Master Your Instagram Aesthetic with These 5 Expert Tips

Master Your Instagram Aesthetic with These 5 Expert Tips

Table of Contents:

  1. Introduction
  2. Understanding Your Branding
    1. Knowing Your Colors
    2. Using Presets to Maintain Consistency
    3. Sticking to Your Brand Colors
  3. Planning Your Instagram Feed
    1. Using Apps for Feed Planning
    2. Creating Patterns and Themes
  4. Editing Techniques for a Cohesive Feed
    1. Adjusting White Balance
    2. Playing with Colors and Tones
  5. Conclusion

How to Create Your Own Instagram Aesthetic

In today's social media-dominated world, having a visually appealing and cohesive Instagram feed is essential for building a strong brand presence and gaining influence. But simply following generic tutorials on how to edit photos or create a specific theme won't cut it. To truly stand out and make an impact, you need to learn how to create an aesthetic that aligns with your branding. In this article, we will explore five tips and strategies on how to create your own drool-worthy Instagram feed.

1. Understanding Your Branding

To begin with, it's important to have a deep understanding of your branding and the colors that represent your brand. Knowing your brand colors and their emotional impact is crucial when it comes to curating your Instagram feed. Take the time to research color psychology and how different colors evoke different responses. This knowledge will guide you in selecting the right colors for your feed and help you create a cohesive and visually appealing aesthetic.

2. Using Presets to Maintain Consistency

One of the most effective ways to achieve a consistent look and feel throughout your Instagram feed is by using presets. Presets are pre-saved editing settings that can be applied to multiple photos to achieve a consistent editing style. By using the same preset on every photo, you can ensure that your feed has a cohesive coloring and overall look. When choosing a preset, make sure it complements your brand colors and enhances the aesthetic you want to create. If you don't have access to presets, there are various apps and resources available, such as Pinterest, where you can find free editing filters that match your preferred style.

3. Planning Your Instagram Feed

To maintain a consistent and visually pleasing feed, it's essential to plan your content in advance. Utilize feed planning apps like UNUM, Plann, Preview, or Later to map out your Instagram grid and create a harmonious flow of images. This allows you to create patterns and themes within your feed, ensuring that each post complements the one before and after it. Experiment with different patterns, such as alternating between different photo types or colors, to add variety and visual interest to your feed.

4. Editing Techniques for a Cohesive Feed

Apart from using presets, there are specific editing techniques that can help you achieve a cohesive and aesthetically pleasing feed. One key aspect to pay attention to is white balance. Whites in your photos can easily be affected by different lighting conditions, resulting in an unnatural color cast. Adjusting the white balance in your editing software will ensure that whites appear true to life and consistent across your feed. Additionally, don't be afraid to play with colors and tones to add a unique touch to your images. Many editing tools offer features like hue, saturation, and lightness adjustments that allow you to manipulate specific color tones and create a distinct aesthetic.

5. Conclusion

Creating your own Instagram aesthetic is a process that requires a deep understanding of your branding, thoughtful planning, and attention to detail. By knowing your brand colors, using presets for consistency, planning your feed in advance, and implementing effective editing techniques, you can develop a visually stunning and cohesive Instagram feed that reflects your brand and attracts your target audience. Remember, your Instagram aesthetic is an extension of your brand, so make sure it accurately represents who you are and what you stand for in order to establish a strong presence in the digital world.

Pros and Cons


  1. Helps build a strong brand presence and influence on Instagram.
  2. Creates a visually appealing and cohesive feed that attracts an audience.
  3. Allows for creative expression and personalization of your brand.
  4. Enhances brand recognition and consistency across social media platforms.


  1. Requires time and effort to research and understand branding principles and color psychology.
  2. Finding the right presets and editing techniques may involve trial and error.
  3. Maintaining a consistent aesthetic can limit spontaneity and flexibility in content creation.
  4. Developing an Instagram aesthetic may not be equally effective for all types of businesses or personal brands.


  • Understand the importance of creating your own Instagram aesthetic that aligns with your branding.
  • Learn how to leverage your brand colors and color psychology to create a visually appealing feed.
  • Utilize presets to maintain consistency and enhance the overall look of your photos.
  • Plan your Instagram feed in advance to ensure a harmonious and cohesive flow of images.
  • Explore various editing techniques to create a unique and visually stunning aesthetic.

Frequently Asked Questions:

Q: Can I create an Instagram aesthetic without knowing my brand colors?

A: While knowing your brand colors is beneficial, it's not a prerequisite for creating an Instagram aesthetic. However, identifying your brand colors and understanding their emotional impact can help you curate a more cohesive and visually appealing feed.

Q: How can I find presets that match my brand colors?

A: Start by researching your favorite influencers or brands with aesthetics you admire. Many influencers sell their presets, which can serve as a great starting point. Additionally, you can explore preset options on platforms like Pinterest or create your own by adjusting settings in editing software like Lightroom.

Q: Is it necessary to use feed planning apps for a cohesive Instagram feed?

A: Feed planning apps can be helpful in visualizing your grid and ensuring a consistent flow of images. However, they are not mandatory. If you prefer a more spontaneous approach, you can still achieve a cohesive aesthetic by paying attention to consistency in colors, tones, and overall styling of your photos.

Q: Can I experiment with different aesthetics or themes within my Instagram feed?

A: Absolutely! Your Instagram feed is a reflection of your brand, and if incorporating different aesthetics or themes aligns with your brand's image and values, go for it. Just make sure to find a balance that maintains overall cohesiveness and resonates with your target audience.

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