering that gives businesses access to the core CRM for free. It then scales up through starter, professional, and enterprise level subscriptions. HubSpot can work with businesses of all sizes, from sole traders to enterprise size businesses. As businesses scale up in different areas, they can start layering in the functionality as they go.

Why Choose HubSpot Over Salesforce?

HubSpot is easier to use and set up than Salesforce. It is also more intuitive and removes the cost of ownership and the risk associated with something that is a bit more complex. HubSpot has been built as one solution from the ground up, which gives it a competitive advantage with actually connecting that in one place.

Conclusion

HubSpot is a powerful CRM platform that allows businesses to manage every aspect of their customer journey. It is easy to use and set up, making it a great choice for businesses of all sizes. With HubSpot's marketing, sales, and customer service tools, businesses can attract, engage, and delight customers.

FAQ

Q: What is HubSpot? A: HubSpot is a CRM platform that allows businesses to manage every aspect of their customer journey across marketing, sales, and customer service.

Q: What are HubSpot's marketing tools? A: HubSpot's marketing tools allow businesses to attract, engage, and delight customers. It includes features such as email marketing, social media management, landing pages, and lead generation.

Q: What are HubSpot's sales tools? A: HubSpot's sales tools help businesses manage their sales pipeline and close more deals. It includes features such as deal tracking, pipeline management, and sales automation.

Q: What are HubSpot's customer service tools? A: HubSpot's customer service tools help businesses provide great customer service and support. It includes features such as ticketing, live chat, and knowledge base.

Q: What is HubSpot's Operations Hub? A: HubSpot's Operations Hub is a new feature that was released recently. It is designed to help businesses connect all of their other apps into the HubSpot platform, clean up their customer data, and automate their operations.

Q: What is HubSpot's pricing? A: HubSpot offers a free offering that gives businesses access to the core CRM for free. It then scales up through starter, professional, and enterprise level subscriptions.

Q: Why choose HubSpot over Salesforce? A: HubSpot is easier to use and set up than Salesforce. It is also more intuitive and removes the cost of ownership and the risk associated with something that is a bit more complex. HubSpot has been built as one solution from the ground up, which gives it a competitive advantage with actually connecting that in one place.