Unlock the Power of Facebook Pixel on Shopify!

Unlock the Power of Facebook Pixel on Shopify!

Table of Contents

  1. Introduction
  2. Why is adding Facebook pixel important for Shopify?
  3. How to add Facebook pixel to Shopify
    • 3.1 Installing the Facebook and Instagram app
    • 3.2 Connecting your Facebook account
    • 3.3 Setting up the pixel
    • 3.4 Testing the pixel
    • 3.5 Verifying your domain
    • 3.6 Configuring web events
  4. Best practices for using Facebook pixel on Shopify
    • 4.1 Setting up custom conversions
    • 4.2 Utilizing event prioritization
    • 4.3 Analyzing pixel data and insights
    • 4.4 Optimizing ad campaigns with pixel data
  5. Pros and Cons of using Facebook pixel on Shopify
  6. Conclusion

How to Add Facebook Pixel to Shopify

If you own a Shopify store and want to gain valuable insights on your website visitors and track their activities, adding Facebook pixel to your store is crucial. Facebook pixel allows you to monitor the performance of your Facebook ads and analyze user behavior on your website. In this article, we will guide you through the step-by-step process of adding Facebook pixel to your Shopify store. Let's dive in!

1. Installing the Facebook and Instagram app

To get started, go to the Shopify App Store and search for the "Facebook and Instagram" app. Install the app and add it as a sales channel to your Shopify store. If you can't find the app in the App Store, you can directly select Facebook as a sales channel from the Sales Channels section in your Shopify dashboard.

2. Connecting your Facebook account

Once you have added the Facebook and Instagram app, click on "Start setup" to begin the process. Connect your Facebook account by clicking on "Connect account" and following the prompts to log in and grant the necessary permissions. Ensure that you have a Facebook account, a Facebook Business Manager, and a Facebook page to proceed.

3. Setting up the pixel

After connecting your Facebook account, you can start setting up the pixel. You will have the option to select your Facebook and Instagram accounts. Choose the accounts you want to connect to your Shopify store. Then, select your preferred pixel preferences, such as conservative, enhanced, or maximum. It is recommended to choose the maximum option for more flexibility and advanced targeting options.

4. Testing the pixel

Once the pixel is set up, you can test its functionality to ensure it's working correctly. Open a new tab and visit "business.facebook.com/settings/pixels". Locate the latest pixel you created and enable it if it's deactivated. Unblock any ad blockers to allow the pixel to load properly. Go to the event manager and test events by entering your website URL. Perform various actions on your website, such as browsing content, adding items to cart, and placing an order. Check the test events section to see if the pixel is tracking the events accurately.

5. Verifying your domain

To fully utilize the Facebook pixel, you need to verify your domain. Click on "Configure web events" under aggregated event measurement in the Facebook and Instagram app. Select your managed domains, or create a new domain if needed. To verify your domain, follow the instructions provided by Facebook. It typically involves accessing your domain's DNS settings and adding a verification code.

6. Configuring web events

Once your domain is verified, you can set up and manage web events in the event manager. Click on "Manage events" and "Edit" to add up to eight different events. Assign the highest priority to the most important event, such as "Purchase," and lower priorities to actions like "Add to cart" or "View content." It is crucial to apply changes sparingly to avoid negatively affecting ad delivery.

By following these steps, you can successfully add Facebook pixel to your Shopify store and start utilizing its powerful features and insights. Remember to analyze your pixel data regularly and optimize your ad campaigns based on the gathered insights. Enjoy tracking and improving your online business with Facebook pixel!

Pros and Cons of using Facebook pixel on Shopify


  • Precise tracking of user activities on your Shopify store.
  • Valuable insights on customer behavior and preferences.
  • Enhanced retargeting options for Facebook ad campaigns.
  • Ability to create custom conversions and optimize ad delivery.
  • Integration with Facebook Business Manager for comprehensive analytics.


  • May require some technical knowledge to set up and manage.
  • Limited to tracking users on Facebook and Instagram platforms.
  • Privacy concerns and the need for compliant data handling.

In conclusion, adding Facebook pixel to your Shopify store can greatly benefit your marketing efforts. It enables better understanding of your audience and helps optimize your ad campaigns for improved performance and conversions. Follow the steps outlined in this article to successfully implement Facebook pixel in your Shopify store and make the most out of it.


Q: How much does it cost to use Facebook pixel on Shopify? A: Facebook pixel is a free tool provided by Facebook. Shopify also offers integrations with Facebook and Instagram, which are free to install. However, keep in mind that running Facebook ad campaigns or utilizing advanced targeting options may incur advertising costs.

Q: Can I track multiple Shopify stores with a single Facebook pixel? A: Yes, you can use a single Facebook pixel to track multiple Shopify stores. Simply set up the pixel once and configure it for each store in the Facebook and Instagram app settings.

Q: Can I use Facebook pixel on Shopify if I don't have a Facebook Business Manager account? A: No, a Facebook Business Manager account is required to set up and use Facebook pixel on Shopify. This allows you to manage your Facebook assets, ad campaigns, and access advanced analytics.

Q: Can I still use Facebook pixel if I don't advertise on Facebook or Instagram? A: Yes, you can still use Facebook pixel on your Shopify store even if you don't actively advertise on Facebook or Instagram. The pixel provides valuable insights on user behavior and can be utilized for retargeting and optimizing website conversions.

Q: Does Facebook pixel comply with privacy regulations like GDPR? A: Yes, Facebook pixel can be configured to comply with privacy regulations like GDPR. By implementing required consent mechanisms and following Facebook's guidelines, you can ensure that user data is handled appropriately and transparently.

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