The Number One Reason 90% Fail with Shopify

The Number One Reason 90% Fail with Shopify

Table of Contents:

  1. Introduction
  2. The Number One Reason for Failure with Shopify
  3. The Wrong Thinking About E-commerce
  4. Overcoming Fear and Pushing Through
  5. Giving Value - The Key to Long-Term Success
  6. Educating Yourself and Taking Action
  7. Building a Brand and Repeat Customers
  8. Getting Traffic to Your Website
  9. Being Willing to Spend Money or Time
  10. Starting a Business When Broke
  11. Conclusion

The Number One Reason for Failure with Shopify

Starting an online business can be an exciting endeavor, but statistics show that a staggering 90% of people fail with Shopify. This failure is typically due to one main reason - not getting started in the first place. Many individuals have great business ideas, but they never take that crucial first step towards executing them. If you want to increase your chances of success, you need to overcome the fear and uncertainty that often hold people back.

The Wrong Thinking About E-commerce

Another critical factor contributing to the failure rate with Shopify and other e-commerce platforms is the incorrect mindset. Most people approach e-commerce with a get-rich-quick mentality, hoping to make money easily and quickly. However, this flawed thinking sets them up for failure. The reality is that building a successful online store requires hard work, dedication, and a focus on delivering value to customers.

Instead of trying to con people or make a quick buck, the key to long-term success in e-commerce is to provide genuine value. Whether you're creating unique products or offering expert advice, the focus should always be on delivering something that customers genuinely need or want. By putting the customer first and building trust through value, you pave the way for sustainable success.

Overcoming Fear and Pushing Through

Fear is a natural emotion when starting a new venture, and it's essential to acknowledge and embrace this fear. Starting a business, especially an online one, can be daunting, and setbacks and challenges are inevitable. However, it is crucial to push through these challenges rather than being paralyzed by fear.

Successful entrepreneurs understand that overcoming fear is what sets them apart from the competition. It's not about the absence of fear, but rather about taking action despite feeling afraid. By facing your fears head-on and finding solutions to the obstacles you encounter, you'll develop the resilience and determination needed to thrive in the world of e-commerce.

Giving Value - The Key to Long-Term Success

As mentioned earlier, giving value is the cornerstone of building a successful online store. Whether you're selling a unique product or providing expert knowledge in a specific niche, the value you offer to customers should be your priority. When customers see the genuine value in what you're offering, they will be more willing to invest in your products or services.

If you're engaging in dropshipping, it's essential to differentiate yourself from competitors by educating and empowering your customers. For example, if you're selling kayaks, positioning yourself as the "kayak king" who provides valuable information on choosing the right kayak for different situations can set you apart from other generic dropshipping sites. By building trust and offering valuable insights, you create a loyal customer base that will share their positive experiences with others.

Educating Yourself and Taking Action

One common trait among successful entrepreneurs is their commitment to continuous learning. Many failed businesses can be attributed to a lack of education and preparation. To increase your chances of success, it's vital to immerse yourself in resources that teach you about starting and running a business. Read books, watch YouTube videos, listen to podcasts - anything that broadens your knowledge in the field of entrepreneurship.

However, education alone is not enough. Taking action is just as crucial. Many aspiring entrepreneurs fall into the trap of analysis paralysis, constantly seeking new information without ever making real progress. Remember that taking the first step, even if it's a small one, is what separates the successful from the stagnant. Sign up for Shopify or buy a domain name to demonstrate your commitment to pursuing your business goals.

Building a Brand and Repeat Customers

Another aspect to consider when starting an online store is building a brand. A strong brand identity helps differentiate your business from the competition and creates a sense of trust and loyalty among customers. By focusing on branding and creating a memorable experience for your customers, you increase the likelihood of repeat purchases and positive word-of-mouth referrals.

Think beyond merely selling products; think about the overall experience and value you provide to customers. Reflect on how you want your brand to be perceived and take intentional steps to build that brand image in everything you do.

Getting Traffic to Your Website

Building a beautiful website and having great products or services mean nothing if you don't have traffic coming to your site. Many aspiring entrepreneurs make the mistake of assuming that customers will magically find their website without any effort. However, this is far from the truth. Driving traffic to your website requires deliberate marketing strategies and promotional efforts.

You must be willing to invest in attracting visitors to your website, whether that means spending money on advertising or dedicating time and effort to content marketing. Be prepared to allocate resources to drive traffic and increase your visibility in the online marketplace.

Being Willing to Spend Money or Time

Success in e-commerce often comes down to a willingness to invest either money or time. If you aren't willing to spend money on marketing and advertising, your online store's growth will be limited. While there are organic marketing strategies, such as content marketing, that require more time than money, they still require a significant investment of your time and effort.

If finances are a limiting factor, it's essential to assess whether starting a business is the right option for you at this moment. While starting a business can lead to long-term financial freedom, it may not be the quickest path to making money in the short term. Consider other ways to generate income while you work towards your entrepreneurial goals.

Starting a Business When Broke

One common misconception is that starting an online store is an easy way to make money, even with little to no capital. While it's true that e-commerce opens up opportunities, it's unrealistic to expect immediate success without any investment. If you're currently in a financially precarious situation, it may be more prudent to focus on generating income through alternative means before committing to starting a business.

Don't let your current financial situation discourage you. Use it as motivation to work towards achieving financial stability before diving into the world of e-commerce. Building a successful online store takes time, effort, and financial resources.


Starting an online store can be a rewarding and lucrative venture, but the statistics show that the majority of people fail with Shopify and similar platforms. To improve your chances of success, it's crucial to overcome the barriers that hold most people back - fear, incorrect thinking, and a lack of action.

Focus on delivering real value to your customers, whether through unique products or expert knowledge. Educate yourself on entrepreneurship and take deliberate action towards building and marketing your online store. Commit to creating a strong brand identity and invest in driving traffic to your website. Finally, be willing to invest either your time or money in the pursuit of your e-commerce goals.

Remember that success in e-commerce is not guaranteed, but with the right mindset, dedication, and ongoing effort, you can increase your chances of standing out in a crowded marketplace and achieving long-term success.


  • Overcoming fear and taking action is crucial for success in e-commerce
  • The key to long-term success is providing genuine value to customers
  • Continuous learning and education are important for building a successful online business
  • Building a strong brand and repeat customers increases customer loyalty and referrals
  • Driving traffic to your website requires deliberate marketing strategies and investment
  • Being willing to invest time or money is essential for success in the e-commerce industry


Q: Can I start a successful online business without spending any money? A: While it is possible to start an online business on a shoestring budget, success in e-commerce often requires a financial investment. Whether it's spending money on advertising or purchasing inventory, having some capital to invest will increase your chances of success.

Q: How important is building a brand when starting an online store? A: Building a brand is crucial for the long-term success of your online store. A strong brand identity helps differentiate your business, build trust, and encourages repeat customers. It creates a memorable experience for your customers and sets you apart from the competition.

Q: How can I drive traffic to my online store? A: There are several ways to drive traffic to your online store. You can invest in online advertising, leverage social media marketing, create valuable content through a blog or YouTube channel, or collaborate with influencers in your niche. It's important to have a comprehensive marketing strategy tailored to your target audience.

Q: How can I differentiate myself in a saturated market? A: To stand out in a saturated market, focus on delivering unique value to your customers. This can be achieved through offering personalized products, exceptional customer service, or providing expert knowledge and advice in your niche. Find a unique selling point that sets you apart from your competitors and build your brand around it.

Q: How long does it typically take to see results with an online store? A: The timeline for seeing results with an online store can vary greatly depending on various factors such as niche, marketing strategy, and competition. It's important to be patient and persistent as success may not come overnight. Consistently working on improving your business, marketing, and customer experience will increase your chances of long-term success.

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