Boost Sales with Shopify Bundles

Boost Sales with Shopify Bundles

Table of Contents

1. Introduction
2. Installing the Shopify Bundles App
3. Creating a Bundle
4. Configuring the Bundle Details
5. Handling Inventory Levels
6. Preparing the Bundle for Sale
7. Displaying the Bundle on the Storefront
8. Completing the Checkout Process
9. Fulfillment and Shipping
10. Using Product Variants in Bundles
11. Conclusion

Introduction

In the world of e-commerce, it's important to find ways to stand out from the competition and increase sales. One effective strategy is to create product bundles that offer customers a unique and customized shopping experience. Shopify, one of the leading e-commerce platforms, has introduced a new app called "Shopify Bundles" that allows merchants to easily create fixed bundles and multi-pack items. In this article, we will explore how to use the Shopify Bundles app and take advantage of its powerful features to boost your average order value and provide customized product sets for your customers.

Installing the Shopify Bundles App

Before you can start creating product bundles, you need to install the Shopify Bundles app. This can be done by accessing the app section within your Shopify admin. Once installed, you will be able to access the bundle configuration and start creating bundles.

Creating a Bundle

To create a bundle, simply click on the "Create" button within the Shopify Bundles app. You will then be prompted to enter a name for your bundle. This name will be displayed to customers on the storefront, so make sure it accurately represents the contents of the bundle. After entering the name, you can select the products that you want to include in the bundle. The selection tool allows you to choose from any existing product in your system. Use the checkboxes to select the items you want as part of the bundle.

Configuring the Bundle Details

Once you have selected the items for your bundle, you can choose the unit quantity of each item that will appear within the bundle. For example, if you want to include two units of a specific item, simply enter that value next to the item. If you need to remove any item from the bundle, you can do so using the gear icon next to each line. When you're satisfied with the bundle configuration, click "Save" to complete the process.

Handling Inventory Levels

It's important to note that a bundle is essentially a group of other existing products. As a result, the bundled product must inherit the lowest inventory value from any of the included items. This means that whichever product in the bundle has the lowest quantity will dictate the availability of the main bundled product. The available quantity is automatically set to match this lowest availability.

Preparing the Bundle for Sale

Once you have configured your bundle, you can prepare it for sale on your storefront. This involves adding basic details such as the price, product description, and an image. When you're ready to start selling the bundle, set the status to "active". Now your customers will be able to see and purchase the bundled product on your storefront.

Displaying the Bundle on the Storefront

When a bundled product is displayed on the storefront, it appears like any other normal item. Customers can click on the product to view its details page, where they can find more information about what's included in the bundle. It's a good idea to provide a comprehensive product description to let customers know exactly what they will be getting.

Completing the Checkout Process

During the checkout process, the bundled product is listed while also displaying each individual product below it. This provides a more detailed view for the customer, ensuring they know exactly what's included in the bundle. Once the order is placed for a bundled product, the Shopify system will reverse the bundle and add each product as an individual line item on the order. The source bundle name will still appear below each item, making it clear to the merchant that they were part of a bigger bundle.

Fulfillment and Shipping

After an order is placed, fulfillment and shipping proceed just like with any other product. Each individual item can be fulfilled and packed using the merchant's standard process. The order is fully compatible with existing fulfillment apps and API integrations. Once the order is fulfilled and shipped, the quantity values for each individual product are deducted and the bundled product is updated accordingly. This ensures that proper availability levels for the main bundle are maintained.

Using Product Variants in Bundles

To provide a degree of customization, Shopify Bundles allows you to include products that have variant options in your bundles. This means that customers can choose from different variants of a specific product when purchasing a bundle. The selected variants are displayed within the product on the storefront, allowing customers to see the available options. During checkout, customers can confirm their exact choices by viewing the selected variants.

Conclusion

In summary, product bundles offer a powerful way to increase your average order value and provide customized product sets for your customers. With the Shopify Bundles app, creating and managing bundles is easier than ever before. By following the steps outlined in this article, you can start offering unique product bundles on your Shopify store and take your e-commerce business to new heights.