Maximize Your Reviews with Custom Questions

Maximize Your Reviews with Custom Questions

Table of Contents:

  1. Introduction
  2. Why use custom questions in review request emails 2.1 Collecting additional data points 2.2 Elevating feedback beyond plain text reviews
  3. Benefits of custom questions in reviews 3.1 More robust and informative reviews 3.2 Comprehensive customer profile 3.3 Enhanced user-generated content
  4. Using custom questions to create custom filters 4.1 Segmenting reviews by relevant characteristics 4.2 Improving user experience
  5. How to enable custom questions 5.1 Login to Yacht Pro Reviews admin 5.2 Navigating to collect reviews custom questions 5.3 Creating default form 5.4 Creating category-specific form
  6. Types of questions and their uses 6.1 Customer-related questions 6.2 Product-related questions
  7. Marking questions as required 7.1 Ensuring reviewer engagement
  8. Previewing and testing custom questions 8.1 Previewing changes 8.2 Testing the review request emails
  9. Conclusion

The Power of Custom Questions in Review Request Emails

Introduction: Review request emails are a crucial part of gathering valuable feedback from customers. However, simply relying on plain text reviews may not provide enough depth and insights. This is where the use of custom questions in review request emails becomes essential. By incorporating additional questions, businesses can collect more data points about their products and customers, resulting in more robust and informative reviews.

Why use custom questions in review request emails:

  1. Collecting additional data points: Including custom questions in email requests allows businesses to gather specific information that goes beyond the basic review. Questions can be tailored to collect data on factors such as age, shoe size, or reasons for purchase. This additional information provides businesses with deeper insights into their customer demographics and preferences.

  2. Elevating feedback beyond plain text reviews: Custom questions enable businesses to gather more detailed feedback about the product itself. This can include questions regarding battery life, durability, or whether the product is true to size. By collecting this information, businesses can enhance the quality of each review, providing potential customers with more useful and detailed information.

Benefits of custom questions in reviews:

  1. More robust and informative reviews: Custom questions ensure that the reviews collected are more comprehensive and informative. By asking specific questions related to the customer's experience or the product's features, businesses can gather in-depth feedback that goes beyond surface-level impressions.

  2. Comprehensive customer profile: By incorporating customer-related questions, businesses can create a comprehensive customer profile. This additional data can help in understanding customer preferences, shopping habits, and demographics, allowing for better-targeted marketing efforts and product improvements.

  3. Enhanced user-generated content: The use of custom questions makes user-generated content (UGC) more powerful. By collecting additional data points and insights, businesses can create a repository of UGC that provides valuable information to potential customers. This increases trust and credibility, ultimately leading to higher conversion rates.

Using custom questions to create custom filters:

  1. Segmenting reviews by relevant characteristics: Custom questions also allow businesses to create custom filters. By segmenting reviews based on specific characteristics that are relevant to customers, such as age range, body type, or product preferences, businesses can make it easier for shoppers to find reviews that are best suited to their needs and preferences.

  2. Improving user experience: With the ability to filter reviews, customers no longer need to scroll through endless pages of reviews to find the most relevant ones. Custom filters enable shoppers to quickly and easily find reviews that match their specific requirements, resulting in a more satisfying user experience.

How to enable custom questions:

  1. Login to Yacht Pro Reviews admin: To enable custom questions, log into your Yacht Pro Reviews admin panel. This is where you can customize and manage your review request emails.

  2. Navigating to collect reviews custom questions: Within the admin panel, find the section labeled "Collect Reviews" and click on "Custom Questions." This is where you can create and manage your custom question forms.

  3. Creating default form: If your brand sells only one type of product, it is recommended to create a default form that will display in all product review request emails. This default form will contain general questions that apply to all products.

  4. Creating category-specific form: For brands that sell multiple product categories, it is advisable to create category-specific forms. These forms will contain questions tailored to each product category. By tagging products with relevant categories, you can ensure that the correct form is displayed in review request emails.

Types of questions and their uses:

  1. Customer-related questions: Customer-related questions ask for additional information about the reviewer. These questions can cover aspects such as age, shoe size, or reasons for the purchase. Multiple-choice questions are commonly used as they are easier to filter on product pages, allowing customers to sort reviews based on specific demographics.

  2. Product-related questions: Product-related questions focus on gathering more information about the product itself. These questions might inquire about battery life, durability, or if the product is true to size. While these questions may not be as filterable, they still contribute to enhancing the quality of each review by providing specific insights.

Marking questions as required:

To ensure reviewer engagement, it is possible to mark questions as required. By checking the "required" box, reviewers will be obligated to answer the questions in order to successfully submit their review. This helps in gathering complete and comprehensive feedback from customers.

Previewing and testing custom questions:

Once the custom question form is created, it is essential to proofread the content and ensure its accuracy. The form can be previewed within the admin panel to see how it will appear in the review request emails. Additionally, it is advisable to test the review request emails by sending a test email to see exactly what customers will experience.

Conclusion: Custom questions in review request emails add depth and insights to the feedback collected from customers. By asking specific questions about the customer and the product, businesses can gather more robust and informative reviews. This helps in creating a comprehensive customer profile, enhancing the quality of user-generated content, and improving the overall user experience. Enable custom questions in your review request emails and leverage the power of valuable insights.

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