Maximize Your Marketing with Email Automation

Maximize Your Marketing with Email Automation

Table of Contents

  1. Introduction
  2. Creating New Workflows
  3. Welcome Automation
  4. Abandoned Cart Workflow
  5. Customer Activation Workflow
  6. Product Abandonment Workflow
  7. Cross-Sell Automation
  8. Back in Stock Feature
  9. Birthday Automation
  10. Custom Workflows
  11. Conclusion


Welcome to Amazon's workflow guide! In this article, we will explore the various workflows offered by Amazon and how you can utilize them to automate your email marketing campaigns. Whether you are new to email marketing or an experienced marketer, this guide will provide you with valuable insights on how to effectively engage your subscribers and boost your sales. From welcome automation to custom workflows, let's dive into the details and discover the power of Amazon's workflow capabilities.

1. Creating New Workflows

To get started with creating a new workflow, simply click on the designated button in the Amazon interface. You will be directed to the preset library, where you can find a wide range of pre-built templates to suit your email marketing needs. These templates are designed to automate your email campaigns and make your life easier.

2. Welcome Automation

The first automation you should set up is the welcome automation. This workflow is essential for welcoming your new subscribers and making a positive first impression. By customizing the preset template, you can tailor the welcome email to reflect your brand and offer a discount or incentive to new subscribers. The workflow begins when customers sign up via your Shopify form or any other designated form, and ends when they make a purchase on your store.

3. Abandoned Cart Workflow

Next, let's explore the abandoned cart workflow, which is a popular and effective email marketing automation. This workflow is triggered when customers add products to their cart but leave without making a purchase. The goal is to re-engage these potential customers and encourage them to complete their purchase. By offering discounts or personalized reminders, you can entice customers to return to your store and convert their abandoned carts into successful purchases.


  • Increases chances of recovering lost sales
  • Provides an opportunity to offer discounts and incentives to undecided customers


  • Requires strategic planning and constant optimization for maximum effectiveness

4. Customer Activation Workflow

The customer activation workflow focuses on re-engaging customers who have previously made a purchase but haven't made a new purchase in a while. This workflow is designed to reignite their interest and encourage repeat purchases. By sending targeted emails or notifications, you can offer personalized recommendations or exclusive discounts to entice customers to make a new purchase. The workflow checks if the customer has made a purchase within a specified time frame (e.g., 40 days) and sends out an email accordingly.

5. Product Abandonment Workflow

The product abandonment workflow is another powerful automation that can significantly increase your sales. This workflow targets customers who have shown interest in specific products but did not make a purchase or add the products to their cart. By offering relevant product recommendations and reminders, you can encourage these customers to reconsider their decision and complete the purchase. This workflow is triggered when customers view products and exit the store without making a purchase.


  • Offers personalized product recommendations based on customer behavior
  • Can significantly increase sales for specific products


  • Requires accurate tracking and analysis of customer behavior and preferences

6. Cross-Sell Automation

The cross-sell automation is a valuable tool to increase your average order value and maximize revenue. This workflow offers customers relevant products that complement their recent purchase. By recommending products that are likely to appeal to the customer, you can upsell and increase the overall value of each transaction. The cross-sell automation is triggered when customers purchase a specific product and ends when they make a purchase of another product.

7. Back in Stock Feature

The back in stock feature allows customers to sign up for notifications when a desired product is out of stock but becomes available again. This automation keeps customers informed and ensures that they have the opportunity to purchase their desired products once they are back in stock. By sending timely notifications, you can create a sense of urgency and drive sales when products become available again.

8. Birthday Automation

The birthday automation is a great way to show appreciation to your customers and foster strong relationships. By sending personalized birthday wishes and exclusive offers, you can make your customers feel special and encourage them to shop on their special day. This automation is triggered based on the customer's birthday or upcoming birthday and can be customized to reflect your brand's tone and style.

9. Custom Workflows

While Amazon provides a wide range of pre-built templates, you may have unique and specific requirements for your email marketing campaigns. In such cases, you can create custom workflows from scratch using the blank canvas option. This gives you complete flexibility to design and tailor your workflows based on specific triggers, customer behavior, and other parameters. You can choose from various triggers and contact properties to create highly customized and targeted email campaigns.

10. Conclusion

In conclusion, Amazon's workflow feature offers a plethora of options to automate your email marketing campaigns and drive sales. From welcome automations to product abandonment workflows, there are numerous opportunities to engage your subscribers and boost your revenue. Whether you prefer to use pre-built templates or create customized workflows, Amazon's user-friendly interface makes it easy to set up and execute your email marketing strategies. Start using Amazon's workflow feature today and take your email marketing to the next level!


  • Amazon offers a wide range of workflow templates to automate email marketing campaigns.
  • Welcome automation is essential for making a positive first impression on new subscribers.
  • The abandoned cart workflow helps recover lost sales by enticing customers to complete their purchase.
  • Customer activation workflows re-engage past customers who haven't made a recent purchase.
  • Product abandonment workflows target customers who showed interest in specific products but didn't make a purchase.
  • Cross-sell automation maximizes revenue by offering relevant products that complement recent purchases.
  • Back in stock notifications inform customers when desired products become available again.
  • Birthday automation allows you to send personalized birthday wishes and offers to build customer loyalty.
  • Custom workflows provide complete flexibility to tailor email campaigns based on specific triggers and parameters.
  • Amazon's workflow feature is user-friendly and suitable for both beginners and advanced email marketers.


Q: Is Amazon's workflow feature suitable for beginners? A: Yes, Amazon's workflow feature is designed to be user-friendly and accessible for beginners. The preset templates make it easy to set up automations without the need for advanced technical knowledge.

Q: Can I customize the pre-built templates to match my brand's style? A: Yes, you can easily customize the pre-built templates to reflect your brand's style and tone. This allows you to maintain consistency across your email marketing campaigns.

Q: Can I track the performance of my workflows and make adjustments if needed? A: Absolutely! Amazon provides analytics and reporting tools to track the performance of your workflows. This data allows you to make data-driven decisions and optimize your campaigns for better results.

Q: Can I create custom workflows based on specific triggers and customer behavior? A: Yes, Amazon's workflow feature offers the flexibility to create custom workflows based on specific triggers, customer behavior, and other parameters. This allows you to design highly targeted and personalized email campaigns.

Q: Is Amazon's workflow feature completely free to use? A: Yes, Amazon's workflow feature is completely free to use. You can start utilizing the feature with just a few clicks and explore the benefits of automated email marketing without any additional costs.

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