Shopify Review: Is It Right For You? Pros And Cons

Shopify Review: Is It Right For You? Pros And Cons

Table of Contents

  1. Introduction
  2. Pros and Cons of Shopify
  3. Pricing
  4. Shopify Basic Plan
  5. Shopify Plan
  6. Advanced Shopify Plan
  7. Shopify Website Builder
  8. Scalability and Flexibility
  9. SEO on Shopify
  10. Shopify Support
  11. Who Should Use Shopify?
  12. Who Shouldn't Use Shopify?
  13. Conclusion

Shopify: The Ultimate E-commerce Website Builder

There are numerous website builders available in the market, making it difficult to choose the best one. In this article, we will review Shopify's website builder to help you determine if it is the right option for your e-commerce website.

Pros and Cons of Shopify

Shopify stands out as an excellent option for e-commerce due to its focus on the industry. However, it may not be suitable for those seeking to build personal or portfolio websites. Let's explore the pros and cons of using Shopify as your website builder.

One significant advantage of Shopify is its user-friendly interface, catering to both beginners and professionals. Additionally, Shopify offers 24/7 technical and customer support, ensuring assistance whenever needed. However, one drawback is its limited versatility for non-e-commerce businesses. Businesses outside the e-commerce realm may not find many useful features on Shopify. Moreover, there is a 2% processing fee per purchase when integrating external payment providers.


To cater to businesses of all sizes, Shopify provides three different plans, each varying in price and features. Let's take a closer look at Shopify's pricing options.

  1. Shopify Basic Plan ($29/month): Despite its name, this plan offers a multitude of features, including an online store, unlimited product listings, 24/7 support, discount codes, and SSL certificate. It is suitable for beginners or small-scale e-commerce businesses.

  2. Shopify Plan ($105/month): The mid-tier plan offers enhanced features such as more staff accounts, in-depth analytics, and the ability to process payments in multiple currencies. It is an ideal choice for growing businesses.

  3. Advanced Shopify Plan ($399/month): Designed for larger enterprises, this plan provides advanced features like extensive staff accounts, inventory tracking across numerous locations, detailed reporting, and a 76% shipping discount.

Shopify Website Builder

Shopify's website builder is relatively easy to use, even for individuals with little to no coding knowledge. While it may not be the simplest option available, it caters specifically to those looking to build online stores. The default theme, called Dawn, offers an attractive design, but users can choose from hundreds of free or premium templates to customize their store.

Scalability and Flexibility

Shopify excels in scalability, capable of supporting business growth. As your business expands, you can upgrade to higher-end plans that offer more detailed analytics and reporting. Shopify hosts over 500,000 online stores, generating approximately $80 billion in annual sales. The platform is known for its flexibility, offering various add-ons, plugins, and plans tailored to different business needs.

SEO on Shopify

While Shopify's SEO features are not as robust as those of Wix or Squarespace, they still provide sufficient tools for smaller operations. Shopify automatically offers powerful SEO features to help improve website rankings on search engines. For larger businesses, hiring an in-house SEO expert is recommended.

Shopify Support

One of the key factors in a thriving online store is reliable customer support. Shopify offers multiple support channels, including live chat, user forums, and email support. The customer service representatives respond promptly and are available 24/7. Additionally, Shopify Compass provides a resourceful educational tool with courses and webinars to enhance online store performance.

Who Should Use Shopify?

Shopify is particularly suitable for small local businesses, artists, artisans, drop shippers, and medium to large enterprises operating or planning to sell products online. It provides an excellent platform to grow existing online stores or transition brick-and-mortar businesses into the e-commerce industry.

Who Shouldn't Use Shopify?

Real estate agents, service-based companies, advertising or marketing agencies, and those not planning to sell products online may find Shopify less suitable for their needs.


Shopify emerges as a leading e-commerce website builder, supporting the growth and success of numerous online businesses. Its pricing plans, flexibility, and dedicated support make it an ideal choice for those looking to create or expand their online stores. With Shopify, you can seamlessly transition from a side gig to a full-time online business. Sign up now and take advantage of the special three-day free trial and discounted pricing for the first three months.


  • Shopify's focus on e-commerce makes it the top choice for selling products online.
  • Shopify offers three different pricing plans to cater to businesses of all sizes.
  • The Shopify website builder is user-friendly, allowing users to create functional online stores quickly.
  • Shopify provides excellent scalability and flexibility, supporting business growth over time.
  • While not the SEO leader, Shopify offers sufficient features to improve search engine rankings.
  • Shopify's customer support is reliable, offering multiple channels for assistance.
  • Shopify is best suited for small businesses, artists, artisans, drop shippers, and medium to large enterprises operating or planning to sell products online.


Q: Can I use Shopify to build a personal or portfolio website? A: No, Shopify primarily caters to businesses that want to sell products online, making it less suitable for personal or portfolio websites.

Q: Is Shopify's website builder easy to use for beginners? A: Yes, Shopify's website builder is designed to be user-friendly for both beginners and professionals.

Q: Does Shopify provide 24/7 customer support? A: Yes, Shopify offers 24/7 customer support through various channels, including live chat, user forums, and email support.

Q: Can I upgrade my Shopify plan as my business grows? A: Yes, Shopify offers different plans tailored to business growth, allowing you to upgrade and access more advanced features as needed.

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