Are Pre-Built Shopify Stores Worth It? Pros and Cons Explained

Are Pre-Built Shopify Stores Worth It? Pros and Cons Explained

Table of Contents:

  1. Introduction
  2. What are pre-built Shopify stores?
  3. Pros and cons of pre-built Shopify stores 3.1 Pros 3.1.1 Ready-to-launch store with branded design 3.1.2 Inclusion of products and apps 3.1.3 Ease of targeting a specific niche 3.1.4 Email marketing setup provided 3.1.5 Social proof with an established Instagram account 3.2 Cons 3.2.1 Limited customization options 3.2.2 Potential risk of fake engagement
  4. How to make the most of a pre-built Shopify store 4.1 Run targeted ad campaigns 4.2 Conduct SEO work for better visibility 4.3 Generate user-generated content
  5. Conclusion
  6. FAQ

Are Pre-Built Shopify Stores Worth It? A Deep Dive into the Pros and Cons

If you've ever surfed the internet, chances are you've come across advertisements for pre-built Shopify stores. The concept is simple – you make an initial investment, and a team of experts creates a branded Shopify store for you from scratch. But the question remains, are these pre-built stores worth it?

Before we delve into the details, let's understand what pre-built Shopify stores actually are. These stores are pre-designed and come with a package that typically includes a curated selection of products, a premium Shopify theme pack, a set number of pages, such as a reviews page and a tracking page, and even an email marketing campaign setup. They are designed to save you time and effort in setting up your online store, allowing you to focus on marketing and driving sales.

Now, let's explore the pros and cons of pre-built Shopify stores to determine whether they are a worthy investment.


1. Ready-to-launch store with branded design: One of the major advantages of pre-built Shopify stores is that they provide you with a ready-to-launch store with a professionally designed layout. The store design is often far superior to what beginners in the dropshipping industry can come up with, giving you an instant edge in terms of aesthetics.

2. Inclusion of products and apps: These pre-built stores come with a curated selection of products, specifically targeted to a niche. This saves you the time and effort of sourcing products yourself. Additionally, useful apps are often integrated into the store, making it easier for you to manage inventory, handle customer inquiries, and optimize your store's performance.

3. Ease of targeting a specific niche: When starting a dropshipping business, choosing a niche can be a daunting task. With pre-built Shopify stores, you can select a niche that suits your preferences, and the store will be tailor-made for that specific niche. This ensures that your store resonates with your target audience and increases the chances of attracting potential customers.

4. Email marketing setup provided: Effective email marketing is a crucial component of any successful online business. Pre-built Shopify stores often come with an email marketing campaign setup, allowing you to connect with your customers and promote your products through targeted email campaigns from day one.

5. Social proof with an established Instagram account: Building credibility and trust with potential customers can be challenging, especially for new stores. Pre-built Shopify stores sometimes include an established Instagram account with a significant following, typically around 10k followers. While these followers may not be entirely organic, having a decent follower count can provide social proof and enhance your store's reputation.


1. Limited customization options: Although pre-built Shopify stores offer convenience, they may limit your ability to customize the store fully. You may have limited control over the store's design, layout, and functionality, which can be a drawback if you have specific branding preferences or want to implement unique features.

2. Potential risk of fake engagement: While the inclusion of an Instagram account with 10k followers may seem beneficial, it's important to note that these followers could be fake or inactive accounts. Fake engagement can skew your analytics and hinder your ability to gauge the true reach and impact of your social media efforts.

Now that we've explored the pros and cons, let's discuss how to make the most of a pre-built Shopify store:

1. Run targeted ad campaigns: To drive traffic and sales to your pre-built store, running targeted ad campaigns on platforms like TikTok, Facebook, or Google Ads is crucial. Conduct thorough keyword research, create compelling ad copies, and optimize your campaigns to reach your target audience effectively.

2. Conduct SEO work for better visibility: Performing search engine optimization (SEO) is necessary to improve your store's visibility in search engine results. Write blog posts relevant to your niche, optimize product descriptions, and ensure your store is indexed properly by search engines for maximum exposure.

3. Generate user-generated content: Building trust with your potential customers is essential. Encourage past customers to leave reviews and testimonials, and feature user-generated content on your store to showcase the positive experiences of others. This helps create a sense of authenticity and reliability, ultimately driving more sales.

In conclusion, while pre-built Shopify stores offer convenience and some significant advantages, they do require additional effort in terms of marketing and customization. With proper implementation of targeted ad campaigns, SEO strategies, and user-generated content, these stores can be a valuable asset in launching a successful online business.


Q: How much does a pre-built Shopify store typically cost? A: The cost of pre-built Shopify stores varies depending on the package and agency chosen. Prices can range from a few hundred dollars to several thousand dollars.

Q: Can I modify the design and layout of a pre-built Shopify store? A: While there may be some limitations, most pre-built Shopify stores allow for minor customization to suit your branding preferences. However, extensive modifications may require professional assistance or the adoption of a different theme.

Q: Are pre-built Shopify stores suitable for beginners? A: Yes, pre-built Shopify stores can be beneficial for beginners as they provide a ready-to-launch store with a professional design. It saves time and effort in setting up the store from scratch, allowing beginners to focus on marketing and driving sales.

Q: Do pre-built Shopify stores guarantee success? A: No, success is not guaranteed solely by purchasing a pre-built store. Marketing efforts, product selection, customer engagement, and overall business strategies play crucial roles in the success of any online store, including pre-built ones.

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