Boost Trust and Conversions with Displayed Reviews

Boost Trust and Conversions with Displayed Reviews

Table of Contents

  1. Introduction
  2. Importance of Displaying Reviews
  3. Product Reviews Widget
    • Gallery Layout
    • List Layout
    • Compact Version of List Layout
  4. Pop-up Widget
  5. Reviews Sidebar Widget
  6. Rating Widget Block
  7. Carousel Widget
    • Testimonial Carousel
    • Gallery Carousel
  8. Happy Customers Page
  9. Trustpad Widget
  10. Setting Up Widgets in Looks Admin
  11. Customizing Widgets
  12. Conclusion

Displaying Reviews: The Key to Building Trust and Converting Visitors into Customers

In today's crowded online marketplace, it's crucial to catch the attention of visitors and build trust quickly. Displaying reviews in a compelling way can be a powerful tool in achieving this goal. In this article, we will explore the best ways to bring your reviews to life with practical examples, providing inspiration for customizations that can enhance your online store's credibility. By the end, you'll have a clear understanding of the various widgets available and the endless possibilities to customize their appearance.

1. Importance of Displaying Reviews

When a visitor enters your online store, you only have a few seconds to make a lasting impression. Displaying reviews prominently can instantly demonstrate your business's trustworthiness and increase the likelihood of converting visitors into customers. This article will guide you through several effective ways to showcase your reviews, helping you leverage the power of social proof to seal the deal.

2. Product Reviews Widget

The product reviews widget is a versatile tool to showcase customer reviews directly on product pages. It allows you to tailor the layout and design to match your brand, offering multiple options to display your reviews effectively.

2.1 Gallery Layout

One popular option is the gallery layout, which beautifully presents your reviews in a grid format. This visually appealing display allows potential customers to easily browse through the experiences of others, helping them make an informed decision.

2.2 List Layout

Alternatively, you can choose the list layout, which arranges reviews in an orderly manner, making them easy to scroll through and digest. This organized approach ensures that the information is readily available to visitors without overwhelming them.

2.3 Compact Version of List Layout

For a more compact display, you can opt for the compact version of the list layout. This condensed format neatly showcases an eye-catching gallery of reviews, maximizing the use of limited screen space.

3. Pop-up Widget

The pop-up widget is an engaging tool designed to build trust with visitors. By discreetly appearing on their screen, it captures their attention and ensures that reviews are not hidden away. The pop-up widget includes a direct link to the product page, making it convenient for visitors to add items to their cart while browsing reviews.

4. Reviews Sidebar Widget

Another subtle approach to showcasing reviews is through the reviews sidebar widget. This widget appears as a tab on the side of the visitor's screen and opens to reveal an array of reviews. It provides easy access to social proof without disrupting the overall browsing experience.

5. Rating Widget Block

The rating widget block is a crucial element for displaying ratings on product pages. Visitors anticipate seeing social proof in this area, making it an ideal location to showcase ratings. Customize the color, text, size, and shape of the icon to align with your brand. You can also display the ratings widget in product strips on your homepage and collection pages to increase click-through rates.

6. Carousel Widget

The carousel widget offers an interactive way to highlight your best customer reviews. Consider it as a slideshow of your most impressive feedback.

6.1 Testimonial Carousel

The testimonial carousel focuses on displaying text-only reviews. This clean and straightforward approach allows visitors to quickly scan through the feedback, maximizing readability and impact.

6.2 Gallery Carousel

The gallery carousel provides a richer experience by showcasing images and videos alongside user-generated content. This combination of visuals and text adds depth to customer testimonials, increasing their authenticity and influence.

7. Happy Customers Page

Create a dedicated "Happy Customers" page on your website to showcase all your hard-earned social proof in one central location. This standalone page acts as a testament to your brand's credibility, where potential customers can explore an extensive collection of reviews and testimonials. Utilize this page in your marketing efforts by including a link to direct potential customers to read the positive experiences shared by others.

8. Trustpad Widget

The trustpad widget is designed to put your social proof front and center. It provides a snapshot of how many reviews your store has collected alongside the average star rating. This concise summary acts as a visual cue for potential customers, indicating the credibility and trustworthiness of your business.

9. Setting Up Widgets in Looks Admin

Setting up and customizing these widgets is a straightforward process in the Looks Admin section of your store. Simply navigate to the "Display Review" section, where you can activate and personalize each widget according to your preferences. Some widgets can be added directly from the Shopify theme editor, providing convenience and flexibility. With over 100,000 brands already utilizing Looks' customizable widgets, the possibilities for tailoring their appearance to your store are virtually endless.

10. Customizing Widgets

To fully align the look and feel of the widgets with your brand, customization options are available for each widget. From color schemes to font choices, you have the freedom to ensure a cohesive visual representation. By personalizing the widgets, you create a seamless and immersive experience for visitors, reinforcing your brand's identity and credibility.

11. Conclusion

Displaying reviews is a powerful way to build trust and increase conversions in your online store. By using the various widgets available, such as the product reviews widget, pop-up widget, or carousel widget, you can bring your reviews to life and engage visitors effectively. Remember to leverage customization options to align the widgets with your brand's visual identity. By incorporating these effective display methods, you'll enhance your store's credibility and increase the chances of turning visitors into satisfied customers.


  • Showcasing customer reviews is essential to building trust and increasing conversions.
  • The product reviews widget offers customizable layouts, including gallery, list, and compact versions.
  • The pop-up widget engages visitors with convenient access to reviews.
  • The reviews sidebar widget provides a subtle yet easily accessible display of social proof.
  • The rating widget block highlights product ratings on relevant pages.
  • The carousel widget creatively presents the best customer reviews, both in text and visual formats.
  • Creating a dedicated "Happy Customers" page consolidates social proof in one central location.
  • The trustpad widget provides an overview of your store's reviews and average star rating.
  • Customization options allow you to align the widget appearance with your brand's identity.


Q: How can displaying reviews increase trust in an online store? A: Displaying reviews showcases the positive experiences of previous customers, providing social proof that boosts trust and confidence in your business.

Q: Can I customize the appearance of the widgets to match my brand? A: Yes, all widgets can be customized to align with your brand's visual identity. You have control over color schemes, fonts, and other design elements.

Q: Can I display reviews on pages other than product pages? A: Yes, the product reviews widget can be added to various pages, including the homepage and collection pages, to increase exposure to social proof and engage visitors.

Q: Are there any limitations to the number of widgets I can use on my store? A: There are no limitations to the number of widgets you can use. Customize and configure them according to your preferences to maximize the impact of social proof on your store.

Q: How can I set up and customize the widgets in Looks Admin? A: Access the Looks Admin section of your store and navigate to the "Display Review" section. From there, you can activate and personalize each widget, tailoring them to your specific needs.

Q: Can I add widgets directly from the Shopify theme editor? A: Yes, some widgets can be added directly from the Shopify theme editor, providing convenience and flexibility in integrating them into your store's design.

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