Create a Profitable Dropshipping Store with Ecwid

Create a Profitable Dropshipping Store with Ecwid

Table of Contents:

  1. Introduction
  2. What is Drop Shipping?
  3. Getting Started with Ecwid
    • Creating an Account
    • Setting up a Store
    • Choosing a Theme
    • Editing the Storefront
  4. Adding Products to Your Store
    • Finding Supplier Websites
    • Importing Products from AliExpress
    • Customizing Product Listings
  5. Managing Inventory and Orders
    • Inventory Tracking
    • Store Management
    • Order Processing
  6. Promoting Your Drop Shipping Store
    • Using Social Media for Marketing
    • Email Marketing Strategies
    • SEO and Content Marketing
  7. Pros and Cons of Drop Shipping
  8. Frequently Asked Questions (FAQs)
  9. Conclusion

Drop Shipping Made Easy with Ecwid


Are you looking for an easy way to start your own online business without having to worry about inventory management and order fulfillment? Drop shipping might be the perfect solution for you. In this article, we will explore how you can get started with drop shipping using Ecwid, a popular e-commerce platform. Whether you are a beginner or have some experience in online selling, this guide will provide you with step-by-step instructions to set up your own drop shipping store and start selling products without the hassle of traditional retail.

What is Drop Shipping?

Drop shipping is a business model where you can sell products online without physically stocking them. Instead, you partner with suppliers who handle the inventory and shipping processes for you. When a customer makes a purchase from your online store, you simply forward the order details to the supplier, who then ships the products directly to the customer. This allows you to focus on marketing and growing your business, without the need for a warehouse or shipping infrastructure.

Getting Started with Ecwid

  1. Creating an Account: To start your drop shipping journey with Ecwid, you need to create an account. Go to the Ecwid website and sign up for a free account by providing your name, email, and password. Once your account is created, you will be prompted to enter your store name and location details.

  2. Setting up a Store: After creating an account, you will be guided through the process of setting up your store. Choose the currency and country that align with your business. If you are planning to drop ship from a specific supplier, make sure to update your legal information accordingly.

  3. Choosing a Theme: Ecwid offers a range of customizable themes for your online store. Select a theme that suits your business and industry. Consider the visual appeal, ease of navigation, and compatibility with mobile devices when choosing a theme. Remember, you can always change the theme later if needed.

  4. Editing the Storefront: Once you have chosen a theme, you can start editing the storefront to reflect your brand and product offerings. Customize the headline, cover images, and store description to attract potential customers. You can also add background images or videos to create an engaging shopping experience.

Adding Products to Your Store

  1. Finding Supplier Websites: To find suppliers for your drop shipping store, you can explore websites like AliExpress, which offers a wide range of products from various suppliers. Search for products that align with your niche and target market. It is important to research suppliers and read reviews before partnering with them.

  2. Importing Products from AliExpress: Once you have identified suitable products, you can import them directly into your Ecwid store. Install the AliExpress Dropshipping app from the Ecwid App Market and connect it to your store. This app allows you to easily import products, including images, descriptions, and pricing, from AliExpress to your store.

  3. Customizing Product Listings: After importing products, you can further customize the product listings in your store. Add your own product descriptions, adjust pricing and shipping options, and optimize the product titles and images to attract customers. Make sure to provide accurate and detailed information to build trust with your potential buyers.

Managing Inventory and Orders

  1. Inventory Tracking: With drop shipping, it is crucial to track your inventory to avoid selling products that are out of stock. Ecwid offers inventory tracking features that allow you to keep an eye on the availability of products in real-time. Set up stock notifications to receive alerts when a product is running low.

  2. Store Management: As your drop shipping store grows, efficient store management becomes essential. Ecwid provides tools to manage your store, including order management, customer data management, and analytics. Use these features to streamline your business operations and deliver an excellent customer experience.

  3. Order Processing: When a customer places an order in your online store, the order details are automatically forwarded to the supplier. The supplier takes care of packaging and shipping the products directly to the customer. Monitor the order fulfillment process and communicate with your suppliers to ensure smooth order processing.

Promoting Your Drop Shipping Store

  1. Using Social Media for Marketing: Social media platforms like Facebook, Instagram, and Pinterest can be powerful tools for promoting your drop shipping store. Create engaging content, run targeted advertisements, and interact with your audience to increase brand awareness and drive traffic to your store.

  2. Email Marketing Strategies: Harness the power of email marketing to nurture customer relationships and drive repeat purchases. Build an email list and send regular newsletters, exclusive offers, and personalized recommendations to your subscribers. Utilize email automation tools to streamline your marketing efforts.

  3. SEO and Content Marketing: Optimize your drop shipping store for search engines to increase your online visibility. Conduct keyword research, create high-quality content, and optimize your product descriptions with relevant keywords. Engage in content marketing by publishing blog posts and informative articles related to your niche, driving organic traffic to your website.

Pros and Cons of Drop Shipping


  • Low startup costs: You can start a drop shipping business with minimal investment.
  • Easy to get started: Setting up a drop shipping store is relatively simple, especially with platforms like Ecwid.
  • Wide product variety: Drop shipping allows you to offer a wide range of products without needing to stock them.


  • Lower profit margins: Since you do not handle the product inventory, your profit margins may be lower compared to traditional retail.
  • Dependence on suppliers: The success of your drop shipping business relies on the reliability and efficiency of your suppliers.
  • Customer service challenges: As the middleman, you may face challenges in providing efficient customer service, especially if issues arise with product quality or shipping.

Frequently Asked Questions (FAQs)

Q: How much does it cost to start a drop shipping store? A: Ecwid offers a free plan to get started, but additional features and advanced functionalities may require a paid subscription. You will also need to consider domain registration and marketing expenses.

Q: Is drop shipping suitable for beginners? A: Yes, drop shipping can be a great option for beginners due to its low startup costs and simplified operations. However, thorough research and understanding of the business model are important to succeed.

Q: Can I use multiple suppliers for my drop shipping store? A: Yes, you can work with multiple suppliers to offer a diverse range of products in your store. Ecwid allows you to manage and organize products from different suppliers efficiently.

Q: How do I handle customer returns and refunds? A: With drop shipping, returns and refunds are typically handled by the supplier. Make sure to establish clear policies with your suppliers regarding returns and communicate them to your customers.

Q: Can I sell my own products in addition to drop shipping? A: Yes, you can sell your own products in addition to drop shipping. Ecwid allows you to easily manage both drop shipped products and your own inventory in one store.


Drop shipping offers an accessible and convenient way to start and grow an online business. With Ecwid, you can create your own drop shipping store quickly and easily. By following the steps outlined in this guide and applying effective marketing strategies, you can build a successful drop shipping business and fulfill your entrepreneurial dreams. Take advantage of the benefits that drop shipping provides and embark on your e-commerce journey today.