Unlocking the Power of Shopify Plus: 5 Reasons to Choose it in 2022

Unlocking the Power of Shopify Plus: 5 Reasons to Choose it in 2022

Table of Contents:

  1. Introduction to Shopify Plus
  2. What is Shopify Plus?
  3. Benefits of Shopify Plus
    • Speed and Reliability
    • Scalability
    • Automation and App Integration
    • Higher Level of Service
    • Lower Credit Card Fees
  4. Is Shopify Plus Worth it?
    • Factors to Consider
    • Making a Decision
  5. Conclusion
  6. Frequently Asked Questions (FAQ)

Article: Demystifying Shopify Plus: Is it Worth the Investment?

Shopify is a widely popular platform for e-commerce, with nearly 2 million stores utilizing its services. However, there is some mystery surrounding Shopify Plus – the highest tier plan offered by Shopify. In this article, we will uncover the details of Shopify Plus, explore its benefits, and determine if it is worth the significant investment.

What is Shopify Plus?

Shopify Plus is the top-tier plan of the Shopify platform. It is specifically designed for rapidly scaling online stores, including well-known brands like Kylie Jenner's cosmetics, Netflix, and MVMT watches. Shopify Plus offers advanced features and capabilities that cater to the needs of larger, high-traffic businesses.

Benefits of Shopify Plus

Speed and Reliability

While Shopify's basic plans are known for their speed and reliability, Shopify Plus takes it to another level. When dealing with massive amounts of traffic, having a dedicated team of experts ensuring your site remains stable and responsive is crucial. Major brands that conduct large-scale promotions and drive significant traffic to their Shopify sites choose Shopify Plus for its unparalleled performance and reliability.


One of the key advantages of Shopify Plus is the ability to spin up to nine completely independent stores under a single account. For instance, if you are a global brand like Nike, you can create separate stores for different regions, each with its own currency, language, and unique offerings. This flexibility allows businesses to tailor their online presence to different markets, maximizing their reach and revenue potential.

Automation and App Integration

Shopify Plus offers valuable automation capabilities through its app, Shopify Flow, and other tools like Launchpad. Shopify Flow allows you to automate repetitive tasks, such as stock management and notifications. Launchpad enables the creation and execution of pre-planned flash sales, simplifying event management and ensuring the success of critical sale dates like Black Friday. Additionally, Shopify Scripts allows you to add custom functionality to your cart and checkout pages without relying on third-party apps.

Higher Level of Service

Shopify Plus members benefit from a higher level of service, including access to sales consultants, solution engineers, and merchant success program managers. The sales consultants assist in determining if Shopify Plus is the right fit for your business, while solution engineers ensure a smooth transition to the platform and integration with existing systems. Merchant success program managers offer ongoing support, advice, and connect you with relevant app developers, designers, and Shopify experts to enhance your growth and success.

Lower Credit Card Fees

For businesses with substantial revenue, one of the significant advantages of Shopify Plus is the lower credit card fees. Shopify Plus members enjoy reduced transaction fees compared to lower-tier plans. Domestically, the transaction fee for credit cards is 2.15% plus 30 cents per transaction. International transactions incur a fee of 3.15% plus 30 cents per transaction. If you use a third-party payment gateway, an additional 0.15% fee is applied. These lower fees can result in significant savings, especially for high-volume businesses.

Is Shopify Plus Worth it?

Deciding whether Shopify Plus is worth the investment requires careful consideration of various factors. If your business generates approximately $800,000 per month in revenue through domestic credit card transactions, the cost of Shopify Plus can be justified. However, if a substantial portion of your revenue comes from alternate payment methods like PayPal, the benefits may not outweigh the investment. Analyzing your specific needs, revenue sources, and cost structure is essential in determining if the platform aligns with your business goals.

In conclusion, Shopify Plus offers advanced features, scalability, and a higher level of service that cater to the needs of rapidly growing online businesses. While the costs can be significant, for businesses reaching a certain revenue threshold and heavily relying on domestic credit card transactions, Shopify Plus can prove to be a worthwhile investment.


  • Shopify Plus is the top-tier plan for rapidly scaling online stores.
  • It offers enhanced speed, reliability, and scalability compared to lower-tier plans.
  • Shopify Flow, Launchpad, and Shopify Scripts provide automation and customization capabilities.
  • Access to sales consultants, solution engineers, and merchant success program managers enhance support and growth opportunities.
  • Lower credit card transaction fees can result in significant savings for high-volume businesses.
  • The decision to invest in Shopify Plus should consider revenue sources, cost structure, and specific business needs.

Frequently Asked Questions (FAQ):

Q: How is Shopify Plus different from regular Shopify? A: Shopify Plus is a higher-tier plan designed for enterprise-level businesses that require enhanced scalability, performance, and customization options. It offers additional features, higher service levels, and lower credit card transaction fees compared to regular Shopify plans.

Q: Are there any limitations to the number of stores I can create with Shopify Plus? A: Shopify Plus allows you to create up to nine completely independent stores under a single Shopify Plus account. This flexibility enables you to target different markets, languages, and currencies with unique branding and offerings.

Q: Is Shopify Plus suitable for small businesses or startups? A: While Shopify Plus offers advanced capabilities, it is primarily designed for larger, rapidly scaling businesses. Small businesses and startups may find the cost of Shopify Plus outweighs its benefits, especially if their revenue is not significant or reliant on domestic credit card transactions.

Q: Can I integrate custom functionality into my Shopify Plus store? A: Yes, Shopify Plus allows for custom functionality through Shopify Scripts. By adding code snippets to your cart and checkout pages, you can create personalized features like buy one get one free promotions or discounts.

Q: How do I determine if Shopify Plus is worth the investment for my business? A: Assessing the potential benefits and costs of Shopify Plus requires analyzing your business's revenue sources, cost structure, and specific needs. Consider factors such as transaction volume, payment methods, scalability requirements, and growth projections to determine if the investment aligns with your long-term goals.

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