Shopify vs Ecwid: Choosing the Best E-commerce Platform

Shopify vs Ecwid: Choosing the Best E-commerce Platform

Table of Contents

  1. Introduction
  2. Price Range
  3. Features and Customization
  4. Integration with Other Platforms
  5. Affiliate Programs
  6. Selling Digital Products
  7. Getting Started on Shopify
  8. Setting Up an Ecwid Store
  9. Pros and Cons
  10. Conclusion

Shopify vs Ecwid: A Comparison of Two E-commerce Platforms

In today's digital age, having a strong online presence is crucial for businesses to thrive. And when it comes to setting up an e-commerce store, choosing the right platform is of utmost importance. In this article, we will compare two popular e-commerce platforms, Shopify and Ecwid, to help you make an informed decision. We'll discuss their price ranges, features, customizability, integration options, affiliate programs, selling digital products, and provide step-by-step guides to get started on each platform. Whether you're a small business owner planning to sell a few products or an aspiring entrepreneur looking to scale your e-commerce venture, this article has got you covered.

1. Price Range

One of the primary considerations when selecting an e-commerce platform is the price. Both Shopify and Ecwid offer free trial periods, but there are differences in their pricing models. Shopify provides a 3-day free trial, and after that, their plans start from $1 per month. On the other hand, Ecwid offers a free plan for life, allowing you to add up to five products. With Ecwid, you can also create a free website, although the domain name will have an Ecwid extension instead of a .com domain. If you intend to sell more than five products, it's advisable to choose Shopify, even though it comes at a higher cost.

2. Features and Customization

When it comes to features and customization options, Shopify takes the lead. The platform offers a wide range of plugins and apps that allow you to personalize your e-commerce store according to your preferences. This means you can add your own unique touch and create a visually appealing website. Moreover, due to Shopify's popularity, there is ample documentation, tutorials, and plugins available, making it easier for beginners to navigate and customize their stores. Ecwid, on the other hand, focuses on ease of integration with other platforms, such as Google Sites and WordPress, providing straightforward options for integration. Although Ecwid also offers plugins, the resources and tutorials available may be more limited compared to Shopify.

3. Integration with Other Platforms

Both Shopify and Ecwid provide integration options with other apps and platforms, but there are differences in the variety and accessibility of these integrations. Shopify offers a wide range of integrations, including popular options like Zapier. This means you can seamlessly connect your e-commerce store with other apps and services to enhance the functionality of your business. Ecwid, although less extensive in its integrations, offers easy integration options with platforms like Google Sites and WordPress, making it convenient for users looking to add an e-commerce store to their existing websites.

4. Affiliate Programs

One aspect that sets Shopify apart from Ecwid is its affiliate program. Shopify provides an affiliate plan where you can earn a commission for each person you refer who signs up for the platform. This can be an additional revenue stream if you have a strong network and can attract potential users to Shopify. On the other hand, Ecwid does not currently offer such an affiliate program, which might be a significant factor for those interested in referral-based marketing strategies.

5. Selling Digital Products

If you're planning to sell digital products, both platforms offer options, but there are slight differences in their approaches. Ecwid allows you to sell digital products without the need for additional plugins. This means you can start selling digital goods right away. Shopify, on the other hand, requires the use of plugins to enable the sale of digital products. While both platforms offer a variety of plugins at reasonable prices, keep in mind that Ecwid's native support for digital products might be more convenient for those looking for a hassle-free setup.

6. Getting Started on Shopify

To get started on Shopify, simply head to their website and sign up for a free trial. Once signed up, you can begin setting up your e-commerce store by adding products and customizing the design. Shopify provides a user-friendly interface and offers various plugins and apps to enhance your store's functionality and appearance. With its extensive resources and tutorials, you'll find plenty of guidance on setting up and running your store with Shopify.

7. Setting Up an Ecwid Store

If you choose Ecwid as your e-commerce platform, visit their website and sign up to get started. Ecwid offers a free plan that allows you to add up to five products and create a free website. After signing up, you can begin setting up your store by designing and customizing its appearance. Ecwid also provides integration options for platforms like Google Sites and WordPress, allowing you to add your store to an existing website effortlessly.

8. Pros and Cons

To summarize, here are the pros and cons of each platform:

Shopify Pros:

  • Extensive plugins and apps for customization
  • Abundance of resources and tutorials available
  • Popular and widely used platform
  • Scalable and suitable for businesses of all sizes

Shopify Cons:

  • Higher price range compared to Ecwid
  • Learning curve for beginners

Ecwid Pros:

  • Free plan option for life
  • Easy integration with other platforms
  • Native support for digital products

Ecwid Cons:

  • Limited customization options compared to Shopify
  • Fewer plugins and resources available

9. Conclusion

Choosing the right e-commerce platform is a crucial decision that can significantly impact the success of your online business. Both Shopify and Ecwid have their strengths and weaknesses, so it ultimately depends on your specific requirements and budget. If you're new to dropshipping or e-commerce and have no budget constraints, Ecwid's free plan can be a good starting point. On the other hand, if you plan to sell a larger number of products and need more customization options, Shopify's popularity and extensive plugin ecosystem make it a robust choice. Consider your business goals, product range, and customization needs to make the best decision for your e-commerce venture.


  1. Shopify and Ecwid are two popular e-commerce platforms worth considering for your online store.
  2. Price ranges differ between the two platforms, with Shopify offering more features at a higher price point.
  3. Shopify provides extensive customization options and a wide selection of plugins and apps for tailored store design.
  4. Ecwid focuses on easy integration with other platforms, making it convenient for existing website owners.
  5. Shopify offers an affiliate program, while Ecwid has native support for selling digital products.
  6. Getting started on Shopify involves signing up for a free trial and exploring the numerous resources available for customization.
  7. Setting up an Ecwid store involves signing up, adding products, and customizing the store's appearance.
  8. Consider the pros and cons of each platform, along with your specific needs and budget, to make an informed decision.


Q: Can I start with the free plan on Ecwid and then upgrade later if needed? A: Yes, you can begin with the free plan on Ecwid and upgrade to a paid plan as your business grows and you require more features.

Q: Are there any transaction fees associated with Shopify? A: Shopify charges transaction fees for certain payment gateways. However, these fees can be eliminated or reduced by using Shopify Payments, the platform's integrated payment solution.

Q: Can I sell physical products on Shopify and Ecwid? A: Yes, both platforms support the sale of physical products, allowing you to showcase and sell your inventory to customers.

Q: Are there any limitations to the number of products I can add on Shopify and Ecwid? A: The number of products you can add depends on the pricing plan you choose. Shopify's basic plan allows up to 1,000 inventory items, while Ecwid's free plan limits you to five products.

Q: Can I integrate my Shopify or Ecwid store with other apps and platforms? A: Yes, both platforms offer integrations with various apps and platforms to enhance the functionality of your store. Shopify provides a wider range of integration options compared to Ecwid.

Q: Is Shopify or Ecwid better for beginners? A: While both platforms have user-friendly interfaces, Shopify's extensive resources and tutorials make it more beginner-friendly. However, if you prefer simplicity and easy integration, Ecwid might be a suitable choice.

Q: What is the difference between Shopify's affiliate program and Ecwid's referral system? A: Shopify's affiliate program allows you to earn a commission for referring others to their platform. Ecwid does not offer an affiliate program but has a referral system where you can earn credits for recommending their service.

I am a shopify merchant, I am opening several shopify stores. I use ppspy to find Shopify stores and track competitor stores. PPSPY really helped me a lot, I also subscribe to PPSPY's service, I hope more people can like PPSPY! — Ecomvy

Join PPSPY to find the shopify store & products

To make it happen in 3 seconds.

Sign Up
App rating
Shopify Store
Trusted Customers
No complicated
No difficulty
Free trial