Boost Organic Traffic for Your Shopify Store
Table of Contents
- Introduction
- The Benefits of Organic Traffic
- The Challenge of Optimizing Product Pages
- The Importance of Uploading Supplier Provided Content
- Using Google Merchant Center and Google Shopping Ads
- Analyzing Google Ads Reports and Google Analytics
- Identifying the Top 20 Product Pages
- Optimizing Product Descriptions for SEO
- The 80/20 Principle in Business and Life
- Updating Product Pages for Organic Traffic
- FAQs
Introduction
In this article, we will discuss the importance of organic traffic and how to optimize product pages for better search results. Many online store owners struggle with optimizing hundreds or thousands of product pages, causing delays in launching their stores. We will explore a strategy that allows you to start making sales while still benefiting from organic search results in the long term. By following these steps, you can efficiently optimize your product pages and attract more organic traffic to your online store.
The Benefits of Organic Traffic
Organic traffic refers to website visitors who find your site through search engines without any paid advertising. It is highly valuable as it brings targeted, relevant traffic to your online store for free. When your store appears as one of the top search results for specific product searches, it increases the chances of potential customers clicking on your link and making a purchase. Organic traffic is cost-effective and sustainable, providing long-term benefits for your business.
The Challenge of Optimizing Product Pages
Optimizing product pages for better organic search results can be a daunting task, especially when you have a large number of products to manage. Focusing on optimizing every single product page from the beginning can delay your store launch and consume a significant amount of time and effort. Instead, we recommend a more efficient approach that still allows you to start generating traffic and sales while gradually optimizing your pages for organic search results.
The Importance of Uploading Supplier Provided Content
When you first get approved with your suppliers, it is advisable to use the content they provide for your product pages. This includes default product images, map pricing, product names, SKU numbers, and product descriptions. While using the same product descriptions as your competitors may not help you stand out initially, it doesn't prevent you from getting the ball rolling and attracting traffic to your store.
Using Google Merchant Center and Google Shopping Ads
To get your products seen by more people, it is essential to submit them to Google Merchant Center and turn on Google Shopping Ads. By paying to have your ads displayed and encouraging clicks to your store, you can start generating traffic and making sales. Utilizing the default product descriptions provided by your suppliers is sufficient at this stage.
Analyzing Google Ads Reports and Google Analytics
Once your ads start running, it is crucial to monitor and analyze the performance of your campaigns. Use Google Ads reports to identify which products are getting impressions and clicks. This information will help you understand which products are gaining visibility and attracting potential customers. Additionally, utilize Google Analytics to track user behavior on your store and identify the most visited product pages.
Identifying the Top 20 Product Pages
Applying the 80/20 principle, focus your attention on the top 20% of your product catalog that receives the most traffic. These are the product pages that potential customers are already visiting, indicating their popularity and potential for sales. By identifying these pages, you can prioritize optimizing their content for better organic search results.
Optimizing Product Descriptions for SEO
To enhance the organic visibility of your top-performing product pages, consider rewriting their product descriptions and optimizing them for SEO. This step involves making the descriptions more unique, search engine friendly, and appealing to customers. By giving these pages a facelift, you will improve their readability for search engines and increase the likelihood of turning visitors into customers.
The 80/20 Principle in Business and Life
The 80/20 principle states that 80% of your results come from 20% of your efforts. In the context of online business, this means that a significant portion of your sales comes from a small percentage of your advertising or product catalog. It is essential to prioritize your resources and focus on what brings the most significant results. Applying this principle to your product pages allows you to optimize the ones that already attract the most attention and have the highest potential for sales.
Updating Product Pages for Organic Traffic
After you have identified the top 20% of your product pages and optimized them, you can start attracting more organic traffic. By updating the product descriptions, making them more unique, informative, and beneficial to customers, you increase their chances of ranking higher in organic search results. Remember to utilize SEO techniques to make the content more appealing to search engines without compromising readability for human visitors.
FAQs
Q: Will uploading supplier-provided product descriptions initially and later changing them affect my SEO?
A: No, using supplier-provided descriptions in the beginning will not hurt your SEO efforts. While duplicate content is a concern in e-commerce, it is not a major issue. We have observed that even with supplier-provided descriptions, websites can still rank well organically. By focusing on optimizing your product pages after running ads and identifying the top-performing pages, you can improve your SEO efforts and attract more organic traffic.
Q: How can I increase my organic traffic rankings quickly?
A: In addition to optimizing your top-performing product pages, you can request Google to crawl and index these pages again. By doing so, you can see an increase in your traffic rankings almost instantly, resulting in more organic traffic, sales, and business growth.
Q: Is it essential to optimize every product page for organic search results?
A: While it is beneficial to optimize as many product pages as possible to maximize organic visibility, it is not necessary to do so from day one. By following the strategies outlined in this article, you can gradually optimize and improve the SEO of your product pages based on their performance and popularity. This approach allows you to start generating sales while ensuring long-term organic traffic benefits.
