Streamline Your Digital Product Sales on Shopify

Streamline Your Digital Product Sales on Shopify

Table of Contents:

  1. Introduction
  2. Setting Up a Digital Product in Shopify
  3. Adding Variants to Digital Products
  4. Setting Up Automatic Delivery for Digital Products
  5. Installing the Digital Downloads App
  6. Adding Digital Files to Products
  7. Configuring Fulfillment Settings
  8. Completing the Checkout Process
  9. Receiving Download Links
  10. Conclusion


Selling digital products on your Shopify store can be a great way to monetize your website and provide valuable content to your customers. However, setting up and delivering digital products typically requires some additional steps compared to physical products. In this article, we will guide you through the process of selling digital products on Shopify and show you how to automate the delivery of these products to your customers. By following these steps, you can streamline your digital product sales and offer a seamless purchasing experience to your customers.

Setting Up a Digital Product in Shopify

To begin selling digital products on your Shopify store, you first need to create a product like you would for any other item. This involves providing a name, description, price, and other relevant details. Additionally, you need to upload a cover image or any other individual images associated with your digital product. The key difference when creating digital products is changing the shipping option from physical to digital. This indicates that the product does not require physical shipment and can be delivered electronically. By following these steps, you can successfully set up a digital product in Shopify.

Adding Variants to Digital Products

In some cases, your digital product may have different editions or variations. For example, an eBook might have a regular edition and a deluxe edition. Shopify allows you to add variants to your digital products to accommodate these differences. By specifying the option name and values for each variant, you can offer customers a choice between different versions of your product. Adding variants improves the flexibility and customization options for your digital products, making them more appealing to potential buyers.

Setting Up Automatic Delivery for Digital Products

While the initial setup of your digital product in Shopify allows customers to view and purchase it, you need to ensure that the delivery is seamless and automated. Manually fulfilling every digital product order can be time-consuming and inefficient. To automate this process, you can use the Digital Downloads app from the Shopify App Store. This free app integrates with your store and enables automatic delivery of digital files to customers after purchase. By configuring the app's fulfillment settings, you can save time and effort while delivering your digital products.

Installing the Digital Downloads App

Before you can start using the Digital Downloads app, you need to install it on your Shopify store. The app is readily available in the Shopify App Store and can be effortlessly added to your existing apps. Once installed, the app provides a dedicated section where you can manage your digital products and their associated files. By accessing the app's interface, you gain access to all the necessary tools and features for seamless digital product delivery.

Adding Digital Files to Products

To enable automatic delivery, you must add digital files to your products using the Digital Downloads app. This allows the app to attach the relevant files to the respective products, ensuring they are sent to customers upon purchase. You can add digital files either from within the app itself or directly from the product page in your Shopify store. By providing the appropriate files and designating them for automatic fulfillment, you streamline the delivery process and eliminate the need for manual intervention.

Configuring Fulfillment Settings

When adding digital files to your products, it is essential to configure the fulfillment settings in the Digital Downloads app. These settings determine how and when the digital files are delivered to customers. You can specify whether the delivery should be automatic or manual, set the maximum download limit, and adjust other parameters as per your requirements. By fine-tuning these fulfillment settings, you can ensure a smooth customer experience and better manage the distribution of your digital products.

Completing the Checkout Process

Once you have successfully set up and configured your digital products, it's important to understand how the checkout process works from a customer's perspective. When customers proceed to checkout, they will only be prompted to provide a billing address since there is no physical shipment involved. After completing the checkout, customers will be presented with a thank you screen confirming their order. On this screen, they will have access to a download button for their purchased digital product. Streamlining the checkout process provides a hassle-free experience and encourages repeat purchases.

Receiving Download Links

After completing the checkout process, customers will receive download links for their purchased digital products. These links can be accessed on the thank you page immediately after the purchase or through an email sent to their provided address. By utilizing the digital downloads feature, customers have the convenience of downloading their products right away without any delays. This enhances customer satisfaction and ensures a prompt delivery of the purchased digital products.


Selling digital products on your Shopify store can be a lucrative endeavor if you have the right setup in place. By following the steps outlined in this article, you can create and sell digital products seamlessly while automating the delivery process using the Digital Downloads app. With a well-structured approach to selling digital products, you can maximize your sales, provide exceptional customer experiences, and establish a profitable online business. Start implementing these strategies today and tap into the vast potential of selling digital products on Shopify.

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