Revolutionizing eCommerce with Midjourney, 3D Renders, Figma, and Shopify
Table of Contents:
- Introduction
- The Creative Experiment with Gothic.com
- Designing a Unique Ring
3.1. Using Mid-Journey for Inspiration
3.2. Creating Different Examples
3.3. The Importance of Visuals and Close-Up Images
3.4. Incorporating Videos for better Conversion
3.5. Showcasing Defects and Rustic Appeal
- Improving the Product Pitch and Conversion Rate
4.1. Introducing a New Grid Design
4.2. Making the User Experience Frictionless
4.3. Offering Upsells and Customization Options
4.4. Leveraging Social Proof and Customer Reviews
4.5. Utilizing a FAQ Accordion
4.6. Encouraging Additional Purchases with "You May Also Like"
- The Future of the Project
5.1. Transitioning from Figma to Shopify
5.2. Eliminating the Need for Third-Party Landing Page Builders
5.3. Developing Native Features and Replacing Monthly Apps
- Conclusion
The Creative Experiment with Gothic.com
In today's video, we are thrilled to share with you a creative experiment we conducted with the well-known brand, Gothic.com. Please note that we do not have any affiliation with this brand, but we enjoy exploring innovative ideas at our agency. Our goal was to reimagine Gothic.com's product pages and showcase how a visually appealing and high-converting design could enhance their online performance. Join us as we dive deep into this exciting project and explore the journey from mid-conception to implementation.
Introduction
Before we embark on this remarkable journey, we would like to express our gratitude to all our subscribers and supporters. Your genuine interest and engagement with our agency mean the world to us. As a token of our appreciation, we are committed to creating even better videos in the coming months. And today's video is nothing short of thrilling! We'll be exploring the fusion of mid-journey and Shopify, with a special focus on gothic.com. So, let's dive right in.
Designing a Unique Ring
3.1 Using Mid-Journey for Inspiration
To begin our creative experiment, we needed to start from scratch. Since our agency doesn't sell rings, we decided to design one ourselves. With the help of the mid-journey platform, we gathered ideas and inspiration that would not only help us create a unique ring but also build it into a brand - a lifestyle brand that exudes premium quality and entices customers to make a purchase.
3.2 Creating Different Examples
With the art direction in mind, our talented designer, Morelio, began the 3D rendering process. We wanted to capture different angles and compositions, creating a range of examples to further refine our vision. From close-up shots highlighting intricate details to contextual placements on items like whiskey barrels, we sought to achieve a captivating aesthetic that resonates with the target audience – individuals who appreciate a touch of rustic charm, reminiscent of renowned rings such as those seen on Sons of Anarchy.
3.3 The Importance of Visuals and Close-Up Images
One of our main objectives was to showcase the ring's beauty through the power of visuals. We wanted potential customers to experience the ring up close, allowing them to observe its unique features and imperfections. In doing so, we aimed to create an authentic appeal that would resonate with the brand's target audience. Our attention to detail extended beyond still images, as we also incorporated videos to provide a comprehensive view of the ring from various angles and highlight its intricate designs.
3.4 Incorporating Videos for Better Conversion
We believe that videos are conversion bangers! Therefore, integrating them into our product page design was a priority. Through these videos, we showcased the beauty and craftsmanship of the ring, engaging potential customers visually and evoking a sense of desire. By presenting the ring in motion, we aimed to evoke emotions and create a connection between the product and its potential buyers.
3.5 Showcasing Defects and Rustic Appeal
In line with the brand's aesthetic and customer preferences, we deliberately chose not to make the ring look flawless. Our objective was to accentuate its rustic charm and imperfections, resonating with the authenticity sought by our target audience. By doing so, we ensured that the ring exuded a raw and manly appeal, making it all the more appealing to the target demographic.
Improving the Product Pitch and Conversion Rate
4.1 Introducing a New Grid Design
In our quest to create a more visually appealing and premium product page, we adopted a unique grid design. This design approach aligns with the current trend and allows users to click on the visuals for a closer look. By utilizing large, captivating images and seamless zoom functionality, we aimed to captivate visitors from the moment they landed on the page.
4.2 Making the User Experience Frictionless
One of the key principles of e-commerce is to create a frictionless user experience. To achieve this, we revamped the website's drop-down menu. Instead of an eyesore that spans horizontally, we transformed it into a vertical layout. Additionally, we integrated an intuitive ring size selection mechanism, allowing customers to easily find their size or learn how to measure it accurately. By minimizing the effort required for customers to make a purchase, we aimed to enhance the overall user experience.
4.3 Offering Upsells and Customization Options
To increase the average order value (AOV) and build trust, we incorporated upsells and customization options into the product page design. Customers now have the opportunity to personalize their ring with engraving for an additional fee. The upsell section can be fully customized within Shopify, offering flexibility in terms of image, button text, and even dynamically fetching related products.
4.4 Leveraging Social Proof and Customer Reviews
Social proof is a powerful tool in driving conversions. We dedicated a section on the product page to showcase customer reviews and ratings. By incorporating visually appealing and authentic photo reviews, we aimed to instill trust and confidence in potential customers. We believe that displaying real experiences and positive feedback can significantly influence purchasing decisions.
4.5 Utilizing a FAQ Accordion
To address potential customer inquiries and provide detailed information, we implemented an FAQ accordion section. Customers can expand and collapse the answers to commonly asked questions, ensuring they have all the necessary information at their fingertips. This streamlined approach minimizes any confusion or hesitation that prospective buyers may experience, ultimately increasing the likelihood of conversions.
4.6 Encouraging Additional Purchases with "You May Also Like"
Capitalizing on cross-selling opportunities, we included a "You May Also Like" section on the product page. By showcasing related products that complement the ring, we aim to entice customers to explore additional items and make multiple purchases. This feature enables us to increase the overall order value and enhance the shopping experience for customers.
The Future of the Project
5.1 Transitioning from Figma to Shopify
While the current design we showcased is a prototype on the Figma platform, our ultimate goal is to develop it natively within Shopify. This transition will allow us to bring the design to life and provide users with a seamless and immersive shopping experience without relying on third-party landing page builders.
5.2 Eliminating the Need for Third-Party Landing Page Builders
One of our key objectives is to reduce dependency on third-party landing page builders. By developing native features within Shopify, such as announcement bars and bundle upsells, we can minimize monthly app subscriptions. This approach not only saves costs but also provides greater flexibility and customization options for our clients.
5.3 Developing Native Features and Replacing Monthly Apps
We are constantly exploring ways to optimize the Shopify platform and empower our clients with native features that eliminate the need for additional monthly app subscriptions. Whether it's creating customizable announcement bars, implementing a smart bundle upsell system, or finding innovative solutions for common e-commerce challenges, we are dedicated to delivering value and efficiency to our clients.
Conclusion
In conclusion, our creative experiment showcased the immense potential of combining mid-journey and Shopify to revolutionize product page design. By prioritizing visually captivating elements, incorporating videos, and personalizing the user experience, we aimed to enhance the conversion rates and overall success of gothic.com. We will continue to explore new avenues, refine our processes, and share valuable insights with you in upcoming videos.
Stay tuned for our next video, where we will delve into the intricate details of the 3D rendering process. We hope you found this journey as exciting as we did. Should you have any questions or requests, please don't hesitate to reach out. Thank you for your unwavering support and appreciation. All the best!
Highlights:
- Creative experiment with gothic.com
- Designing a unique ring inspired by mid-journey
- Incorporating visuals and videos for enhanced conversion
- Introducing a new grid design for an immersive user experience
- Offering upsells and customization options to boost AOV
- Leveraging social proof and customer reviews for trust-building
- Utilizing a FAQ accordion for easy access to information
- Implementing cross-selling with "You May Also Like" section
- Transitioning from Figma to Shopify for seamless integration
- Developing native features and reducing app dependencies
FAQ:
Q: How did you generate ideas for the unique ring design?
A: We used the mid-journey platform to gather inspiration and explore different design possibilities.
Q: Did you include videos in the product page design?
A: Yes, we believe that videos are powerful conversion tools. By showcasing the ring from various angles, we aimed to evoke emotions and create a deeper connection with potential customers.
Q: How did you make the user experience frictionless?
A: We revamped the drop-down menu layout and introduced an intuitive ring size selection mechanism. Our goal was to minimize the effort required for customers to make a purchase and create a seamless user experience.
Q: What social proof elements did you incorporate?
A: We dedicated a section on the product page to showcase customer reviews and ratings, including visually appealing and authentic photo reviews. This helps build trust and confidence in potential customers.
Q: What are your plans for the future of this project?
A: We are eager to transition the design prototype from Figma to Shopify, providing users with a seamless shopping experience without relying on third-party landing page builders. Additionally, we aim to develop native features within Shopify, eliminating the need for costly monthly app subscriptions.
Q: How can I get more information about the 3D rendering process?
A: In our upcoming videos, we will provide detailed insights into the 3D rendering process, including the software we use and the techniques employed by our designers.
