$430k Per Month: Google & Facebook Ads Strategy Guide
Table of Contents:
- Introduction
- Overview of Generating Revenue through Google and Facebook Ads
- Google Ads Strategy
3.1 Performance Max Campaigns
3.2 Standard Shopping Campaigns
3.3 Other Countries vs. Standard Shopping Campaigns
3.4 Remarketing on Google
3.5 Brand Search Campaigns
- Facebook Ads Strategy
4.1 Campaign Structure
4.2 Importance of Page Feedback Score
4.3 Testing and Optimizing Ad Content
4.4 Managing Comments and Engagement
4.5 Scaling Facebook Ads
- Conclusion
How I Generated 430,000 in One Month Using Google and Facebook Ads
Introduction:
Welcome back to another brand new video! I apologize for the delay in posting, but things have been busy on my end with my agency and personal businesses. In this video, I will be sharing an overview of how I generated $430,000 in one month, specifically in July 2023, using the power of Google and Facebook ads. These two platforms work hand in hand and can be incredibly effective when utilized together. I will dive into the strategies and structures I implemented on both platforms, providing you with an in-depth understanding of how to make them work for your business. If you're struggling with Google ads and need assistance, feel free to reach out to my agency for help in growing and scaling your e-commerce business through Google ads.
Overview of Generating Revenue through Google and Facebook Ads:
In this section, I will provide an overview of the strategies I used to generate substantial revenue through Google and Facebook ads. These two advertising platforms, when utilized effectively, have the potential to drive significant traffic and sales to your e-commerce business. By understanding the intricacies of each platform and implementing proven strategies, you can achieve remarkable financial success.
Google Ads Strategy:
Google Ads is a powerful advertising platform that offers various ad formats and targeting options. In this section, I will discuss the strategies I employed on Google Ads to generate substantial revenue. From performance max campaigns to standard shopping campaigns, each campaign structure serves a specific purpose in driving targeted traffic to your website.
Performance Max Campaigns:
Performance max campaigns are an integral part of my Google Ads strategy. These campaigns allow for maximum performance by testing various audience signals within a single asset group. By testing different audience signals, I can identify which ones perform best and optimize accordingly. The structure of performance max campaigns is simple, yet effective. I split each product into its own asset group, allowing for accurate targeting and increased performance. Testing different audience signals within these asset groups is key to finding the optimal sweet spot for performance.
Standard Shopping Campaigns:
Standard shopping campaigns are gradually making their way back into my Google Ads accounts. These campaigns provide consistent results and are easy to scale in terms of daily ad spend. By segmenting products based on categories and setting different target ROAS for each product group, I can control average target ROAS based on each product's break-even point. Regular optimization of negative keywords and monitoring campaign performance is crucial for maintaining profitability within standard shopping campaigns.
Other Countries vs. Standard Shopping Campaigns:
Expanding to other countries through Google Ads allows for increased reach and potential sales. By using the same process with Google Shopping feed app, I can easily submit product feeds to Google Merchant Center for different countries. However, it is essential to note that what works in one country may not work in another. Testing and optimization are key factors in determining which products perform well in each country. Using the right bid strategy, such as target ROAS, is crucial for maximizing profitability in these campaigns.
Remarketing on Google:
Remarketing is a powerful tool in bringing back returning traffic to your website. By creating brand search campaigns and search campaigns, you can target warm traffic and ensure that your brand appears at the top of relevant searches. This is especially important when running Facebook ads, as people might search for your brand name on Google after seeing your ad on Facebook. Maintaining a consistent presence in brand searches is crucial for maximizing conversions and preventing potential customers from ordering from your competitors.
Facebook Ads Strategy:
Facebook Ads, similar to Google Ads, offers a wide range of targeting options and ad formats. In this section, I will share the strategies I implemented on Facebook Ads to generate substantial revenue and maintain consistency in performance. From campaign structure to ad content optimization, each aspect of Facebook Ads plays a crucial role in driving successful ad campaigns.
Campaign Structure:
To effectively manage and scale Facebook Ads, I utilize a campaign structure that allows for easy differentiation between products and countries. By creating separate campaigns for each product and country, it becomes easier to control budgets and optimize accordingly. Continuous monitoring and optimization are necessary to ensure consistent performance.
Importance of Page Feedback Score:
Maintaining a good page feedback score is paramount to Facebook Ads success. A low feedback score can result in higher CPMs and even account restrictions. Providing excellent customer service, quick responses, and selling high-quality products are key factors in maintaining a good page feedback score. Building trust with your customers and engaging in positive conversations within the comments section of your ads helps boost organic reach and overall brand reputation.
Testing and Optimizing Ad Content:
Regularly testing and optimizing ad content is essential to keep ads fresh and engaging. By cycling in new ads with different angles, ad copy, and images/videos, you can prevent ad fatigue and ensure continued success. Simple changes, such as altering the ad copy or addressing pain points in the ad text, can make a significant difference in ad performance. It is crucial to experiment and test different variations to find what works best for your business.
Managing Comments and Engagement:
Actively managing the comments section of your Facebook ads is vital for maintaining a positive brand image. Responding to both positive and negative comments, addressing customer concerns, and engaging in meaningful conversations helps build trust and credibility. Regularly monitoring the comments section and responding promptly increases overall engagement and encourages potential customers to make a purchase.
Scaling Facebook Ads:
Scaling Facebook ads requires a combination of data analysis and budget adjustments. Initially, increasing the budget by around 20% when a campaign is performing well is a good starting point. Regularly analyzing data and making incremental budget adjustments allows for controlled scaling without compromising profitability. It is important not to increase the budget too frequently, as it takes time for campaigns to optimize and produce consistent results.
Conclusion:
Generating substantial revenue through Google and Facebook ads is possible with the right strategies and structures in place. By utilizing performance max campaigns, standard shopping campaigns, and remarketing on Google, you can increase targeted traffic and maximize conversions. On Facebook, focusing on campaign structure, maintaining a good page feedback score, optimizing ad content, managing comments, and scaling ads strategically are key to driving consistent revenue. Implementing these strategies and continuously testing and optimizing will set your business up for success in the competitive world of online advertising.
Highlights:
- Generated $430,000 in one month using Google and Facebook ads
- Strategies for effective Google Ads campaigns, including performance max and standard shopping campaigns
- Expanding to other countries and optimizing campaigns for maximum profitability
- Leveraging remarketing on Google to bring back returning traffic
- Importance of maintaining a good page feedback score for successful Facebook Ads
- Testing and optimizing ad content to prevent ad fatigue and drive engagement
- Managing comments and engagement to build trust and boost organic reach
- Effective techniques for scaling Facebook ads without compromising profitability
FAQ:
Q: How long does it take for performance max campaigns to optimize?
A: Performance max campaigns require time for learning and optimization. Results won't happen overnight, so it's important to be patient and allow the campaigns to run and gather data.
Q: Should I create separate campaigns for each country on Google Ads?
A: Yes, it is recommended to create separate campaigns for each country to better control budgets, demographics, and optimize campaign performance based on the target market's preferences.
Q: How frequently should I increase the budget for Facebook ads?
A: It's advisable not to increase the budget of Facebook ads more than once in a three-day period. Give the campaigns time to optimize and analyze data before making further adjustments.
