The Key to Finding Profitable Products

The Key to Finding Profitable Products

Table of Contents

  1. Introduction
  2. Identifying a Winning Problem
  3. Researching the Market Demand
  4. Using AliExpress for Drop Shipping
    • Tip #1: Don't Bring Your Amazon Mindset
    • Tip #2: Sorting Products Correctly
    • Tip #3: Transitioning to Other Suppliers
  5. Analyzing Product Costs on Alibaba
  6. Validating the Product Demand on TikTok
    • Examining Popular Putting Tips Videos
    • Searching for the Product on TikTok
  7. Overcoming Product Saturation with Effective Marketing
    • Case Study: Liquid Death Water
  8. The Importance of Researching and Validating Issues
  9. Conclusion

The Number One Way to Find Winning Products with Long-Term Growth Potential

Finding winning products that have long-term growth potential is crucial for the success of any e-commerce or dropshipping venture. While short-term gains can be achieved with trendy products, building a sustainable business requires identifying products that are brandable and have enduring appeal. In this article, we will explore a step-by-step approach to finding and validating winning products that solve a common problem and offer long-term growth potential.


Before diving into the process, it's essential to understand the importance of identifying a winning problem. Common problems that persist year over year or even on a daily basis present an opportunity to provide solutions that can be monetized for years to come. By addressing these problems, entrepreneurs can position themselves as trusted providers of value and build a brand that stands the test of time.

Identifying a Winning Problem

To begin the process, we start by identifying a problem that is not going away anytime soon. To do this, we turn to Google and search for the most common issues related to a particular topic. Using the example of golf, we search for "most common issues with golfers" to discover a range of problems faced by golfers. We then evaluate these problems to determine which ones can be effectively solved with a product.

Researching the Market Demand

Once we have identified a winning problem, we move on to exploring the market demand for the potential solution. Google Trends is a valuable tool for understanding the popularity and growth of certain search terms over time. By searching for relevant keywords like "putting," we can assess whether the demand for products related to the identified problem is increasing or decreasing. This information helps us gauge the potential market size and long-term viability of the product.

Using AliExpress for Drop Shipping

AliExpress is a popular platform for dropshipping products. Despite recent controversies surrounding its use, AliExpress can still be a reliable source for finding products to sell. However, it is crucial to follow a few key tips when utilizing AliExpress for dropshipping. Firstly, avoid bringing an Amazon mindset to AliExpress and thoroughly vet suppliers to ensure their legitimacy. Secondly, sort products correctly by using filters like United States shipping and sorting by orders. Lastly, consider transitioning to other suppliers once five or more daily sales are consistently achieved.

Analyzing Product Costs on Alibaba

While AliExpress offers convenience for dropshipping, product costs can be higher compared to other sourcing options. Alibaba provides a platform for connecting with manufacturers and wholesalers directly, allowing for lower product costs. By searching for the same product on Alibaba, we can gauge potential product costs and estimate profit margins. This information helps us determine the marketing budget and break-even point for the product.

Validating the Product Demand on TikTok

TikTok has become a popular platform for trend discovery and validation. By searching for relevant keywords and product names on TikTok, we can assess the demand and interest surrounding the product. For our example of a putting device, we search for "putting tips" and "putting laser" to evaluate the engagement with related videos. If there's a significant number of views and engagement, it indicates a high level of interest and potential demand.

Overcoming Product Saturation with Effective Marketing

Many entrepreneurs worry about entering oversaturated markets. However, product saturation should not be a deterrent as it can be overcome with effective marketing strategies. One notable example is Liquid Death, a startup that successfully disrupted the saturated bottled water industry with creative marketing tactics. This case study demonstrates the importance of focusing on marketing efforts rather than solely relying on a unique product.

The Importance of Researching and Validating Issues

Throughout the process of finding and validating winning products, extensive research and validation play a key role. By identifying common problems, analyzing market demand, assessing product costs, and gauging product interest on platforms like TikTok, entrepreneurs can ensure they invest in products with long-term growth potential. Attention to detail and thorough research set the foundation for a successful and sustainable e-commerce or dropshipping business.


Finding winning products with long-term growth potential requires a systematic approach that involves identifying a winning problem, researching market demand, utilizing platforms like AliExpress and Alibaba, validating product interest on TikTok, and focusing on effective marketing strategies. By following these steps and conducting thorough research, entrepreneurs can position themselves for success in the e-commerce and dropshipping industry. Remember, it's not just about the product itself but also how well it solves a problem and the marketing efforts put into making it a success.


  • Finding winning products requires identifying a problem that persists year over year.
  • Google Trends helps assess the market demand and potential growth of a product.
  • AliExpress can be a reliable platform for dropshipping if suppliers are thoroughly vetted.
  • Alibaba offers lower product costs, making it an attractive option for sourcing.
  • TikTok provides insights into product demand and potential interest.
  • Product saturation can be overcome with effective marketing strategies.
  • Thorough research and validation are critical for success in the e-commerce and dropshipping industry.


Q: Can I find winning products in oversaturated markets?

A: Yes, by focusing on effective marketing strategies, it is possible to succeed even in oversaturated markets. The key lies in differentiating your brand and offering unique value to customers.

Q: Should I only use AliExpress for dropshipping?

A: While AliExpress is a popular choice for dropshipping, it is not the only option. As sales volume increases, consider transitioning to other suppliers to ensure faster shipping times and access to a wider range of products.

Q: How can I determine if a product has long-term growth potential?

A: By identifying a common problem that people continually face and conducting thorough market research, including analyzing trends and assessing customer interest, you can gauge the product's potential for sustained success.

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