Top 7 Email Marketing Software for E-commerce in 2023

Top 7 Email Marketing Software for E-commerce in 2023

Table of Contents:

  1. Introduction
  2. Benefits of Email Marketing for E-commerce Businesses
  3. Best Email Marketing Software for E-commerce
    1. Omniscend
    2. ActiveCampaign
    3. HubSpot
    4. Maripost
    5. Shopify Email
    6. Constant Contact
    7. BEE
  4. Conclusion
  5. Frequently Asked Questions (FAQs)


In today's digital age, email marketing remains a powerful tool for businesses, particularly for those in the e-commerce sector. With an impressive ROI of 42:1, for every dollar spent, it's no surprise that most e-commerce businesses want to leverage this cost-effective marketing strategy. However, the success of an email marketing campaign largely depends on the tools employed.

In this article, we will delve into some of the best email marketing software for e-commerce businesses. These platforms offer robust features like campaign automation, customer segmentation, A/B testing, and more. By utilizing these email marketing tools, e-commerce businesses can effectively grow their audience, enhance engagement, and ultimately boost sales.

Benefits of Email Marketing for E-commerce Businesses

Before diving into the best email marketing software options, let's first explore why email marketing is so important for e-commerce businesses. Here are some key benefits:

  1. Cost-Effectiveness: Compared to other marketing channels, email marketing is one of the most cost-effective strategies. It allows businesses to reach a large audience at a fraction of the cost of traditional marketing methods.

  2. Increased Sales: Email marketing enables businesses to directly promote products or services to their audience. By creating compelling and personalized email campaigns, businesses can drive sales and increase revenue.

  3. Customer Retention: Email marketing is not only effective for acquiring new customers but also for retaining existing ones. By staying in touch with customers through regular emails, businesses can nurture relationships, encourage loyalty, and foster repeat purchases.

  4. Enhanced Engagement: Email campaigns can be highly engaging through personalized content, interactive elements, and targeted messaging. Providing valuable and relevant information to customers can increase opens, clicks, and overall engagement with the brand.

  5. Automation: Email marketing software allows for automation of campaigns, saving time and effort. Businesses can set up automated emails triggered by specific customer behaviors, such as cart abandonment or making a purchase, resulting in increased conversions.

Best Email Marketing Software for E-commerce

1. Omniscend: Best Ecommerce Email Marketing Software Overall

Omniscend is a free email and SMS marketing platform specifically created for e-commerce teams. This platform offers a wide range of features such as campaign automation, customer segmentation, and A/B testing. Upon logging in, users are greeted by a sales performance dashboard that provides an overview of their store's performance. Omniscend also features a user-friendly campaign builder with a drag-and-drop interface and pre-built email templates. The platform offers extensive customization options, including the inclusion of product recommendations directly from the store. Omniscend also provides SMS marketing capabilities, making it an all-in-one solution for e-commerce businesses.


  • Free email and SMS marketing platform
  • User-friendly campaign builder with customization options
  • Extensive automation workflows based on customer behaviors
  • Integration with e-commerce stores
  • Excellent customer support


  • Free version may have limitations on features or usage

2. ActiveCampaign: Best for Advanced Email Automation

ActiveCampaign is a customer experience automation platform and email marketing powerhouse. Trusted by over 140,000 businesses worldwide, it offers a comprehensive suite of tools for delivering consistent and connected experiences across email, text, and social channels. ActiveCampaign integrates with various e-commerce platforms like Shopify, WooCommerce, BigCommerce, and Magento, allowing businesses to personalize email campaigns based on customers' past interactions. It also offers SMS marketing capabilities and integrations with Google Analytics and Facebook audiences.


  • Advanced automation capabilities with pre-built automations
  • Integration with popular e-commerce platforms
  • Personalized email marketing based on customer interactions
  • Flexible pricing plans starting at just $9 per month
  • Integrations with numerous apps and services


  • Learning curve for beginners
  • Some advanced features may require higher-priced plans

3. HubSpot: Best Email Marketing and CRM Solution

HubSpot is an all-in-one customer relationship management platform that offers a range of individually priced modules for marketing, sales, customer service, operations, and CMS systems. While it offers more than simple email marketing software, HubSpot's email features are robust. It provides customizable email templates, design tools, A/B testing, customer personalization and segmentation, adaptive testing, and more. HubSpot's email marketing tools seamlessly connect with their other services for sales, CRM, and CMS, allowing businesses to scale with them as they grow.


  • All-in-one platform for marketing, sales, customer service, operations, and CMS
  • Customizable email templates and design tools
  • Advanced features like adaptive testing and automated follow-up emails
  • Integration with other HubSpot services
  • Extensive resources and training available


  • Can be expensive for small businesses
  • Requires investment in HubSpot's broader suite of tools for maximum value

4. Maripost: Best Enterprise Solution

Maripost is a premium e-commerce marketing automation solution that focuses on unique customer journeys and deliverability. This multi-channel marketing automation platform enables businesses to grow their sales with powerful tools such as automated email campaigns, abandoned cart recovery, and more. Maripost offers creation tracking and analysis of campaigns across various media types, including emails, phone-based messaging, social media, and web-based marketing campaigns. It also provides dedicated account representatives and integration services, making it an ideal choice for enterprises with large email lists.


  • Focus on unique customer journeys and deliverability
  • Multi-channel marketing automation platform
  • Comprehensive solution for inventory and order management
  • Dedicated account representatives and integration services
  • Suitable for small businesses and enterprises


  • Pricing and features may be tailored for larger businesses
  • May require additional resources for initial setup and onboarding

5. Shopify Email: Best for Shopify Users

Shopify Email is an easy-to-use email solution designed specifically for Shopify users. It allows businesses to connect with subscribers and build long-lasting customer relationships. Shopify Email offers a growing collection of email marketing templates for various purposes, such as products, sales, newsletters, and events. It allows email segmentation, automation of campaigns, and tracking of results. With Shopify Email, businesses have the flexibility to customize emails by editing text, buttons, images, layout, and more. Pricing starts with 10,000 free emails per month, and additional emails can be sent for just $1 per 1,000.


  • Specifically designed for Shopify users
  • Easy-to-use email solution with customizable templates
  • Segmentation, automation, and tracking capabilities
  • Affordable pricing with free email quota
  • Seamless integration with Shopify store


  • Limited to Shopify users
  • Basic features compared to more robust platforms

6. Constant Contact: Best Omnichannel Marketing Automation Solution

Constant Contact is a multi-channel marketing automation solution that allows businesses to integrate their email and social media efforts. It features a unified dashboard for managing social media channels like Twitter, Facebook, Instagram, and Linkedin alongside automated email sequences and drip campaigns. Constant Contact offers customizable email templates, email design tools, A/B testing, customer personalization, and segmentation tools. The plus plan includes more advanced features like automated behavioral and welcome sequences as well as dynamic content in emails. Constant Contact offers a 60-day free trial for merchants to test the platform.


  • Multi-channel marketing automation solution
  • Integration with social media channels
  • Customizable email templates and design tools
  • Advanced features for behavioral sequences and dynamic content
  • Extensive resources and training available


  • Some advanced features may be limited to higher-priced plans
  • Interface may be overwhelming for beginners

7. BEE: Best Email Design Software

BEE is a game-changing email design software that allows users to create visually stunning and responsive emails with ease. Its drag-and-drop editor provides design flexibility, allowing every element to be easily moved, resized, or modified. BEE offers an extensive library of pre-designed templates for different industries and purposes, making it faster to create professional emails. It ensures that emails look great on all devices and email clients with its real-time preview feature. BEE also works seamlessly with various email marketing platforms, allowing users to design in BEE and export creations to their preferred marketing platform.


  • Versatile email design software with drag-and-drop editor
  • Extensive library of pre-designed templates
  • Responsive designs for all devices and email clients
  • Seamless integration with various email marketing platforms
  • Saves time and effort with efficient workflow


  • Some advanced design features may be limited
  • Limited automation capabilities


Email marketing remains a powerful tool for e-commerce businesses, offering numerous benefits such as cost-effectiveness, increased sales, customer retention, enhanced engagement, and automation opportunities. Choosing the right email marketing software is crucial for success. In this article, we explored some of the best email marketing software options for e-commerce businesses, including Omniscend, ActiveCampaign, HubSpot, Maripost, Shopify Email, Constant Contact, and BEE. Each of these platforms offers unique features and capabilities to suit different business needs and preferences. It's important to evaluate your specific requirements and conduct further research to determine which platform best aligns with your goals.

Frequently Asked Questions (FAQs)

Q: Can email marketing really help boost sales for e-commerce businesses? A: Yes, email marketing is highly effective in driving sales for e-commerce businesses. It allows businesses to directly promote products or services, nurture customer relationships, and provide personalized offers and recommendations.

Q: Are there any free email marketing software options available for e-commerce businesses? A: Yes, there are free options available, such as Omniscend and Constant Contact. These platforms offer free plans with certain limitations on features or usage. However, they can still be valuable for small businesses or startups with limited budgets.

Q: What are some important features to consider when choosing email marketing software for an e-commerce business? A: Some important features to consider include campaign automation, customer segmentation, A/B testing, integration with e-commerce platforms, customization options, and analytics/reporting capabilities. It's also important to consider ease of use, customer support, and pricing plans when evaluating different software options.

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