Why I Switched from Shopify to Wix

Why I Switched from Shopify to Wix

Table of Contents

  1. Introduction
  2. Why I chose Shopify initially
  3. Limitations and flaws of Shopify
  4. Switching to Wix
  5. Benefits of Wix
  6. Student discount and cost-effectiveness
  7. Wide range of features on Wix
  8. Membership program and content flexibility
  9. Sophisticated website themes on Wix
  10. Conclusion

Why I Switched My Business Website Platform from Shopify to Wix

I recently made the decision to switch my business website platform from Shopify to Wix, and in this article, I want to share my experience and the reasons behind my decision. As the owner of a self-development business platform called the Thriving Boss Hub, I felt the need for a change in my website platform to better align with my goals and meet my business requirements. Despite the popularity and the many advantages of Shopify, I found several limitations and flaws that led me to explore other options. After careful consideration, I ultimately decided to switch to Wix, and in the following paragraphs, I will discuss the reasons behind my decision and the benefits I have experienced since making the switch.

Why I Chose Shopify Initially

When I first started my cosmetic business in 2020, I chose Shopify as my e-commerce hosting platform. At the time, it seemed like the right choice since many others in the industry were using Shopify. I was particularly drawn to Shopify's analytics, which provided valuable insights into my sales and customer behavior. The ability to study my sales and understand where they were coming from was a significant advantage. However, as time went on, I began to notice certain limitations and flaws in the platform that were not often acknowledged.

Limitations and Flaws of Shopify

One of the main reasons I decided to switch from Shopify was the pricing structure. While Shopify offers a variety of pricing plans, I felt that the features provided did not match the price I was paying. I was on a plan that cost me around £25-30 per month, and I found that the features I wanted required additional expenses through Shopify apps. It felt like I was not getting my money's worth, especially considering the transaction fees for each sale. Additionally, I found that Shopify's theme options were limited, and if I wanted a more professional and sleek look for my website, I had to pay for a premium theme, which cost me around £200. It felt frustrating to spend more money just to achieve the desired aesthetic for my business platform.

Furthermore, Shopify's features were also quite limited. At the time, they did not offer a blogging feature, which made it challenging for me to promote my brand effectively. It was important for me to have an interactive platform where I could engage with my customers, share valuable content, and build a community around my brand. While it is worth mentioning that Shopify has since launched a blogging feature, this limitation played a role in my decision to explore other website platforms.

Switching to Wix

When I made the decision to leave Shopify, I researched various website platforms to find the most suitable alternative. After evaluating different options, Wix stood out to me as the most effective choice. One of the key factors that attracted me to Wix was their student discount. Even though I am no longer a student, I am still eligible for student discounts during my first year out of university. The student discount offered by Wix made it more cost-effective for me, especially when considering their yearly plans. With Wix, I could pay a lower amount upfront for an annual subscription and also receive a free domain for the year. This affordability was a significant advantage for someone like me who was just starting their business and wanted to minimize expenses.

Benefits of Wix

There are several reasons why I ultimately chose Wix as my new business website platform. Firstly, Wix offers a wide range of features that provide more flexibility and functionality compared to Shopify. For example, I can now add a membership program, allowing me to upload webinars, various content pieces, and link my eBooks directly for members to access. This level of customization and flexibility was something I couldn't achieve with Shopify.

Another advantage of Wix is the inclusion of sophisticated website themes in their packages. With Shopify, I had to pay additional fees to access premium themes. However, with Wix, I can choose from a variety of modern and professional themes that are already included in the package. This allows me to give my website a sleek and organized look without incurring extra costs.

However, it is important to note that Wix does have a drawback. The editing experience on Wix can be quite slow compared to Shopify. This slowness can be challenging and frustrating, making the editing process less efficient. It is an aspect where Wix can improve to match the speed and convenience of other platforms like Shopify.


In conclusion, after using Shopify for over two years, I made the switch to Wix for my business website platform. While Shopify has its advantages, I found that Wix better suited my needs and offered more flexibility, features, and cost-effectiveness. The decision to switch ultimately depends on the nature of your business and your specific requirements. Therefore, it is essential to do thorough research and consider your individual circumstances before making a decision. As for me, I am pleased with my experience so far on Wix, and I would recommend it to others, especially those who value customization, affordability, and a wide range of features.

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