$430k/mo with Google & Facebook Ads - Strategy Guide & Case Study

Table of Contents

1. Introduction
2. Overview of Generating Revenue through Google and Facebook Ads
3. Google Ads Strategies
   • Performance Max Campaigns
   • Standard Shopping Campaigns
   • Other Countries Campaigns
   • Google Remarketing Campaigns
   • Brand Search Campaigns
4. Facebook Ads Strategies
   • Campaign Structure
   • Facebook Page Feedback Score
   • Creating and Testing Content
   • Managing Comments
   • Scaling Budgets
5. Conclusion

Article

Introduction

Welcome back to another brand new video! I apologize for the long hiatus, but things have been exceptionally busy with my agency and my own businesses. Today's video is going to be an eye-opening overview of how I managed to generate $430,000 in just one month using the power of Google and Facebook ads. I will be sharing the strategies I employed on both platforms and how they complement each other perfectly. If you're willing to invest a decent budget, there's no reason why you shouldn't try both and witness remarkable results. If you're struggling with Google ads and would like assistance from my agency, the link is provided in the description.

Overview of Generating Revenue through Google and Facebook Ads

Let's dive right into the case study of my USA business on Shopify. In July 2023, we achieved $430,000 in sales, with approximately 90-95% of these sales stemming from Google and Facebook ads. In this video, I will break down the precise strategies, account structure, and scaling techniques I employed on both platforms. But before we proceed, if there's any specific area you'd like me to cover in a more detailed video, please drop a comment, and I'll be more than happy to accommodate.

Google Ads Strategies

Performance Max Campaigns

Firstly, let's discuss Performance Max campaigns—a crucial aspect that yields incredible results. In my account, the structure is fairly simple and straightforward. I prefer to have no more than nine active campaigns to avoid unnecessary complications. Among these campaigns, three out of the four most spent ones are Performance Max campaigns. The remaining campaign focuses on standard shopping. The Performance Max campaigns are structured differently, with variations in the number of products and categories included. For instance, I have a single product Performance Max campaign with a 3.3 revenue per ad spend (ROAS), while the highest-spending Performance Max campaign accommodates four products with a slightly higher ticket value. Additionally, there's a campaign that includes nearly every other product, excluding the standard shopping items. The key here is to test different audience signals within the Performance Max asset groups. By allowing these ads to run and analyzing the performance of each signal, you can identify which ones work best and make data-driven decisions to optimize your campaign.

Standard Shopping Campaigns

Alongside Performance Max campaigns, I gradually reintroduced standard shopping campaigns to my accounts. These campaigns are proving to be highly consistent and easy to scale, particularly in terms of daily ad spend while maintaining a good ROAS. By segmenting products based on categories, I can set different target ROAS for each product group. This control allows me to optimize based on the break-even points of individual products. While it requires occasional monitoring of keywords and negative keywords to ensure relevance, these campaigns do not require frequent changes to target ROAS. Stability is paramount in campaigns like these, and letting them learn and optimize over time is crucial for long-term success.

Other Countries Campaigns

Expanding to international markets is another strategy I employ. Google Shopping feed apps, such as the Sim process, simplify the process of submitting your products to Google Merchant Center for any country. In my case, I resubmitted my product feeds for Australia and Canada. These countries' campaigns exhibited promising signs, with a ROAS of 1.85 in Australia and 1.41 in Canada for the first full month. It's important to note that what works in the USA might not necessarily work in other countries. Testing different products and finding the right direction for each specific campaign is vital to success.

Google Remarketing Campaigns

While my budget for Google Remarketing campaigns is relatively small compared to other campaigns, it is essential for bringing back returning traffic to my site. Additionally, I employ brand search campaigns to ensure my brand appears at the top when users search for it on Google. This helps to avoid losing potential customers to competitors. Although these campaigns require careful management, they provide excellent returns with minimal ad spend.

Facebook Ads Strategies

Campaign Structure

Moving on to Facebook ads, I utilize a campaign structure where each campaign focuses on a single product and country. This segmentation allows for better control and differentiation between countries, as each may perform differently. I heavily rely on Campaign Budget Optimization (CBO) campaigns, except for the two dedicated campaigns for Canada and Australia. CBO campaigns distribute the budget evenly between products, ensuring fair testing and budget allocation. While some argue against CBO, it has consistently worked for me over the past two years.

Facebook Page Feedback Score

Maintaining a high Facebook Page Feedback Score is crucial for successful Facebook advertising. Falling below a score of two can lead to penalizations, resulting in higher costs per impressions (CPM) or, in extreme cases, the banning of your Facebook page from running ads. It's essential to prioritize excellent customer service and ensure the quality of your products to keep customers satisfied and maintain a high feedback score.

Creating and Testing Content

Regularly testing your content on Facebook is pivotal for maintaining success in your campaigns. Ad fatigue is a real concern, and relying on the same ad without any variation will eventually lead to reduced effectiveness. Utilize the same image with different ad copy, or test new images and videos to ensure your ads stay fresh and engaging. I have often found that slight changes in ad copy can dramatically impact the performance of an ad that previously underperformed. Don't limit yourself to just testing different visuals—test different angles, pain points, and calls to action in your ad copy as well.

Managing Comments

Managing the comments section of your Facebook advertisements is crucial to maintain a positive brand image. Negative comments, arguments, and disputes can discourage potential customers from engaging with your brand. Reply to polite comments promptly and engage in meaningful conversations. This boosts organic reach, builds trust among existing customers, and enhances your overall brand image.

Scaling Budgets

When it comes to scaling Facebook ad budgets, I follow a simple rule: if a campaign is performing well and demonstrating strong revenue growth, I increase the budget by roughly 20%. There's no set timeframe for increasing budgets, nor is it necessary to increase them more than once every three days. As long as you monitor the data, observe the growth, and witness profitable returns, gradually increasing the budget is a reasonable and effective strategy.

Conclusion

In this video, I've shared the strategies and techniques I employed to generate $430,000 in revenue within a single month through Google and Facebook ads. By utilizing Performance Max and standard shopping campaigns on Google, and maintaining an effective campaign structure, content testing, and budget scaling on Facebook, I've achieved remarkable results. Remember, what works for my business might not work for yours, so be sure to test and experiment with different strategies to find what works best for you. If you have any questions or require further clarification on any specific area of Google or Facebook ads, feel free to drop a comment below.