Revolutionizing Multi-Store Management with Shopify Plus
Table of Contents
- Introduction
- The Power of Multiple Stores
- Reasons for Opening Multiple Stores
- Launching Sub-Brands
- Testing New Product Ideas
- Expanding Globally
- Challenges of Operating Multiple Stores
- Complexity and Duplication
- Staff and User Management
- The All-New Shopify Plus
- Single Merged Identity Account
- Rolled-Up Insights and Analytics
- Easy View and Understanding of Stores
- Simplified Store Creation and Cloning
- Centralized Staff Account Management
- Tools for Multi-Store Work
- Unified View of Customers
- Shopify Flow for Automated Tasks
- Centralized Workflow Management
- Conclusion
- FAQ
The All-New Shopify Plus: Revolutionizing Multi-Store Management
In today's rapidly changing world of commerce, scaling and growing a brand can become increasingly challenging. This is particularly true for large and complex merchants operating multiple stores. With the all-new Shopify Plus, managing multiple stores becomes simpler, more efficient, and highly effective.
Introduction
At Shopify Plus, we are proud to power some of the fastest-growing brands in the history of commerce. Our mission is to empower these brands, even as the world becomes more dynamic and complex. One of the major challenges faced by our largest and most complex merchants is operating multiple stores. While most merchants run a single online store, our top-tier merchants often have compelling reasons to open multiple stores. These reasons can include launching distinct sub-brands, testing new product ideas, or expanding globally.
The Power of Multiple Stores
For our largest and most complex merchants, having multiple stores has become a fundamental tactic for growth. It allows them to tailor experiences to each brand, conduct low-risk experiments, and address diverse customer needs. However, managing multiple stores is not an easy task, especially at scale. The complexity increases as each new store requires additional staff, logins, integrations, and configurations. Shopify Plus recognized the need to address these challenges and provide a seamless solution for multi-store management.
Reasons for Opening Multiple Stores
Launching Sub-Brands
Merchants often use multiple stores to launch distinct sub-brands. This strategy allows them to create unique identities for each brand, effectively reaching different target audiences and establishing a strong brand presence.
Testing New Product Ideas
Multiple stores provide merchants with the flexibility to test out new product ideas in a low-risk way. By creating separate stores for these experiments, merchants can gauge market demand, gather customer feedback, and fine-tune their offerings before fully committing.
Expanding Globally
Expanding globally is a common reason for merchants to operate multiple stores. Different geographies have diverse customer needs, preferences, and purchasing behaviors. By segmenting and addressing these differences through separate stores, merchants can tailor their merchandise and experiences to specific regions, thereby maximizing their global growth potential.
Challenges of Operating Multiple Stores
While multiple stores offer immense benefits, they also introduce added complexity to the already challenging task of growing and scaling a brand. Each new store means managing duplicated efforts, such as logging in to different platforms, performing repetitive tasks, and configuring integrations. Additionally, the process of hiring and managing staff across multiple stores can be time-consuming and prone to errors.
The All-New Shopify Plus
To overcome these challenges, Shopify Plus has fundamentally reimagined how multi-store management should work. With the all-new Shopify Plus, merchants now have a seamless and efficient solution for operating multiple stores.
Single Merged Identity Account
Instead of maintaining separate logins for each store, merchants using Shopify Plus can now access everything with a single merged identity account. This streamlined approach saves time and eliminates the need for multiple logins, making it easier to navigate between stores and manage operations effectively.
Rolled-Up Insights and Analytics
With the all-new Shopify Plus, merchants gain valuable insights and analytics across all their stores. A centralized dashboard provides a comprehensive view of key metrics, allowing merchants to track performance, identify trends, and make informed business decisions.
Easy View and Understanding of Stores
The revamped Shopify Plus platform offers an intuitive interface that enables merchants to easily view and understand all their stores at a glance. This consolidated view eliminates the need to navigate through different stores separately, saving time and effort.
Simplified Store Creation and Cloning
Creating a new store or cloning existing ones has been simplified in Shopify Plus. With just a few clicks, merchants can automatically build a new store and add it to their organization. This streamlined process saves time and eliminates the manual effort required to set up additional stores.
Centralized Staff Account Management
Managing staff accounts across an organization is now centralized in Shopify Plus. This means that administrators can configure account information, grant access, set permissions, and send invitations from one central place. This simplifies the process of adding new users to multiple stores, reducing administrative burden and potential errors.
Tools for Multi-Store Work
The all-new Shopify Plus is equipped with a range of powerful tools specifically designed to support multi-store work. These tools enhance efficiency, automate tasks, and streamline workflows.
Unified View of Customers
Shopify Plus provides merchants with a unified view of customers across all their stores. This means that regardless of which store a customer orders from, support staff can access a single central record containing the customer's history and details. This unified view facilitates better customer understanding, retention, and engagement.
Shopify Flow for Automated Tasks
Shopify Flow, a powerful automation tool, is seamlessly integrated into Shopify Plus. Using a point-and-click interface, merchants can automate manual tasks across their business. This feature has proven highly effective, with Shopify Plus merchants already automating over 1.85 billion tasks. The centralized workflow management allows merchants to track, edit, and enable workflows across all stores from one central place.
Conclusion
With the all-new Shopify Plus, managing multiple stores has never been easier. The streamlined approach, consolidated insights, and purpose-built tools empower merchants to scale their businesses effectively. By eliminating complexities, duplication, and administrative burdens, Shopify Plus allows merchants to focus on what truly matters: growing their brands and achieving their goals.
FAQ
Q: Can I operate multiple sub-brands using Shopify Plus?
A: Absolutely! Shopify Plus allows merchants to launch and manage distinct sub-brands through multiple stores.
Q: Can I test new product ideas using multiple stores on Shopify Plus?
A: Yes, merchants on Shopify Plus can easily create new stores to test out product ideas in a low-risk manner.
Q: How does Shopify Plus support global expansion?
A: Shopify Plus offers the flexibility to segment and address different customer needs through multiple stores, enabling merchants to expand globally with tailored merchandise and experiences.
Q: Can I automate manual tasks across all my stores?
A: Yes, Shopify Plus integrates Shopify Flow, a powerful automation tool, to help merchants automate tasks across all their stores.
Q: Is staff management simplified in Shopify Plus?
A: Absolutely! Shopify Plus provides a centralized platform to manage user accounts across all stores, making staff management more efficient and error-free.
Q: Can I view a unified customer record across all my stores?
A: Yes, Shopify Plus offers a unified view of customers, allowing merchants to access a single central record regardless of which store the customer ordered from.
