Unlocking the Secrets of a $10,000/month Shopify T-Shirt Store

Unlocking the Secrets of a $10,000/month Shopify T-Shirt Store

Table of Contents

  1. Introduction
  2. The Importance of a Successful Store
  3. Analyzing Jason's Store: Runnerisms.com 3.1 The Name and Niche 3.2 Design and Layout 3.3 Product Pages and Reviews 3.4 Upselling and Increasing Profits
  4. Improvements for Runnerisms.com 4.1 Expanding City Collections 4.2 Getting More Reviews 4.3 User-Generated Content and Social Proof 4.4 Improving the Add to Cart Process
  5. Recap: The Keys to Success
  6. Conclusion

Jason's Successful $10,000 per Month Shopify Print-on-Demand Store

In today's digital landscape, the allure of running a successful online store is stronger than ever. With the potential to generate a substantial income, many entrepreneurs strive to reach the coveted milestone of earning $10,000 per month. For those in the world of print-on-demand, creating a store that thrives in a saturated market requires strategy, determination, and a keen eye for what works. In this article, we will explore the success story of Jason and his Shopify print-on-demand store, Runnerisms.com. By examining the key elements of his store, we will uncover actionable insights that can help any aspiring entrepreneur achieve their own success.


Starting an online business can be daunting, especially in a competitive industry like print-on-demand. However, with the right knowledge and approach, building a profitable store is within reach. In this article, we will delve into the world of Jason, a student of the renowned Shirt School program. Jason's store, Runnerisms.com, has experienced tremendous growth, reaching the $10,000 per month mark. By dissecting his store and analyzing its various components, we will uncover the secrets to his success and provide valuable insights for aspiring entrepreneurs.

The Importance of a Successful Store

In the realm of online commerce, having a successful store is the key to long-term success. It not only serves as a benchmark for achievement but also acts as a catalyst for growth. A store that consistently generates $10,000 per month is a significant milestone, as it signifies the potential to transition from a side hustle to a full-time entrepreneurial endeavor. With financial stability, the ability to reinvest in the business, and the potential to quit a day job, this benchmark holds immense value for aspiring entrepreneurs in the print-on-demand industry.

Analyzing Jason's Store: Runnerisms.com

As we delve into the intricacies of Jason's store, Runnerisms.com, it becomes clear that several factors contribute to its remarkable success. Let's explore these elements in detail.

3.1 The Name and Niche

One of the first aspects that stand out about Runnerisms.com is its name. The name of an online store is crucial, as it should be instantly recognizable and convey the essence of the products being offered. In this case, "Runnerisms" delivers a clear message that the store focuses on running-related apparel. It's a simple yet effective choice that immediately resonates with potential customers.

3.2 Design and Layout

The design and layout of a website play a significant role in capturing the attention of potential customers. Runnerisms.com utilizes a clean and well-structured design that exudes professionalism. Despite using a free Shopify theme, the color scheme and logo create a visually appealing and cohesive brand image. The use of high-quality mock-ups adds to the overall aesthetic appeal of the store.

3.3 Product Pages and Reviews

When it comes to generating sales, product pages play a crucial role in convincing customers to make a purchase. Runnerisms.com excels in this aspect by providing clear and compelling product descriptions. By focusing on the emotional aspect of running and using relatable and persuasive language, the store effectively taps into the desires of its target audience. Additionally, the inclusion of product reviews enhances social proof, instilling confidence in potential buyers.

3.4 Upselling and Increasing Profits

To maximize revenue and profitability, Runnerisms.com incorporates a smart upselling strategy. By leveraging the power of post-purchase upsells, Jason can increase the average order value and customer lifetime value. Implementing the One Click Upsell (OCU) app from Zipify, the store offers additional products to customers after they have made their initial purchase. This upselling technique is a fundamental aspect of achieving sustained success in the world of e-commerce.

Improvements for Runnerisms.com

While Runnerisms.com is undoubtedly a successful store, there are areas that can be further optimized for even greater success. Here are some suggestions for improvement:

4.1 Expanding City Collections

One aspect that sets Runnerisms.com apart is its Philadelphia running collection. Expanding this concept to other cities and locations can provide a unique selling point for the store. By combining the passions of running and hometown pride, Runnerisms.com can tap into specific niches within the running community, gaining a competitive advantage and driving more sales.

4.2 Getting More Reviews

Although Runnerisms.com has received positive reviews, establishing trust and social proof is of utmost importance in the e-commerce industry. Encouraging customers to leave reviews by implementing incentives or email campaigns can significantly increase the number of reviews. Furthermore, including user-generated content, such as customer photos, can enhance the credibility and appeal of the products.

4.3 User-Generated Content and Social Proof

Adding user-generated content to product pages and marketing materials is an effective way to attract and engage potential customers. Runnerisms.com can encourage shoppers to share photos of themselves wearing the products and feature these images across its website and social media platforms. This user-generated content serves as powerful social proof and helps create a sense of community among customers.

4.4 Improving the Add to Cart Process

Simplifying the add to cart process and reducing decision fatigue can significantly improve conversion rates. By using a solid and standout add to cart button, Runnerisms.com can streamline the buying process and make it easier for customers to make a purchase. Additionally, optimizing the layout of product pages and increasing the font size of product descriptions can enhance readability and improve the overall user experience.

Recap: The Keys to Success

In summary, Runnerisms.com's success can be attributed to several key factors:

  1. Niche focus and targeting a passionate audience.
  2. Clean and professional design that enhances the brand image.
  3. Compelling product descriptions and social proof through reviews.
  4. Implementing upselling strategies to increase revenue and profitability.

By understanding and implementing these elements, aspiring entrepreneurs can set themselves on the path to success in the print-on-demand industry.


Jason's journey with Runnerisms.com showcases the tremendous potential and rewards of running a successful print-on-demand store. By analyzing the various components and applying the insights gained, entrepreneurs can create their own thriving businesses. From niche targeting and design aesthetics to product pages and upselling, each aspect plays a crucial role in achieving profitability and sustainability. Armed with determination and a comprehensive understanding of the key success factors, anyone can navigate the complexities of the e-commerce landscape and build a flourishing online store.

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