Boost Efficiency with Shopify Flow's Custom Automations

Boost Efficiency with Shopify Flow's Custom Automations

Table of Contents:

  1. Introduction
  2. What is Shopify Flow?
  3. Benefits of Using Shopify Flow
  4. Installing Shopify Flow
  5. Understanding Workflows 5.1 Triggers 5.2 Conditions 5.3 Actions
  6. Top Custom Automations with Shopify Flow 6.1 Hiding Out-of-Stock Products 6.2 Sending Handwritten Notes 6.3 Emailing Wishlist Updates 6.4 Getting Notified of Product Demand
  7. Conclusion


Are you looking for a way to automate tasks, campaigns, and processes on your Shopify store? Look no further - Shopify Flow is the solution you need. With Shopify Flow, you can build custom automations to solve unique challenges faced by Shopify merchants. This e-commerce automation tool allows you to automate various aspects of your store easily, making your business more efficient and profitable. In this article, we will explore the features and benefits of Shopify Flow, guide you through the installation process, and discuss some of the top custom automations you can implement using this powerful app.

What is Shopify Flow?

Shopify Flow is an e-commerce automation solution designed specifically for Shopify merchants. It enables you to create workflows to automate tasks, campaigns, and processes across your store and compatible apps. With Shopify Flow, you can build custom solutions tailored to your business's specific needs. Whether you want to hide out-of-stock products, send personalized handwritten notes to customers, or notify customers about items on their wishlist that are on sale, Shopify Flow has you covered. This app opens up a world of possibilities, allowing you to streamline your operations and enhance the customer experience.

Benefits of Using Shopify Flow

The benefits of using Shopify Flow are numerous. Here are some key advantages:

  1. Time-saving: By automating repetitive tasks, you can free up time to focus on more important aspects of your business.
  2. Increased efficiency: Automating workflows eliminates manual errors and ensures consistency in your processes.
  3. Enhanced customer experience: With Shopify Flow, you can personalize the customer journey, making it more engaging and memorable.
  4. Improved inventory management: Automatically hide out-of-stock products to maintain a clean and up-to-date storefront.
  5. Seamless app integration: Shopify Flow works seamlessly with various apps, allowing you to leverage their functionalities in your automations.
  6. Flexibility and customization: Customize workflows to fit your specific business requirements, choosing from a range of actions and conditions.

Installing Shopify Flow

To start using Shopify Flow, you need to install the app from the Shopify App Store. Please note that Shopify Flow is only available to customers on the Shopify Advanced or Shopify Plus plans. Here's how to install the app:

  1. Go to the Shopify App Store and search for "Shopify Flow."
  2. Click on the app and select "Add app" to install it on your Shopify store.
  3. Once installed, Shopify Flow will appear in your apps section.
  4. Open the app, and you're ready to start creating custom automations.

Understanding Workflows

Shopify Flow uses a workflow-based approach to automation. Workflows consist of triggers, conditions, and actions. Let's delve into each component:

Triggers Triggers are events that initiate a workflow. They can be actions that happen in your store or supported apps. For example, a trigger could be the creation of a new order on your store or the deletion of an inventory item.

Conditions Conditions determine whether an action should be taken based on specific criteria. You can set multiple conditions to create complex workflows. For example, you may want to check if the total amount paid for a new order is over $300 before applying a specific action.

Actions Actions are the changes made to your store or app when the conditions are met. They can include adding tags to customers, sending emails, updating inventory levels, or any other action you choose. Actions give you the power to customize your workflows and achieve your desired outcomes.

As you can see, Shopify Flow offers considerable flexibility in creating workflows. You can choose from a library of templates to get started quickly or use the visual workflow builder to design your custom automations based on your unique challenges.

Top Custom Automations with Shopify Flow

Now let's explore some of the top custom automations you can implement using Shopify Flow:

1. Hiding Out-of-Stock Products If you want to maintain a clean storefront and prevent customers from ordering out-of-stock products, this automation is a must-have. Shopify Flow allows you to automatically hide products when they are out of stock. By using triggers, conditions, and actions, you can ensure that only available products are visible to your customers. This helps manage customer expectations and prevents disappointment.

2. Sending Handwritten Notes Personalization goes a long way in creating a memorable customer experience. With Shopify Flow, you can automate the process of sending handwritten notes to customers after they place their second or third order. By integrating with handwriting apps, such as ScribeList, you can enhance customer loyalty and make them feel valued.

3. Emailing Wishlist Updates If you have a wishlist feature on your store, you can utilize Shopify Flow to send email updates to customers when items on their wishlist go on sale. By connecting with email marketing apps like Klaviyo, you can create targeted email campaigns that incentivize customers to make a purchase.

4. Getting Notified of Product Demand Stay ahead of the competition by automatically receiving notifications when a significant number of customers express interest in out-of-stock products. Shopify Flow allows you to set thresholds and triggers that alert you when demand for a product reaches a certain level. This enables you to make informed decisions about restocking and capitalizing on customer demand.

These are just a few examples of the countless automations you can create with Shopify Flow. The app offers a wide range of templates and customization options, ensuring that you can optimize various aspects of your business operations.


Shopify Flow opens up a world of possibilities for automating tasks and improving efficiency on your Shopify store. Whether you want to simplify inventory management, personalize customer experiences, or streamline marketing campaigns, Shopify Flow provides the tools you need. With its intuitive interface and powerful features, this app empowers you to build custom automations tailored to your business requirements. Start exploring the potential of Shopify Flow today and unlock new levels of productivity and success for your ecommerce business.


Q: Is Shopify Flow available for all Shopify plans? A: No, Shopify Flow is only available for customers on the Shopify Advanced or Shopify Plus plans. If you are on a different plan, you would need to upgrade to access the features of Shopify Flow.

Q: Can I add custom conditions and actions to my workflows? A: Yes, Shopify Flow offers flexibility in customizing workflows. You can add multiple conditions and actions to create complex automations that align with your specific business needs.

Q: Are there any additional costs associated with using Shopify Flow? A: While Shopify Flow itself is a free app, some functionalities may require integration with other apps, which may come with their own costs. It is important to review the pricing and terms of the apps you choose to integrate with Shopify Flow.

Q: Can I use Shopify Flow with non-English stores? A: Currently, Shopify Flow is available only in English. However, as the app continues to evolve, it is possible that support for other languages will be introduced in the future.

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