Boost Sales with Shopify Discounts

Boost Sales with Shopify Discounts

Table of Contents:

  1. Introduction
  2. Creating Discounts on Shopify 2.1. Accessing the Shopify Dashboard 2.2. Types of Discounts 2.2.1. Amount Off Products 2.2.2. Amount Off Order 2.2.3. Buy X Get Y 2.2.4. Free Shipping 2.3. Setting Up Discounts 2.3.1. Discount Code 2.3.2. Automatic Discounts 2.4. Managing Discounts 2.4.1. Filtering and Sorting 2.4.2. Tracking Usage and Insights
  3. Benefits of Using Discounts on Shopify
  4. Drawbacks of Using Discounts on Shopify
  5. Conclusion

How to Create Discounts on Shopify for Increased Sales

Discounts are a great way to attract customers and encourage them to make a purchase. If you're using Shopify as your eCommerce platform, creating discounts is a simple and effective way to boost sales. In this article, we will walk you through the process of creating discounts on Shopify, and explore the different types of discounts available. Whether you want to offer a percentage off, a buy one get one deal, or free shipping, Shopify has got you covered.


As an online business owner, you know the importance of attracting customers and keeping them engaged. Discounts are a powerful tool to entice customers and increase sales. In this article, we will guide you through the process of creating discounts on Shopify, one of the most popular eCommerce platforms. We will explore the different types of discounts available, such as percentage off, buy one get one, and free shipping. By using these strategies effectively, you can drive more traffic to your store and boost your revenue.

Creating Discounts on Shopify

2.1. Accessing the Shopify Dashboard

To create discounts on Shopify, you first need to access the Shopify dashboard. Once you log in to your Shopify account, navigate to the home section and click on the "Discounts" tab. This will take you to the Shopify discount section, where you can create, manage, and track your discounts.

2.2. Types of Discounts

Shopify offers several types of discounts to suit your specific needs. Let's explore the different options available:

2.2.1. Amount Off Products

The amount off products discount allows you to offer a specific dollar amount or percentage off on selected products or collections. For example, you can offer a $10 discount on all summer collections or 10% off on specific products. This type of discount is highly customizable and gives you full control over which products or collections to include.

2.2.2. Amount Off Order

The amount off order discount applies a discount to the total order value, regardless of the products or collections selected. With this discount, customers can enjoy a fixed dollar amount or percentage off their entire order. It is a convenient option for site-wide sales or promotions.

2.2.3. Buy X Get Y

The buy X get Y discount, also known as the buy one get one (BOGO) offer, allows you to incentivize customers to buy more by offering a free item or a discounted price for a specific quantity of products. For instance, customers can get a free necklace if they spend at least $30 or buy one item and get another at a discounted price.

2.2.4. Free Shipping

Free shipping is always a tempting offer for customers. With the free shipping discount, you can set a specific minimum purchase amount for customers to qualify for free shipping. This can be helpful in reducing cart abandonment and increasing customer satisfaction.

2.3. Setting Up Discounts

Once you have decided on the type of discount you want to offer, you can start setting it up on Shopify. Here are the steps to create discounts:

2.3.1. Discount Code

If you choose the discount code method, customers will need to enter a specific code at checkout to avail the discount. You can generate a unique code or create a custom one that is easy for customers to remember, such as "SAVE10". Specify whether the discount is a percentage off or a fixed amount, and choose the products or collections you want to apply the discount to. You can also set a minimum purchase amount or quantity to qualify for the discount.

2.3.2. Automatic Discounts

Automatic discounts, on the other hand, do not require customers to enter a code. These discounts are automatically applied to the eligible items at checkout. You can set the discount type, such as a percentage off or a fixed amount, and choose the products, collections, or customer segments to apply the discount to. Set the start and end dates for the promotion, and specify any additional requirements, such as minimum purchase amount or excluded shipping rates.

2.4. Managing Discounts

Shopify provides convenient features to help you manage and track your discounts effectively.

2.4.1. Filtering and Sorting

In the discount section, you can filter and sort discounts based on various factors such as status, method, type, start date, and times used. This allows you to easily track the performance of your discounts and gain insights into their effectiveness.

2.4.2. Tracking Usage and Insights

By reviewing the discount data in your Shopify analytics, you can better understand customer behavior and the impact of your discounts on your business. This data helps you identify which discounts are the most successful and make informed decisions for future promotions.

Benefits of Using Discounts on Shopify

Offering discounts on Shopify comes with several benefits for your online store:

  1. Attract New Customers: Discounts are an effective way to capture the attention of potential customers and encourage them to make their first purchase.

  2. Increase Sales: By offering enticing discounts, you can motivate customers to buy more products or spend more money, resulting in increased sales and revenue.

  3. Drive Repeat Purchases: Discounts create a sense of urgency and incentivize customers to come back to your store for future purchases, increasing customer loyalty.

  4. Clear Inventory: If you have excess inventory or seasonal products, discounts can help you clear out stock quickly and efficiently.

Drawbacks of Using Discounts on Shopify

While discounts can be beneficial, it's important to consider the potential drawbacks:

  1. Reduced Profit Margins: Offering discounts means you make less profit per sale. Be mindful of your profit margins to ensure your discounted prices are sustainable.

  2. Attracting Bargain Hunters: Discounts may attract customers who are solely looking for deals, resulting in less loyal customers who might not stick around for full-priced items.

  3. Brand Perception: Offering frequent or heavily discounted prices may devalue your brand and make customers question the quality or value of your products.


Creating discounts on Shopify is a powerful strategy to attract customers, increase sales, and drive repeat purchases. By using the various types of discounts available, such as amount off products, amount off order, buy X get Y, and free shipping, you can effectively incentivize customers and achieve your business goals. However, it's important to carefully consider the pros and cons of using discounts, ensuring they align with your overall business strategy. With proper planning and execution, discounts can be a valuable tool in growing your online store.

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