Shopify vs. Wix: Which is the Better eCommerce Platform?

Shopify vs. Wix: Which is the Better eCommerce Platform?

Table of Contents

  1. Introduction
  2. Shopify vs. Wix: Main Differences and Pros and Cons
  3. Pricing: Comparing Shopify and Wix Plans
  4. Templates: Quantity and Quality Comparison
  5. Ease of Use: Navigating Each Platform
  6. dropshipping with Shopify and Wix
  7. Shipping and Fulfillment: Shopify vs. Wix
  8. App Stores: Comparing Shopify App Store and Wix App Market
  9. Customer Support: Shopify vs. Wix
  10. Conclusion

Shopify vs. Wix: Which E-Commerce Platform is Right for You?

In the world of e-commerce, choosing the right platform to build and run your online store is crucial. Two popular options are Shopify and Wix, each with its own strengths and weaknesses. In this article, we will compare the key differences between Shopify and Wix, looking at factors such as pricing, templates, ease of use, dropshipping capabilities, shipping and fulfillment options, app stores, and customer support. By the end of this article, you will have a clear understanding of which platform is the best fit for your e-commerce needs.

1. Introduction

When it comes to building an online store, you want a platform that offers the necessary features and tools to sell your products effectively. Shopify and Wix are among the top choices for e-commerce entrepreneurs, but they cater to different needs.

Shopify was specifically designed for e-commerce and offers a wide range of features focused on selling products. It provides a ready-to-use platform with inventory management, shipping options, analytics, and more. On the other hand, Wix was initially intended for content-focused websites such as blogs and portfolios, but it has expanded its selling capabilities over time.

To help you make an informed decision, we will discuss the pros and cons of each platform in detail, exploring features, pricing, templates, ease of use, dropshipping capabilities, shipping and fulfillment options, app stores, and customer support. Let's dive into the comparison and find out which platform is the right choice for your e-commerce venture.

2. Shopify vs. Wix: Main Differences and Pros and Cons

Before we delve into specific features and comparisons, let's start by highlighting the main differences and pros and cons of choosing Shopify or Wix for your e-commerce business.


  • Pros:

    • Designed specifically for e-commerce, providing a comprehensive set of features.
    • Offers a range of pricing plans to suit different business needs and budgets.
    • Provides extensive customization options for themes and layouts.
    • Built-in shipping and inventory management tools.
    • Integrates with a wide selection of dropshipping platforms.
    • Excellent customer support available 24/7 via multiple channels.
  • Cons:

    • Can be more expensive, especially when additional apps and features are needed.
    • Steeper learning curve for beginners.
    • Limited free template options compared to Wix.


  • Pros:

    • User-friendly interface, making it easy for beginners to create a website.
    • Offers a drag-and-drop builder with extensive design flexibility.
    • Provides a vast selection of free and premium templates to choose from.
    • Includes built-in loyalty program integration.
    • Accessible customer support during business hours.
  • Cons:

    • Originally-designed for content-focused websites, so e-commerce capabilities may be limited compared to Shopify.
    • Less comprehensive features and tools for e-commerce.
    • Additional costs may arise from using third-party apps for essential e-commerce functionality.

Now that we have a bird's eye view of the main advantages and disadvantages of choosing Shopify or Wix, let's explore each aspect in more detail to make an informed decision about which platform best suits your needs.

3. Pricing: Comparing Shopify and Wix Plans

Pricing is a crucial factor to consider when selecting an e-commerce platform. Both Shopify and Wix offer multiple pricing plans, each with its own set of features and limitations. Let's compare the pricing tiers available for each platform:

Shopify Pricing

  • Basic Shopify Plan: $29/month

    • Unlimited products
    • 24/7 customer support
    • Shipping discounts up to 45%
    • Shopify POS for in-person sales
    • Support for 133 different currencies
    • Store set up in 20 languages
  • Shopify Plan: $79/month

    • All features from Basic Shopify
    • More advanced reporting and analytics
    • Professional reports
    • Gift card creation
    • Abandoned cart recovery
    • Third-party calculated shipping rates
  • Advanced Shopify Plan: $299/month

    • All features from Shopify
    • Advanced report-building capabilities
    • Customizable third-party calculated shipping rates
    • Advanced automation tools
    • Up to 15 staff accounts

Wix Pricing

  • Business Basic Plan: $35/month

    • Unlimited products
    • Priority customer care
    • Integrations with external e-commerce platforms
    • Access to Modalyst dropshipping
    • Worldwide shipping
  • Business Unlimited Plan: $45/month

    • All features from Business Basic
    • Automated sales tax calculations
    • Custom domain voucher
    • Access to Ascend by Wix for marketing campaigns
  • Business VIP Plan: $75/month

    • All features from Business Unlimited
    • First priority customer care
    • Access to VIP support for assistance

In terms of pricing, Shopify offers a tiered approach, allowing customers to choose a plan that suits their business needs. The Basic Shopify plan provides a good starting point for most e-commerce entrepreneurs, while the Shopify and Advanced Shopify plans offer additional features and scalability for growing businesses. On the other hand, Wix offers a simpler pricing structure but may not provide the same level of comprehensive e-commerce features as Shopify.

4. Templates: Quantity and Quality Comparison

The visual appeal and functionality of your online store's design are essential to attracting and retaining customers. Both Shopify and Wix offer a wide range of templates, but there are differences in terms of quantity and quality:

Wix Templates

Wix boasts over 800 included templates, giving users a wealth of options to choose from. There are templates available for various business types, making it easy to find a design that aligns with your brand image. Additionally, Wix offers an AI-powered website builder that can create a website based on your answers to a questionnaire. However, it is worth noting that Wix's templates may require more effort for responsive design, as the platform uses absolute positioning.

Shopify Templates

Shopify also offers a vast selection of templates, with over a hundred free and premium professionally-designed e-commerce website templates available through the Shopify Theme Store. These themes are specifically tailored for selling products, making them powerful options for e-commerce businesses. One advantage of Shopify themes is their responsive design, automatically adjusting content layout and visuals for different devices.

While Wix offers a larger quantity of templates, Shopify's templates are often considered to be of higher quality, focusing on e-commerce functionality and responsiveness. Depending on your preference, either platform offers options to create visually appealing and functional online stores. If you prioritize customization and extensive design flexibility, Wix may be the better choice. However, if e-commerce functionality and responsive design are essential to your business, Shopify offers a more focused approach.

5. Ease of Use: Navigating Each Platform

When it comes to building and managing your online store, ease of use is a crucial factor. Both Shopify and Wix provide user-friendly interfaces, but there are differences in how tasks are performed on each platform:

Wix Ease of Use

Wix is known for its intuitive interface, making it an ideal choice for beginners. All the essential tools for running a business, such as finance management and logo creation, are easily accessible from the sidebar. Wix's drag-and-drop builder allows for flexible positioning of elements on the page, enabling users to create visually appealing stores without the need for coding. This simplicity makes it easy for beginners to perform day-to-day tasks without feeling lost.

Shopify Ease of Use

While Shopify may have a steeper learning curve for beginners, it provides a robust set of tools once you become familiar with the platform. Shopify allows you to set up and launch your store within a day, significantly reducing the time required to get your business up and running. Notable features include the ability to bulk upload products, efficient shipping and inventory management tools, and quick setup of discount codes and tax calculations. Although it may take some time to learn the ins and outs of Shopify, its features enable users to perform important tasks quickly and efficiently.

In terms of ease of use, Wix offers a more beginner-friendly experience, allowing users to navigate the platform and perform tasks with ease. However, once users become familiar with Shopify's interface, its comprehensive features and efficient tools make it a powerful platform for managing and growing an online store.

6. Dropshipping with Shopify and Wix

Dropshipping is a popular business model that allows entrepreneurs to sell products without the need to handle inventory or fulfill orders themselves. Let's compare how Shopify and Wix cater to dropshipping businesses:

Dropshipping with Wix

Wix offers a dropshipping option called Modalyst. As a new or experienced seller, you can utilize Modalyst to connect with designers, brands, eco-friendly suppliers, private label manufacturers, and sellers from Ali Express. Modalyst provides an opportunity for Wix users to source products for their stores. However, it is important to note that Shopify provides more extensive options for dropshipping.

Dropshipping with Shopify

Shopify offers various integrations for dropshipping, including Oberlo, Spocket, Dropcommerce, Printful, and Salehoo, among others. This wide selection of dropshipping platforms gives Shopify users a significant advantage in terms of flexibility and choice. with Shopify, managing and sourcing inventory for your online store becomes more seamless, allowing for efficient operation and faster growth.

In terms of dropshipping capabilities, Shopify clearly has an edge over Wix due to its extensive list of platform integrations. While Wix's Modalyst provides a reasonable option for dropshipping, Shopify offers a broader range of choices, allowing users to select the platform that best aligns with their business needs.

7. Shipping and Fulfillment: Shopify vs. Wix

Efficient shipping and fulfillment processes are essential components of running a successful e-commerce business. Let's compare how Shopify and Wix handle shipping and fulfillment options:

Wix Shipping and Fulfillment

Wix offers flexibility in shipping options, including free shipping, flat-rate pricing, weight-based pricing, and shipping by product and price. It also provides real-time shipping quotes to customers during the checkout process. Additionally, Wix offers features like pick-up, local delivery, and international delivery options. However, it's worth mentioning that Wix requires the download of additional apps for full shipping and fulfillment functionality, which may incur extra costs.

Shopify Shipping and Fulfillment

Shopify provides a built-in shipping and fulfillment suite. It offers similar shipping options to Wix, including free shipping, flat-rate pricing, weight-based pricing, and shipping by product and price. Additionally, Shopify boasts extensive shipping carrier integrations, making it easier to ship products worldwide. Shopify's shipping suite streamlines the process, allowing users to manage packages, handle returns, and easily organize shipping labels. While Shopify also offers opportunities to enhance shipping and fulfillment through apps, its inbuilt suite provides sufficient functionality for most e-commerce businesses.

Although both platforms offer shipping and fulfillment options, Shopify's built-in suite provides a more integrated and simplified experience. By minimizing the need for additional apps, Shopify ensures that users can efficiently manage their shipping processes and focus on the growth of their business, making it the preferred choice for e-commerce entrepreneurs.

8. App Stores: Comparing Shopify App Store and Wix App Market

Third-party apps can greatly enhance the functionality and capabilities of an e-commerce platform. Let's compare the app stores available on Shopify and Wix:

Wix App Market

Wix offers the Wix App Market, providing access to over 300 apps. While there is a wide range of apps available, the selection may not compare to that of Shopify. The Wix App Market includes various apps, from loyalty programs to Google Ads integration. However, the focus of these apps may not be as e-commerce-centric as the apps available on Shopify.

Shopify App Store

Shopify's app store boasts over 6,000 apps, offering extensive functionality and customization options. The apps available cover a wide range of needs for e-commerce businesses. Whether you require loyalty programs, shipping enhancements, upselling features, or advanced analytics, there is likely an app available on the Shopify App Store that meets those requirements. The Shopify App Store enables users to enhance their online stores with ease, allowing for a more personalized and tailored experience.

In terms of app selection, Shopify provides a greater breadth and depth of options compared to Wix, ensuring that users have access to plugins and features that specifically cater to e-commerce requirements. The Shopify App Store empowers businesses by offering a multitude of tools to enhance their online stores and boost sales.

9. Customer Support: Shopify vs. Wix

Having reliable and accessible customer support is crucial when running an e-commerce business. Let's compare the customer support options available on Shopify and Wix:

Wix Customer Support

Wix offers customer support through various channels. Users can easily reach out to support via email, live chat, and phone. The support team at Wix is known to be responsive and helpful. Wix also provides customer support in multiple languages, ensuring ease of communication for users worldwide. However, it is important to note that customer support availability is limited to specific hours, which may not suit all business owners.

Shopify Customer Support

Shopify excels in the realm of customer support. Their support team is available 24/7, ensuring that users can receive assistance whenever they need it. Shopify's support options include email, live chat, and phone. Additionally, Shopify's Help Center provides a wealth of resources, including a community forum and video tutorials, while their YouTube channels offer further guidance. Shopify's commitment to supporting their customers sets them apart in terms of customer service.

In terms of customer support, Shopify's 24/7 availability, comprehensive resources, and active community forums ensure that users can handle any issues promptly. While Wix also offers reliable customer support, Shopify's commitment to providing assistance around the clock goes the extra mile in supporting e-commerce entrepreneurs.

10. Conclusion

Choosing the right e-commerce platform is a crucial decision for any online business owner. Both Shopify and Wix offer unique strengths and weaknesses, catering to different needs and preferences.

If you prioritize comprehensive e-commerce features, scalability, and seamless integration, Shopify is the clear winner. With its dedicated focus on e-commerce, extensive app store, robust shipping and fulfillment suite, and excellent customer support, Shopify provides a powerful platform for businesses of all sizes. Although Shopify may have a steeper learning curve and potentially higher costs, its features and benefits make it the preferred choice for many e-commerce entrepreneurs.

On the other hand, if you value ease of use, extensive design flexibility, and beginner-friendly features, Wix is a strong contender. While Wix may have limitations in terms of e-commerce functionality and app selection, it offers a user-friendly interface, a vast selection of templates, and a loyalty program built-in. Wix is an excellent choice for businesses that require a visually appealing and easily customizable online presence.

In conclusion, both Shopify and Wix have their advantages and are well-regarded platforms in the e-commerce industry. Ultimately, the decision between Shopify and Wix relies on your specific business needs, technical proficiency, and preferences. Consider your requirements and prioritize the features that align with your goals to make an informed decision for your e-commerce venture.

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