Shopify Pricing: A Guide to Fees and Plans

Shopify Pricing: A Guide to Fees and Plans

Table of Contents:

  1. Introduction
  2. Shopify Pricing Plans 2.1 Basic Shopify Plan 2.2 Shopify Plan 2.3 Advanced Shopify Plan
  3. Features of Shopify Plans 3.1 Staff Accounts 3.2 Number of Products 3.3 Retail Package 3.4 24/7 Support 3.5 Fraud Analysis 3.6 Manual Ordering 3.7 Discount Codes 3.8 Website and Blog 3.9 Free Security Certificate
  4. Additional Features of Medium and Advanced Plans 4.1 Gift Cards 4.2 Professional Reports 4.3 Abandoned Cart Recovery 4.4 Advance Report Builder 4.5 Third Party Calculated Shipping Rate
  5. Credit Card Rates and Transaction Fees 5.1 Credit Card Rates 5.2 Transaction Fees
  6. Choosing Your Shopify Plan
  7. Conclusion

How Much Does Shopify Cost? A Complete Guide to Pricing Plans and Features

Introduction: When considering starting an online business, one of the crucial aspects to consider is the cost of the e-commerce platform you choose. In this article, we will dive into the pricing plans offered by Shopify, one of the leading e-commerce platforms, and explore the features included in each plan. By the end of this guide, you will have a clear understanding of Shopify's pricing structure and be able to make an informed decision on which plan suits your business needs the best.

Shopify Pricing Plans: Shopify offers three main pricing plans: Basic Shopify, Shopify, and Advanced Shopify. Each plan is designed to cater to different levels of business requirements and comes with its own set of features. Let's take a closer look at each plan and what they offer.

  1. Basic Shopify Plan: The Basic Shopify plan is priced at $29 per month and is an excellent option for entrepreneurs who are just starting their online store. This plan includes essential features that cover the basics of running an e-commerce business, such as staff accounts, an unlimited number of products, and unlimited storage space. While it may lack some of the advanced features, the Basic Shopify plan is a budget-friendly option for those who want to dip their toes into the world of online retail.

  2. Shopify Plan: The Shopify plan is priced at $79 per month and is designed for businesses that are ready to scale and require additional features. In addition to all the features included in the Basic Shopify plan, the Shopify plan offers gift cards, professional reports, and abandoned cart recovery. These additional features can help boost customer engagement, analyze sales data effectively, and recover potential lost sales, making the Shopify plan an attractive choice for growing businesses.

  3. Advanced Shopify Plan: The Advanced Shopify plan is suited for established businesses and costs $299 per month. This plan includes all the features from the previous plans, along with an advanced report builder and the ability to use third-party calculated shipping rates. With the advanced features, businesses can gain deeper insights into their sales performance and offer more personalized shipping options, providing a seamless customer experience.

Features of Shopify Plans: Regardless of the pricing plan you choose, Shopify offers several features that are included in all plans. Here are some of the key features that come with every Shopify plan:

3.1 Staff Accounts: Shopify allows you to set up staff accounts, enabling you to grant access to employees or team members while maintaining control over your store's administrative functions. The number of staff accounts available varies depending on the plan you select.

3.2 Number of Products: All Shopify plans allow an unlimited number of products to be added to your store. Whether you have a small catalog or an extensive range of products, Shopify can cater to your needs.

3.3 Retail Package: For businesses with physical stores, Shopify offers a retail package as an add-on. This feature allows you to use credit card scanners and provides an all-in-one service for your iPad, streamlining your offline and online sales.

3.4 24/7 Support: Regardless of the plan you choose, you can count on Shopify's 24/7 support. Their dedicated support team is available around the clock to assist you with any queries or technical issues you may encounter.

3.5 Fraud Analysis: Shopify includes an inbuilt fraud analysis system, which helps you identify potentially fraudulent transactions, reducing the risk of financial loss due to fraudulent activities.

3.6 Manual Ordering: With Shopify, you have the option to create orders manually. This feature is particularly useful when you receive orders via phone or other offline channels, allowing you to have a record of all orders within your online store.

3.7 Discount Codes: Regardless of the plan you're on, Shopify allows you to create and offer discount codes to your customers. This feature enables you to run promotional campaigns and encourage repeat purchases.

3.8 Website and Blog: All Shopify plans come with the ability to set up a website and integrate a blog into your online store. This feature is beneficial for content marketing, establishing your brand's online presence, and engaging with your target audience.

3.9 Free Security Certificate: Shopify provides a free security certificate for all plans. This certificate ensures that your online store can securely receive credit card payments, providing peace of mind to both you and your customers.

Additional Features of Medium and Advanced Plans: In addition to the shared features mentioned above, the Medium and Advanced Shopify plans offer additional features that can enhance your online business. Let's explore these features in more detail:

4.1 Gift Cards: The Medium and Advanced Shopify plans allow you to offer gift cards to your customers. This feature enables your customers to purchase and share digital gift cards, which can be redeemed for products in your store. Gift cards can be a powerful marketing tool to drive sales and attract new customers.

4.2 Professional Reports: With the Medium and Advanced plans, you gain access to professional reporting features. These enhanced reporting capabilities provide you with detailed insights into your sales, allowing you to make data-driven decisions and track the performance of your store.

4.3 Abandoned Cart Recovery: Abandoned cart recovery is a feature exclusive to the Medium and Advanced Shopify plans. When enabled, Shopify automatically sends reminder emails to customers who have left items in their cart without completing the purchase. This feature helps recover lost sales and encourages customers to return to your store.

4.4 Advance Report Builder: The Advanced Shopify plan offers an advanced report builder that provides even more sophisticated reporting features. With this tool, you can delve deeper into your store's data and analyze various aspects of your sales, inventory, and customer behavior.

4.5 Third-Party Calculated Shipping Rate: If you require more flexibility in setting individual shipping rates for different products, the Advanced Shopify plan allows you to use third-party calculated shipping rates. This feature calculates shipping costs based on factors such as weight, size, and destination. It offers a higher level of customization to ensure accurate shipping costs for your customers.

Credit Card Rates and Transaction Fees: In addition to the monthly pricing plans, Shopify charges credit card rates and transaction fees on each order processed through your online store. Here's a breakdown of how these fees work:

5.1 Credit Card Rates: The credit card rates vary depending on the pricing plan you choose. The Basic Shopify plan has a credit card rate of 2.9% + 30 cents per transaction, the Shopify plan has a rate of 2.6% + 30 cents per transaction, and the Advanced Shopify plan has a rate of 2.4% + 30 cents per transaction. The credit card rate represents the percentage deducted from the order value for processing credit card payments.

5.2 Transaction Fees: In addition to credit card rates, Shopify also charges transaction fees on each order made through your store. The fees vary based on the plan you're on, with the Basic Shopify plan incurring a fee of 2.0%, the Shopify plan incurring a fee of 1.0%, and the Advanced Shopify plan having no transaction fees. These fees are on top of the credit card rates and are charged per order, not per item bought.

Choosing Your Shopify Plan: When deciding which Shopify plan to choose, it's crucial to assess your business needs, budget, and growth potential. If you're just starting or have a small product catalog, the Basic Shopify plan may be sufficient. However, if you anticipate rapid growth or require advanced features like gift cards or professional reporting, upgrading to the Shopify or Advanced Shopify plan would be a wise choice.

Conclusion: Shopify offers a range of pricing plans, each tailored to different business needs. From the Basic Shopify plan to the Advanced Shopify plan, there is an option for every stage of your online business journey. By understanding the features and costs associated with each plan, you can make an informed decision on which plan will best serve your business goals. With Shopify's user-friendly interface and extensive feature set, you'll have the tools you need to build and grow a successful online store.


  • Shopify offers three pricing plans: Basic Shopify, Shopify, and Advanced Shopify.
  • Each plan comes with a different set of features to cater to different business needs.
  • Basic Shopify plan is suitable for beginners with a lower budget but offers essential features for starting an online store.
  • Shopify and Advanced Shopify plans offer additional features for scaling and growing businesses.
  • All plans include staff accounts, unlimited product listings, and 24/7 customer support.
  • Medium and Advanced plans provide features such as gift cards, advanced reports, and abandoned cart recovery.
  • Shopify charges credit card rates and transaction fees on each order processed through your online store.
  • When choosing a plan, consider your business needs, budget, and growth potential.


Q: Can I try Shopify for free before subscribing to a paid plan? A: Yes, Shopify offers a 14-day free trial where you can explore the platform and its features without entering any credit card details.

Q: Can I switch between pricing plans? A: Yes, you can upgrade or downgrade your Shopify plan at any time. Shopify provides flexibility in choosing the plan that best suits your current business needs.

Q: What payment options are available for customers on Shopify? A: Shopify supports various payment gateways, including Shopify Payments, which offers seamless integration and eliminates transaction fees. Other popular options include PayPal, Stripe, and

Q: Are there any transaction fees for using Shopify Payments? A: No, if you choose to use Shopify's built-in payment gateway, Shopify Payments, there are no additional transaction fees on top of the credit card rates.

Q: Can I sell both physical and digital products on Shopify? A: Yes, Shopify allows you to sell both physical and digital products. You can set up digital product downloads and manage inventory for physical products.

Q: Can I cancel my Shopify subscription at any time? A: Yes, you have the flexibility to cancel your Shopify subscription at any time. However, it's important to note that Shopify does not offer refunds for any unused portion of a subscription.

Q: Does Shopify provide SEO tools to improve my store's visibility? A: Yes, Shopify offers various built-in SEO features, such as customizable title tags, meta descriptions, and URL structures. Additionally, there are numerous third-party apps available in the Shopify App Store to further optimize your store's SEO.

Q: Is Shopify suitable for large-scale enterprises? A: Yes, Shopify can accommodate large-scale enterprises. The Advanced Shopify plan offers advanced features and scalability options to support the growth of established businesses.

Q: Can I use my own domain name with Shopify? A: Yes, Shopify allows you to use your own domain name or register a new one directly through the platform. Having a custom domain can enhance your brand's credibility and professionalism.

Q: Does Shopify charge any additional fees besides the monthly plan cost? A: Besides the monthly plan cost and credit card rates, Shopify may charge additional fees for certain features or services, such as premium themes, apps, or third-party integrations. However, these fees are optional and can be carefully chosen based on your business requirements.

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