Master SMS Marketing with Postscript

Table of Contents

1. Introduction
2. Why SMS Marketing?
3. Choosing the Right SMS Marketing Platform
4. Setting Up Your SMS Marketing Campaign
   • 4.1 Linking your Shopify Store
   • 4.2 Configuring Settings
   • 4.3 Exploring Integrations
5. Understanding Analytics and Metrics
   • 5.1 Unsubscribers
   • 5.2 Click-Through Rate (CTR)
   • 5.3 Conversion Rate
   • 5.4 Earnings per Message (EpM)
6. Creating Effective Automations
   • 6.1 Welcome Series
   • 6.2 Abandoned Carts
   • 6.3 VIP Rewards
7. Crafting Engaging Campaigns
   • 7.1 Choosing the Right Segment
   • 7.2 Safe Send
   • 7.3 Adding Visuals and Discounts
   • 7.4 Unsubscribe Reminder
8. Leveraging SMS for Customer Service
   • 8.1 Managing Responses
   • 8.2 Forwarding Messages
9. Exploring the Flow Builder
10. Acquiring Subscribers
    • 10.1 Using Keywords
    • 10.2 Designing Pop-ups
    • 10.3 Creating Landing Pages
    • 10.4 Utilizing QR Codes
    • 10.5 Checkout Collection

Set Up Your SMS Marketing Campaign with Postscript

SMS marketing is an effective tool for building a new revenue channel and improving conversion rates. With the right platform, you can reach your audience directly and increase repeat buyers. In this article, we will guide you through the process of setting up your SMS marketing campaign using Postscript, a platform known for its excellent customer service and powerful segmentation abilities. We will cover everything from linking your Shopify store to creating automations and campaigns, understanding analytics and metrics, and leveraging SMS for customer service. Let's dive in!

Introduction

SMS marketing has become increasingly popular as businesses seek new ways to engage their customers. It offers a direct and immediate communication channel that can drive conversions and boost revenue. In this article, we will explore the process of setting up an SMS marketing campaign using Postscript, a leading platform in the industry. We will delve into the various features and steps involved, helping you build a successful revenue channel through SMS marketing.

Why SMS Marketing?

SMS marketing offers numerous benefits for businesses looking to enhance their marketing strategies. By utilizing SMS as a communication channel, you can directly engage with your audience, improve conversion rates, and drive repeat sales. In a world where people are constantly connected to their smartphones, SMS marketing provides a unique opportunity to reach customers wherever they are. With its high open rates and immediate delivery, SMS messages can deliver your marketing content directly into the hands of your target audience.

Choosing the Right SMS Marketing Platform

When it comes to SMS marketing, choosing the right platform is crucial for success. Among the various options available, Postscript stands out for its exceptional customer service and robust segmentation capabilities. With Postscript, you can easily link your Shopify store and leverage its advanced features to create effective automations and campaigns. The platform offers seamless integrations with popular apps, simplifying the process of enhancing your marketing efforts. Whether you're a small business or a large enterprise, Postscript provides the tools and support you need to excel in SMS marketing.

Setting Up Your SMS Marketing Campaign

Before diving into automations and campaigns, there are a few steps you should take to ensure your SMS marketing campaign is set up for success. First, link your Shopify store to Postscript by clicking the sign-up button and entering your store's URL. Once linked, you can proceed to the dashboard where you can configure settings and explore integrations. In the settings section, make sure to require confirmed opt-ins to ensure genuine subscribers. Additionally, set up your contact card with your logo and contact information to establish a professional image.

Exploring the apps section, you will find a wide range of integrations related to shipping, email marketing, reviews, and more. These integrations allow you to enhance your marketing efforts with just a click of a button. In the dashboard, you can access your analytics and track your revenue, automations, and campaign performance. This valuable information will help you understand the impact of your SMS marketing efforts and make data-driven decisions for future campaigns.

Understanding Analytics and Metrics

To maximize the effectiveness of your SMS marketing campaigns, it is essential to understand the key metrics and analytics available to you. Postscript provides comprehensive metrics, including unsubscribers, click-through rate (CTR), conversion rate, and earnings per message (EpM).

Unsubscribers refer to the number of people who have opted out of receiving your SMS messages. Monitoring unsubscribe rates can help you identify potential issues or improve the relevancy of your campaigns.

CTR measures the percentage of people who click on the links in your SMS messages. It indicates the engagement level of your audience and the effectiveness of your call-to-action.

Conversion rate measures the percentage of orders generated through specific automations, such as the welcome series or abandoned cart series. It is a critical metric for assessing the success of your marketing campaigns and identifying areas for improvement.

EpM (earnings per message) is an essential metric for evaluating the financial impact of your SMS marketing efforts. It represents the average amount of revenue generated per message sent. By tracking EpM, you can measure the effectiveness of your campaigns in driving revenue and identify opportunities for optimization.

Creating Effective Automations

Automations are a powerful feature of Postscript that enables you to engage with subscribers at different stages of their customer journey. Key automations include the welcome series, abandoned carts, and VIP rewards.

The welcome series is triggered when a subscriber is created, usually through your website pop-up. This automation allows you to introduce new subscribers to your brand, provide valuable information, and offer promotions to encourage their first purchase.

The abandoned cart series is triggered when someone starts the checkout process but fails to complete the purchase. This automation aims to recapture lost sales by sending reminder messages and incentivizing customers to complete their purchase.

VIP rewards automation targets your most loyal customers, rewarding them for their continued support. By offering exclusive discounts, early access to products, or special perks, you can foster customer loyalty and encourage repeat purchases.

Postscript provides pre-made templates for these automations, making it easy to get started. However, it is essential to tailor the messages to your brand voice and include relevant links to drive conversions. The intuitive design of Postscript's automation interface allows you to track the metrics and revenue generated from each automation, giving you valuable insights into their performance.

Crafting Engaging Campaigns

In addition to automations, Postscript enables you to create engaging campaigns that are scheduled messages sent to specific segments of your audience. Crafting a compelling campaign involves understanding your target segment and tailoring your message to resonate with their interests and preferences.

When creating a campaign, it is essential to have safe send turned on, ensuring that messages are not sent to recipients who have received a text from you within the past 16 hours. This practice prevents spamming and maintains a positive user experience.

In your campaign, you can include visuals, such as product images, to grab the attention of your subscribers. Additionally, you can add discount links to drive immediate conversions. To maintain compliance, it is important to include an unsubscribe reminder in one or two messages per month.

Postscript's campaign interface not only provides an easy way to create and schedule messages but also allows you to track the performance of your campaigns. By analyzing the metrics, such as click-through rates and conversion rates, you can refine your campaigns and optimize their impact on your revenue.

Leveraging SMS for Customer Service

Beyond its marketing capabilities, SMS can serve as a valuable tool for customer service. Postscript provides features to manage responses efficiently and offer prompt assistance to your customers. When subscribers text you back, their responses will be displayed in the platform for you to reply to. Alternatively, you can forward messages to your email and respond from there, streamlining your customer service workflow.

Exploring the Flow Builder

Postscript's flow builder is a powerful tool that allows you to create custom campaigns and automations visually. This drag-and-drop builder simplifies the process of setting up messages and adding delays between them. Additionally, you can easily configure A/B tests to optimize your messaging and drive higher conversions. The flow builder offers a visual way to design your SMS marketing flows, providing an intuitive experience for marketers of all levels.

Acquiring Subscribers

To build your SMS marketing list, you need effective strategies to acquire subscribers. Postscript offers several methods to grow your subscriber base. One popular approach is using keywords, where you set up a specific keyword and encourage customers to text it to opt into your SMS marketing. This can be promoted on your website, social media, or in your email campaigns.

Designing pop-ups for your website presents another opportunity to capture new subscribers. Postscript allows you to create customizable pop-ups that comply with SMS regulations. This way, you can easily collect opt-ins from your website visitors.

Creating landing pages dedicated to SMS collection is another effective method. By driving email traffic to these landing pages, you can convert your email subscribers into SMS subscribers. Postscript provides a simple way to set up these landing pages and generate short links for easy sharing.

QR codes can also be utilized to attract new subscribers. By including a QR code on your social media posts or packaging, you can encourage people to scan it and opt into your SMS marketing.

Lastly, integrating SMS opt-ins into the checkout process of your Shopify store allows you to capture subscribers during the purchasing journey. This ensures that your customers are familiar with your brand and interested in receiving SMS updates.

By leveraging these acquisition sources, you can steadily grow your SMS marketing list and expand your reach to a larger audience.

Highlights

• SMS marketing offers a direct and immediate communication channel, driving conversions and revenue.
• Postscript is a leading platform known for its exceptional customer service and powerful segmentation capabilities.
• Setting up your SMS marketing campaign involves linking your Shopify store, configuring settings, and exploring integrations.
• Understanding analytics and metrics, such as click-through rate and conversion rate, is crucial for optimizing your campaigns.
• Automations, including welcome series, abandoned carts, and VIP rewards, are effective in engaging and retaining customers.
• Crafting engaging campaigns involves understanding target segments and utilizing visuals and discounts to drive conversions.
• SMS marketing can be leveraged for customer service, with Postscript providing features to manage and respond to customer responses efficiently.
• The flow builder allows easy visualization and customization of SMS marketing flows.
• Various acquisition sources, such as keywords, pop-ups, landing pages, QR codes, and checkout collection, enable you to acquire new subscribers and expand your reach.