Boost your brand with a custom domain for your Shopify store

Boost your brand with a custom domain for your Shopify store

Table of Contents

  1. Introduction
  2. What is a Domain?
  3. Benefits of Having a Custom Domain
  4. Purchasing a Custom Domain from Shopify
    • 4.1. Buying a Domain from Shopify
    • 4.2. Connecting a Third-Party Custom Domain
  5. Choosing a Domain Name
    • 5.1. Tips for Choosing a Domain Name
    • 5.2. Avoiding Common Mistakes
  6. Registering and Verifying the Domain
  7. Domain Renewal and Auto-Renewal
  8. Understanding Domain Registration Agreements
  9. WHOIS Privacy
    • 9.1. What is WHOIS Privacy?
    • 9.2. Privacy Considerations
  10. Final Steps and Domain Activation
  11. Timeframe for Domain Connection
  12. Frequently Asked Questions (FAQs)

What is a Custom Domain and How to Purchase One from Shopify

Hey there, ___ here from Shopify. In this article, we'll explore the concept of a domain and the steps to purchase a custom domain for your online store.


A domain acts as a URL or website address that customers see when they visit your online store. Every Shopify store comes with a default domain, such as However, having a custom domain, like, can enhance your brand's credibility and build trust with customers.

What is a Domain?

A domain is the unique address that identifies your website on the internet. It serves as the digital representation of your brand and allows customers to access your online store easily. In simple terms, it's what customers type into their browser to visit your website.

Benefits of Having a Custom Domain

Having a custom domain offers several advantages for your online store:

  1. Professionalism: A custom domain lends a professional touch to your store's online presence, leaving a lasting impression on visitors.
  2. Brand Identity: It helps reinforce your brand identity by incorporating your store name directly into the website address.
  3. Credibility: Customers often view custom domains as a sign of business legitimacy, establishing trust and confidence in your brand.
  4. Marketing Opportunities: A custom domain allows you to create memorable and catchy URLs for marketing campaigns, improving brand visibility and recall.
  5. Search Engine Optimization (SEO): A custom domain can positively impact your store's SEO efforts by making it easier for search engines to categorize and rank your website.

Purchasing a Custom Domain from Shopify

4.1. Buying a Domain from Shopify

Purchasing a custom domain from Shopify is a seamless process. here's how you can do it:

  1. Start from your Shopify admin and click on "Settings."
  2. From the settings menu, choose "Domains."
  3. In the "Domains" section, click on "Buy new domain."
  4. Enter the desired domain name in the text field and review the list of available extensions and their prices.
  5. Choose the extension that best suits your brand and click on "Buy" next to the chosen domain.
  6. If any errors occur during the purchase process, follow the prompts to correct the issues.
  7. Enter your payment details to complete the purchase.
  8. Review the domain summary page and ensure that your personal information is accurate.
  9. Opt for auto-renewal if you want your domain to be automatically renewed each year.
  10. You can update your auto-renewal preferences at any time.

4.2. Connecting a Third-Party Custom Domain

If you already have a custom domain from a third-party provider, you can easily connect it to your Shopify store. Follow these steps:

  1. Refer to the Shopify Help Center guide in the video description below.
  2. The guide will provide detailed instructions on how to connect your third-party custom domain to your Shopify store.

Choosing a Domain Name

5.1. Tips for Choosing a Domain Name

When choosing a domain name, consider these tips:

  • Keep it simple and concise.
  • Make it easy to remember and type.
  • Reflect your brand identity and values.
  • Avoid numbers, hyphens, and unusual spellings.
  • Ensure it's relevant to your business or niche.

5.2. Avoiding Common Mistakes

To avoid common mistakes when selecting a domain name, steer clear of the following:

  • Infringing on existing trademarks.
  • Choosing a domain that is difficult to spell or pronounce.
  • Settling for a domain that limits your future business growth.
  • Picking a domain that could be easily confused with a competitor's website.

Registering and Verifying the Domain

Once you've purchased your domain, you'll need to complete the registration and verification process. This involves:

  1. Following the steps included in the verification email sent by Shopify.
  2. Verifying your domain registration by following the instructions provided.

After the verification process, your domain will be automatically set up for you by Shopify. Note that it may take up to 48 hours for your new domain to fully connect to your online store and be visible to customers.

Domain Renewal and Auto-Renewal

To ensure the continuous ownership of your domain, you need to be aware of the renewal process. By default, the account owner's information is used for purchasing and renewing domains. You can choose to enable auto-renewal, allowing your domain to be automatically renewed each year. However, if you prefer manual renewal, uncheck the "Auto-renew this domain every year" box.

Understanding Domain Registration Agreements

Domain registration agreements outline the terms and conditions of purchasing and owning a domain. It's essential to familiarize yourself with these agreements to understand your rights and obligations as a domain owner. Remember that domain purchases are generally non-refundable.

WHOIS Privacy

9.1. What is WHOIS Privacy?

Some domain extensions provide WHOIS Privacy, which allows you to protect your personal information from being publicly displayed in the WHOIS database. WHOIS Privacy replaces your personal contact details with generic information, safeguarding your privacy.

9.2. Privacy Considerations

When considering WHOIS Privacy, keep the following in mind:

  • Understand the impact on transparency and trustworthiness.
  • Evaluate the need for privacy based on your business requirements.
  • Assess the additional cost involved in securing WHOIS Privacy.

For more information on WHOIS Privacy, check out the link in the description below.

Final Steps and Domain Activation

Once you've purchased and verified your domain, no further action is required. Shopify automatically sets up your domain for you, ensuring it's connected to your online store. However, remember that it may take up to 48 hours for the domain to fully propagate and become visible to customers.

Timeframe for Domain Connection

It's essential to note that the process of connecting your new domain to your online store can take up to 48 hours. During this timeframe, the domain's connection and visibility might be delayed. To avoid any confusion, inform your customers about this timeframe, ensuring they understand the temporary delay in website access.

Frequently Asked Questions (FAQs)

Q: Can I transfer my existing domain to Shopify? A: Yes, you can transfer your domain to Shopify by following the instructions in the Shopify Help Center.

Q: Can I connect multiple domains to my Shopify store? A: Yes, Shopify allows you to connect multiple domains to your store. Refer to the Shopify Help Center guide for detailed instructions.

Q: How do I renew my domain? A: You can renew your domain by accessing the Domains section in your Shopify admin. Follow the prompts to renew your domain.

Q: What happens if I don't renew my domain? A: If you don't renew your domain, it will enter a grace period during which you still have the opportunity to renew it. After the grace period, the domain may be released, and anyone can purchase it.

Q: Can I cancel my domain purchase and get a refund? A: Domain purchases are generally non-refundable. Make sure to carefully review the domain details before completing the purchase.

Q: How can I access customer support for domain-related issues? A: You can contact the Shopify Support team directly for any domain-related queries or issues you may encounter.

Thank you for taking the time to learn about purchasing a custom domain from Shopify. If you have any further questions or need additional assistance, check out the resources listed in the description or reach out to our dedicated support team.

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