Boost Conversions with GemPages Video Integration
Table of Contents:
- Introduction
- Importance of Videos for Conversion
- Reasons to Incorporate Videos in Online Stores
- Available Video Elements in GemPages
4.1 YouTube Element
4.1.1 Adding YouTube Element to GemPages
4.1.2 Customizing the YouTube Element
4.2 Vimeo Element
4.2.1 Adding Vimeo Element to GemPages
4.2.2 Customizing the Vimeo Element
- Embed Custom Videos
5.1 Uploading Video to Shopify Admin
5.2 Using the Liquid Element for Custom Videos
5.2.1 Step-by-Step Guide to Embed Custom Videos
- Conclusion
How to Showcase and Customize Videos on GemPages
Introduction:
Welcome to "Learn with GemPages", where I, Lisa, will walk you through different ways to showcase videos with GemPages. In today's article, we will explore the importance of videos for conversion and why you should consider incorporating them into your online store. Additionally, we will discuss the available video elements in GemPages and how to customize them to enhance your video marketing efforts. Finally, we will delve into embedding custom videos using the Liquid element. So, let's dive right in!
Importance of Videos for Conversion:
Videos play a significant role in boosting conversion rates on your online store. They have proven to be just as effective as 3D images and product videos when it comes to engaging customers and influencing their purchasing decisions. A video serves as a great storyteller, putting your products into context and explaining how they can improve your customers' lives. With the power of visuals and storytelling, videos have a unique ability to capture your audience's attention, increasing the chances of them making a purchase.
Reasons to Incorporate Videos in Online Stores:
Apart from their conversion-boosting capabilities, there are several reasons why you should start incorporating videos into your online store. Firstly, search engines like Google favor websites that have videos, resulting in higher rankings and increased visibility on search result pages. Additionally, videos are highly shareable, with people often choosing to share engaging videos with their friends rather than text-heavy articles. Moreover, watching a video requires less effort than reading a lengthy product description, making it a more engaging and convenient way to consume information. As the old saying goes, "a picture is worth a thousand words," and the same logic applies to videos. They allow you to convey a vast amount of information quickly and effectively, leaving a lasting impact on your audience.
Available Video Elements in GemPages:
GemPages offers four video elements that can help you seamlessly integrate videos into your online store. These elements include YouTube, Vimeo, Video Background, and Popup Video, each serving different purposes. The YouTube element allows you to embed YouTube videos directly onto your store pages, while the Vimeo element serves the same purpose for Vimeo videos. The Video Background element is a better alternative for showcasing videos as large banner images or carousels, while the Popup Video element displays videos as popups. In this article, we will focus on YouTube and Vimeo elements and how to use them effectively in GemPages.
YouTube Element:
The YouTube element in GemPages allows you to showcase YouTube videos on your store pages with ease. To add the YouTube element, simply navigate to the left sidebar and search for "YouTube" in the search bar. If you can't find it, go to the Library, click on the Element tab, search for the element, and install it. Once installed, drag and drop the YouTube element to your desired position on the page. To customize the YouTube element, click on it, and on the left sidebar, replace the default link with the YouTube video link you want to showcase. You can also enable or disable various options such as sound, autoplay, loop, YouTube controls, and YouTube logo. Additionally, you can specify when the video starts or ends by entering the desired timestamp. Once customized, save your changes and publish your page to see the YouTube video embedded.
Vimeo Element:
Like the YouTube element, the Vimeo element in GemPages allows you to showcase Vimeo videos on your store pages. To add the Vimeo element, follow the same steps as mentioned for the YouTube element. Once added, you can customize the Vimeo element by replacing the default link with your desired Vimeo video link. Similar to the YouTube element, you can enable or disable options such as loop, mute, autoplay, video title, user's portrait, and user's byline. Customize the element as per your preferences, save the changes, and publish your page to see the Vimeo video embedded.
Embed Custom Videos:
While GemPages provides ready-to-use elements for YouTube and Vimeo videos, there may be instances where you want to embed custom videos that are not hosted on these platforms. To do this, you can use the Liquid element in GemPages along with custom code. First, upload the video to your Shopify Admin by navigating to Settings and then Files. Click on "Upload Files," choose the video file, and upload it. Shopify will generate a link for the video. Copy this link. In GemPages, add the Liquid element to your page, and edit its code. Refer to GemPages Help Center for a step-by-step guide on how to embed custom videos using Liquid. The code allows you to customize the video thumbnail, loop, controls, autoplay, and other settings as per your requirements. After customizing the code, save it, publish your page, and witness the custom video on your live site.
Conclusion:
Incorporating videos into your online store can significantly enhance your conversion rates and engage your customers in a more impactful way. GemPages offers various video elements such as YouTube, Vimeo, Video Background, and Popup Video to make video integration seamless. With the ability to customize these elements, you can create a visually appealing and interactive browsing experience for your customers. Additionally, the Liquid element in GemPages allows you to embed custom videos for greater flexibility. So start leveraging the power of videos in your online store and watch your conversions soar.
