Supercharge Your Black Friday Sales with Omnisend

Supercharge Your Black Friday Sales with Omnisend

Table of Contents

  1. Introduction
  2. Preparing Your Store
    • Enabling Signup Forms
    • Creating a Landing Page
    • Creating a Collection for Black Friday Deals
    • Adding a Banner on Your Store
  3. Setting Up Automation Flows
    • Abandoned Cart Emails
    • Order Confirmation and Shipping Confirmation
    • Customer Reactivation
  4. Promotions Strategy
    • Sending to Segments
    • Sending to Engaged Audience
    • Sending to New Leads
    • Sending to Loyal Customers
    • Sending to Window Shoppers
  5. Tips for Black Friday Success
    • Running a Pre-Sale
    • Testing Subject Lines
    • Creating Urgency
    • Extending Deals
    • Using Optimal Send Times

Optimize Your Ecommerce Store for Black Friday

With Black Friday quickly approaching, it's essential for ecommerce store owners to implement strategies to prepare their businesses for the busiest shopping season of the year. In this article, we will guide you through the steps on how to optimize your ominous end and account to make the most out of the Black Friday season. From preparing your store to setting up automation flows and developing a promotions strategy, we will cover all the key areas you need to focus on. Let's dive in!


Black Friday is just around the corner, and statistics show that shoppers are spending more time shopping and making bigger purchases each year. To ensure the success of your ecommerce store during this season, it's crucial to have a clear marketing strategy and start preparing in advance. In this article, we will guide you step by step on how to optimize your store for Black Friday and make the most out of this lucrative shopping period.

1. Preparing Your Store

To kickstart your Black Friday preparations, it's important to make some key updates to your ecommerce store. Here are some essential steps to follow:

Enabling Signup Forms

One effective way to capture the attention of your visitors is by enabling more signup forms on your store. Consider adding additional pop-ups, such as immediate pop-ups and exit intent pop-ups, to grab your visitors' attention. Customize these pop-ups to promote your Black Friday deals and offers. By doing so, you can significantly increase your chances of converting visitors into subscribers.

Creating a Landing Page

Creating a dedicated landing page for the Black Friday season can greatly boost your traffic and conversions. Share this landing page on your social networks, such as Facebook, Instagram, and Twitter, to drive more visitors to your store. Having a dedicated landing page makes it easier for customers to access the best promotions available on your store, increasing the convenience factor for them.

Creating a Collection for Black Friday Deals

Consider creating a separate collection dedicated solely to Black Friday deals. This collection will serve as a quick access point for customers to find the best promotions on your store. You can also send specific discounts exclusively for this collection or personalize your promotions to cater to this particular audience. Having a dedicated collection is not only beneficial for the Black Friday season but also for future holiday seasons.

Adding a Banner on Your Store

To further attract attention and generate excitement, add a banner on your store showcasing your Black Friday promotions. This visually appealing banner will immediately grab the attention of your visitors and direct them towards your best deals and offers. Utilize this space strategically to create a sense of urgency and encourage visitors to take action.

2. Setting Up Automation Flows

Automation flows are a powerful tool to engage your audience and maximize conversions. Here are some key automation flows recommended for the Black Friday season:

Abandoned Cart Emails

Many shoppers tend to abandon their carts, especially during Black Friday when there are numerous distractions and competing offers. Setting up an abandoned cart automation flow can significantly improve your chances of recovering those lost sales. Configure your flow to send automated emails to customers who have abandoned their carts, reminding them of the items left behind and offering incentives to complete their purchase. Make sure to include the abandoned product, a link to your refund policy, contact details, and a compelling discount to entice customers to reconsider their purchase.

Order Confirmation and Shipping Confirmation

Ensure you have automation flows set up for order confirmation and shipping confirmation. These flows allow you to send timely emails to customers, reassuring them about their purchases and keeping them informed about the progress of their orders. To maximize the potential of these emails, consider adding an upsell opportunity in your shipping confirmation email. Statistics show that shipping confirmation emails have high open rates, making them an ideal channel to showcase additional products or offer exclusive discounts.

Customer Reactivation

Not all customers are equally active, and some may become passive after a period of time. Setting up a customer reactivation workflow can help you re-engage those customers who haven't made a purchase in a while. Consider the nature of your business and the average duration between purchases to determine the best timing for sending reactivation messages. Offering incentives or personalized recommendations can encourage these customers to make a new purchase and reignite their interest in your brand.

3. Promotions Strategy

After setting up your store and automation flows, it's time to focus on your promotions strategy. Here's how to make the most out of your Black Friday campaigns:

Sending to Segments

Instead of sending your campaigns to your entire contact list, consider segmenting your audience to ensure more targeted and effective communication. This approach allows you to tailor your content and offers based on the specific interests and behaviors of different customer groups. By sending to segments, you can deliver highly relevant promotions that are more likely to resonate with each segment.

Sending to Engaged Audience

Start your Black Friday campaigns by sending to your most engaged audience. These are the customers who consistently open and interact with your emails. By prioritizing this segment, you can optimize your sender reputation and increase your email deliverability. Craft compelling emails with attractive deals and exclusive offers to captivate and reward your engaged audience.

Sending to New Leads

With the implementation of new signup forms, you'll have a fresh batch of new leads. Create a segment for these subscribers and offer them enticing deals and incentives to convert them into paying customers. Capitalize on their initial interest and make a strong first impression to build loyalty and long-term engagement.

Sending to Loyal Customers

Show appreciation for your loyal customers by giving them exclusive deals and early bird promotions. Acknowledge their support and loyalty, and incentivize them to continue their patronage. By offering better deals to your loyal customers, you can strengthen their bond with your brand and foster a sense of exclusivity.

Sending to Window Shoppers

For customers who consistently browse your products but haven't made a purchase yet, it's essential to provide them with extra motivation. Use tailored messaging and appealing discounts to persuade these window shoppers to convert into paying customers. Offer them special incentives and showcase the value of your products or services.

4. Tips for Black Friday Success

Here are additional tips to boost your success during the Black Friday season:

Running a Pre-Sale

Consider starting your promotions earlier than the traditional Black Friday rush. By running a pre-sale campaign, you can capture the attention of eager shoppers and stand out from the competition. Launching your offers early allows you to build anticipation and loyalty among your audience, giving you an advantage when the official Black Friday arrives.

Testing Subject Lines

To ensure your emails have high open rates, it's crucial to test different subject lines. Utilize A/B testing to compare the performance of different subject lines and identify the ones that yield the best results. By optimizing your subject lines, you can increase open rates and improve the overall effectiveness of your campaigns.

Creating Urgency

Consider adding a sense of urgency to your emails by including a deadline for your promotions. Urgency triggers a psychological response in customers, compelling them to take immediate action. By creating a time limit for your deals, you can encourage customers to make a purchase before the offer expires.

Extending Deals

As the Black Friday weekend comes to an end, consider extending your deals for an additional 48 hours. Many shoppers tend to wait until the last minute to make their purchases. By extending your deals, you can capture those latecomers and generate more sales. Communicate this extension to your audience, emphasizing that this is their final opportunity to take advantage of your exclusive offers.

Using Optimal Send Times

Timing is crucial when it comes to email marketing. Research shows that the best times to send emails for Black Friday are at 10 a.m., 4 p.m., and 11 p.m. These time slots coincide with periods when people are most likely to check their inboxes. By scheduling your campaigns for these optimal send times, you can increase the chances of your emails being seen and opened by your target audience.

Implement these tips to optimize your ecommerce store for the upcoming Black Friday season. By following these strategies and tailoring your approach to your specific audience, you can increase sales, build customer loyalty, and make the most out of the busiest shopping period of the year.


  • Enable signup forms and create a dedicated landing page to capture visitors' attention and drive traffic to your store.
  • Create a collection solely for Black Friday deals to provide easy access to the best promotions on your store.
  • Utilize automation flows like abandoned cart emails, order confirmation emails, shipping confirmation emails, and customer reactivation workflows to engage your audience and maximize conversions.
  • Segment your contact list and send targeted promotions to engage specific customer groups such as new leads, loyal customers, and window shoppers.
  • Run a pre-sale campaign to generate excitement and loyalty before the official Black Friday rush.
  • Test different subject lines to optimize open rates and increase the effectiveness of your email campaigns.
  • Create a sense of urgency by setting deadlines for your promotions to encourage immediate action.
  • Extend your deals for an additional 48 hours to capture latecomers and boost sales.
  • Schedule your campaigns for optimal send times, such as 10 a.m., 4 p.m., and 11 p.m., to increase visibility and open rates.


Q: Can I start promoting my Black Friday deals before the actual Black Friday? A: Yes, running a pre-sale campaign can help you build anticipation and loyalty among your audience, giving you a head start on the Black Friday rush.

Q: Should I send my Black Friday promotions to all of my contacts? A: It's recommended to segment your contact list and tailor your promotions to specific customer groups. This allows for more targeted and effective communication, resulting in higher engagement and conversions.

Q: How can I re-engage customers who haven't made a purchase in a while? A: Setting up a customer reactivation workflow can help you reach out to passive customers and encourage them to make a new purchase. Offer incentives or personalized recommendations to reignite their interest in your brand.

Q: What are the best times to send email campaigns during Black Friday? A: Research suggests that the optimal send times for Black Friday are at 10 a.m., 4 p.m., and 11 p.m. These time periods align with when people are most likely to check their emails.

Q: Is it necessary to create a dedicated landing page for Black Friday deals? A: Creating a landing page dedicated to Black Friday deals can significantly boost traffic and conversions. It provides a focused platform for showcasing your promotions and making it easier for customers to access the best deals on your store.

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