Mastering Your Instagram Aesthetic: Essential Tips and Tricks

Mastering Your Instagram Aesthetic: Essential Tips and Tricks

Table of Contents

  1. Introduction
  2. Importance of Instagram Aesthetics
  3. Tips to Create and Maintain an Instagram Aesthetic
  4. Finding Your Branding
    • Choosing a Color Palette
    • Deciding on a Style
    • Following Similar Creators for Inspiration
  5. Planning Your Content
    • Creating a Mood Board
    • Shooting Multiple Photos in One Day
  6. Creating Visual Interest in Your Feed
    • Varying Angles and Poses
    • Utilizing Props and Different Backgrounds
    • Using Carousel Posts Effectively
  7. Using the Preview App for Feed Planning
  8. Editing Your Photos for Cohesion
    • Using Lightroom Presets
    • Exploring Other Editing Apps
  9. Conclusion

Tips and Tricks for Creating an Instagram Aesthetic

In today's digital world, Instagram has become a powerful platform for individuals and brands alike to showcase their creativity, style, and personality. One aspect that can greatly impact your Instagram presence is the overall visual aesthetic of your feed. In this article, we will discuss the importance of Instagram aesthetics and provide you with valuable tips and tricks to create and maintain a cohesive and visually appealing feed.

Importance of Instagram Aesthetics

Before diving into the tips, let's first understand why Instagram aesthetics matter. When someone lands on your profile for the first time, whether they are a potential follower, brand collaborator, or a curious visitor, your feed creates an immediate impression. A visually appealing and cohesive feed sets you apart from others and makes a strong first impression. This can be especially important for bigger creators looking to secure brand campaigns and collaborations. However, it's important to note that while aesthetics are crucial, smaller creators should prioritize posting quality content over obsessing over an aesthetic.

Tips to Create and Maintain an Instagram Aesthetic

Finding Your Branding

To create a unique aesthetic, start by defining your branding. Consider the colors, styles, and themes that resonate with your personality and niche.

  • Choosing a Color Palette: Select a color palette that reflects your personal style and aligns with your brand. Whether you prefer bright whites, earthy tones, or vibrant pops of color, keeping a consistent color scheme throughout your feed helps create a cohesive and visually appealing aesthetic.

  • Deciding on a Style: Determine the overall style you want to portray. Do you lean towards minimalistic, bohemian, or edgy? Understanding your style will guide your content creation and help maintain a consistent aesthetic.

  • Following Similar Creators for Inspiration: Follow and engage with other creators who have a similar aesthetic to yours. This will not only serve as a source of inspiration but also allow you to stay updated with current trends and techniques.

Planning Your Content

Before you start creating content, it's essential to have a plan in place to ensure your feed remains cohesive and visually appealing.

  • Creating a Mood Board: Use platforms like Pinterest to create a mood board that represents the look and feel you want to achieve. This will help you visualize the type of content you want to post and maintain consistency.

  • Shooting Multiple Photos in One Day: To ensure a steady flow of content, dedicate a day to capture multiple photos. This allows you to have a pool of images to choose from and helps maintain consistency in terms of lighting, location, and style.

Creating Visual Interest in Your Feed

To keep your followers engaged and interested in your feed, it's important to add visual interest and variety.

  • Varying Angles and Poses: Experiment with different angles, poses, and compositions when shooting your photos. This will add variety and make your feed more visually captivating.

  • Utilizing Props and Different Backgrounds: Incorporate props and change up the backgrounds to add depth and visual interest to your photos. This can be as simple as including coffee cups, flowers, or different textures to complement your content.

  • Using Carousel Posts Effectively: When using carousel posts, ensure each image provides a unique perspective or adds value to the overall post. Avoid posting multiple similar images that can bore your audience. Instead, focus on telling a story or showcasing different elements.

Using the Preview App for Feed Planning

The Preview app is a handy tool that allows you to plan and visualize your feed before posting. It enables you to rearrange your photos, ensuring a cohesive look and feel. However, note that the app doesn't display real-time feed appearance, so consider using cover images or captions to indicate carousel posts or reels.

Editing Your Photos for Cohesion

Editing plays a crucial role in creating a cohesive aesthetic. Consistency is key when it comes to editing your photos.

  • Using Lightroom Presets: Lightroom presets are a great way to maintain consistency in your editing style. Develop your own presets or invest in preset packs that align with your desired aesthetic. Copy and paste the same preset across multiple photos to ensure a unified look.

  • Exploring Other Editing Apps: Besides Lightroom, there are numerous editing apps available, such as Tesla, that offer quick and easy editing options specifically tailored for iPhone users. Experiment and find the editing app that suits your preferences and enhances your feed's aesthetic.


Crafting a visually appealing and cohesive Instagram aesthetic requires deliberate planning, creativity, and consistency. By finding your branding, planning your content, creating visual interest, using helpful tools like the Preview app, and applying cohesive edits to your photos, you can create an Instagram feed that stands out and captivates your audience. Remember, while aesthetics are important, the quality and value of your content should always be the primary focus.

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