$70M Shopify Store: How They Did It
Table of Contents
- Introduction
- The Success of Very Shop
- 2.1 Branded Store Strategy
- 2.2 Product Categories
- 2.3 Quality Product Images
- 2.4 Traffic and Funding
- The Women Founded Business
- 3.1 Women's General Store
- 3.2 Constantly Testing and Launching
- 3.3 The Power of Data
- The Target Market of Very Shop
- 4.1 Age Range Distribution
- 4.2 Niche Within a General Store
- 4.3 Expansion into Men's Categories
- The Marketing Strategies of Very Shop
- 5.1 Keyword Research for Google Ads
- 5.2 YouTube and Pinterest Advertising
- 5.3 The Importance of Lifestyle Branding
- The Fulfillment Methods of Very Shop
- 6.1 Drop Shipping as a Logistical Dream
- 6.2 Advantages of Drop Shipping
- 6.3 Fulfilling Own Orders
- The Giveaway Strategy of Very Shop
- 7.1 SMS List and Gift Card Giveaway
- 7.2 Building an Email List
- Scaling with a Performance Agency
- 8.1 Performance Marketing on Google and Meta
- 8.2 A Solution for Scaling
- Conclusion
The Success of Very Shop
In today's e-commerce landscape, the notion of quality over quantity is often touted as the key to success. However, there is a brand that challenges this conventional wisdom by combining both quality and quantity to achieve exceptional results. Very Shop, a recently funded e-commerce brand, has raised an astounding $70 million. At first glance, the store may appear to be a run-of-the-mill general store, but a closer look reveals its brilliance in branding and strategy.
Branded Store Strategy
One of the standout features of Very Shop is its ability to transform a general store into a beautifully branded shopping destination. With a wide range of product categories spanning jewelry, clothing, beauty, kitchen gadgets, and even intimate wellness products, Very Shop caters to the diverse interests of its target market. This approach allows them to constantly offer something new and exciting to their customers.
Product Categories
The vast quantity of product categories offered by Very Shop is both impressive and strategic. By having an extensive range of products, the brand can experiment with different trends and consumer interests. This flexibility creates a dream environment for marketers and agencies, like mine, as we can continually test new products and achieve a high return on ad spend. Whether it's the latest kitchen gadget or a fashionable accessory, Very Shop is able to cater to a wide range of customer preferences.
Quality Product Images
One element that sets Very Shop apart is its commitment to quality product images. Utilizing artificial intelligence, they have managed to create stunning visuals by removing the background of product images. These professional and enticing visuals contribute to the overall appeal of the website and help attract and engage potential customers. The investment in high-quality product images is a testament to Very Shop's dedication to providing an exceptional shopping experience.
Traffic and Funding
Very Shop's success can also be attributed to its impressive traffic volume. With nearly 750,000 monthly visitors, the brand has managed to capture a significant portion of the market. It comes as no surprise that they recently raised $70 million, which has sparked speculation about their potential revenue growth. As a women-founded business, Very Shop has garnered significant attention and is estimated to reach anywhere from a billion to 10 billion dollars in revenue.
The Women Founded Business
One of the factors that has contributed to the buzz surrounding Very Shop is its status as a women-founded business. The store serves as a general store catering specifically to women's products. With its aesthetically pleasing design and an extensive collection of items, Very Shop has managed to create a space that resonates with its target audience.
Women's General Store
The concept of a women's general store may seem contradictory, but Very Shop has mastered the art of niche marketing within a broader category. While the store offers some products for men as well, the overall theme remains focused on women's lifestyle. This niche approach allows Very Shop to establish a strong brand identity and cater to the specific needs and preferences of its female customers.
Constantly Testing and Launching
Very Shop's extensive product range not only allows them to cater to a diverse customer base but also grants them the opportunity to constantly test and launch new products. This dynamic approach keeps the brand fresh and exciting, enabling them to stay ahead of the competition. By leveraging their existing data and analytics, Very Shop can make informed decisions about product launches and marketing strategies.
The Power of Data
As a performance agency, my team and I have the privilege of working with some remarkable brands, including Very Shop. Their willingness to share insights into their operations has allowed us to gather valuable data and draw scientific conclusions. Very Shop's ability to harness the power of data is a critical factor in their success. By constantly analyzing the performance of their products, marketing campaigns, and customer behaviors, they can make data-driven decisions that generate impressive results.
Stay tuned for more information about Very Shop's target market, marketing strategies, fulfillment methods, and scaling potential.
