Maximizing ROI: Understanding Shopify Pricing Plans and Fees

Maximizing ROI: Understanding Shopify Pricing Plans and Fees

Table of Contents

  1. Introduction
  2. Shopify Plans and Fees
    1. Basic Shopify
    2. Shopify
    3. Advanced Shopify
    4. Shopify Plus
  3. Shopify Payments
    1. What is Shopify Payments?
    2. Online Credit Card Rates
    3. In-Person Credit Card Rates
    4. Additional Fees for Using Other Payment Providers
  4. Using the Shopify Pricing Calculator
    1. Example Calculation
    2. Currency Conversion
  5. Optional Payments
    1. Buying Your Own Domain
    2. Purchasing Themes
    3. Using Shopify Apps
  6. Choosing the Right Shopify Plan
    1. Starting with the Basic Plan
    2. Upgrading to Higher Plans
    3. Trying the 14-day Free Trial
  7. Conclusion

Shopify Fees: Understanding the Costs

Managing an online store entails careful consideration of the platform's pricing structure. Shopify, one of the leading e-commerce platforms, offers various plans with different fees to cater to the needs of different businesses. In this article, we will delve into the details of Shopify's pricing and help you understand how to calculate the costs associated with using the platform effectively.


Before building your online store on Shopify, it is crucial to understand the plans and fees included in each plan. Shopify offers three main plans: Basic Shopify, Shopify, and Advanced Shopify. Additionally, there is the Shopify Plus plan designed for large enterprises. By thoroughly understanding the plans and fees, you can make an informed decision that aligns with your business requirements.

Shopify Plans and Fees

  1. Basic Shopify
    • Cost: $29 USD per month
    • Key Features: Includes essential features for starting a new online business, such as unlimited products, 24/7 support, and two staff accounts.
  2. Shopify
    • Cost: $79 USD per month
    • Key Features: Offers additional features like gift cards, professional reports, and abandoned cart recovery.
  3. Advanced Shopify
    • Cost: $299 USD per month
    • Key Features: Includes advanced features such as advanced report builder and third-party calculated shipping rates.
  4. Shopify Plus
    • Pricing: Custom pricing for large enterprises
    • Key Features: Tailored for high-volume businesses and offers enterprise-grade features and support.

Shopify Payments

To accept payments on your Shopify store, you have the option to use Shopify Payments, a built-in payment gateway. Shopify Payments supports popular payment methods, including credit cards like Mastercard and American Express. However, it is currently available in limited countries. By using Shopify Payments, you can eliminate transaction fees for purchases made on your store.

Online Credit Card Rates

When a customer makes a purchase on your online store, online credit card rates are applied. The rates vary depending on the chosen plan:

  • Basic Shopify: 2.9% + 30 cents
  • Shopify: 2.6% + 30 cents
  • Advanced Shopify: 2.4% + 30 cents

In-Person Credit Card Rates

If you sell products in person, there are additional fees to consider. In-person credit card rates differ based on the plan and range from 2.7% to 2.4%. These rates are applied when you use a card reader to process payments outside your online store.

Additional Fees for Using Other Payment Providers

If you opt not to use Shopify Payments and choose alternative payment providers, additional transaction fees will be charged. The fees are as follows:

  • Basic Shopify: 2%
  • Shopify: 1%
  • Advanced Shopify: 0.5%

Using the Shopify Pricing Calculator

To facilitate precise cost calculations with respect to your business requirements, Shopify provides a pricing calculator. This tool allows you to enter your average order value and number of monthly orders to estimate your monthly cost accurately. Additionally, it takes into account the chosen Shopify plan and whether Shopify Payments will be used.

Example Calculation

Let's walk through an example calculation using the Shopify pricing calculator. Suppose your average order value is $50 and you have 100 orders per month. By inputting these values and selecting the Basic Shopify plan with Shopify Payments, the calculator will generate your monthly cost. In this case, the cost would amount to $204 USD or approximately 173 euros.

Optional Payments

Apart from the base fees, there are optional payments to consider. If you decide to buy your own domain, the cost will range from $17 to $30 USD per year. Purchasing themes can be a one-time expense or available for free, depending on the chosen theme. However, Shopify apps may incur monthly charges, so it is prudent to choose apps carefully to avoid excessive costs.

Choosing the Right Shopify Plan

Selecting the appropriate Shopify plan for your business is crucial. We recommend starting with the Basic Shopify plan for a few months and then upgrading to higher plans as your business grows. Shopify offers a 14-day free trial, allowing you to experience the platform firsthand and determine its benefits for your business before committing to a paid plan.


Understanding the costs associated with using Shopify is essential for making informed decisions about your online store. By comprehending the various plans and fees, as well as utilizing tools like the Shopify pricing calculator, you can estimate your expenses accurately. Consider your business needs, growth potential, and budget to choose the most suitable Shopify plan.

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